At the beginning of the new year, Shi Jinquan, the first generation of Internet promoter, became popular and became a "young man".
12 years ago, he single-handedly planned the "kneeling to save the girl" incident, using deception to create **, and "fundraising" 280,000 yuan for the mother and daughter involved. When the truth was revealed, he was criticized by the whole network and was saddled with "** infamy."
12 years later, part of the self-**** revisited the old things for Bo traffic, but he won praise and was called "contemporary strategist" and "young man".
is not only "rehabilitated", but directly "turned red". After 12 years, for the same event and the same person, why are there diametrically opposed **? What's going on behind this ** flip?
*The reason behind the black and then red of the makers is largely due to the structural changes that have taken place in the group of Internet users who are evaluators. To put it simply, the people who thought they were deceived 12 years ago and those who praised Shi Jinquan 12 years later are not the same people. The iteration of the mainstream user groups on the Internet shows the generational differences in the mainstream values of the Internet.
A considerable number of the main forces active in the online front today are real cybernatives, who have grown up under the influence of the Internet. They pay attention to traffic and also create traffic. Traffic gives them a unique perspective on how to look at society and also reshapes their values to a great extent.
* The promoter Shi Jinquan's "turning red" is largely due to the shift of Internet values. And it is the traffic that drives the shift in values. In the era of traffic, the thirst for traffic has become a universal desire for success, and "traffic is king" has become a kind of justifiable justice. The blind emphasis on traffic has given birth to the one-sided values of only traffic and the horse's head, and has cultivated the traffic success of "black and red is also red".
Part of the repackaging and re-evaluation of the "kneeling to save the girl" incident is a typical example of the success of "black and red is also red" traffic. The opinions of following the trend and liking have become universal praise, revealing the one-sidedness and hypocrisy of not seeking much understanding. As the comment says, "Those who scold don't donate, and those who donate don't scold." The complex group mentality makes it easy for the same event to fall into the quagmire of "chickens and ducks talking". In fact, this is a typical manifestation of "traffic is justice".
To a large extent, "flow is justice" means avoiding the short-term mentality of long-termism, emphasizing the speed of refresh and ignoring the depth of thinking; focus on emotion and weaken rational logic; Focus on the end result and ignore the propagation process. Obviously, this is not justice in the true sense of the word.
As the Shi Jinquan incident presented, 12 years ago, Shi Jinquan saw the mentality of "not paying attention to the bottom, but hating the rich", and single-handedly planned to "kneel to save women" ** to encourage hard-working people to compromise their dignity in order to win sympathy. 12 years later, since ** saw the mentality of netizens who "don't believe in authority and advocate individuality", deliberately stirred up the old situation, and created a hero to leverage traffic. Mastering the traffic password is by no means equivalent to grasping the hearts of the world. Traffic and users do not naturally represent justice.
The essence of saving people is also**. A good starting point is not a justification. No matter what era it is, what can really help those who ask for help is the powerful kindness, so that even if people are deceived, fooled, and poured cold water on them again and again, they are still willing to lend a helping hand to others out of the most instinctive empathy. Ignoring the power of ordinary people to help each other, by exaggerating the facts and inciting emotions, the aura of "winning the sky and half a son" is given to the so-called "contemporary strategists", which is a backstab in the world's goodwill, and it is also a confusion and tampering with the bottom line of the basic value of "truth, goodness and beauty".
For the "red" of the ** maker, we should be vigilant.
Popular News client reporter Shi Nianjun).