"Wait a minute, I'll record a ** first.
Wang Hai traveled in a hurry, shuttling through Beijing in winter, and finally, his footsteps stopped at a teahouse in Chaoyang District. Put down the backpack, take out the mobile phone, put on the microphone, set up the stand, Wang Hai started recording in front of the camera.
Starting from a pair of Sony headphones in 1995, Wang Hai, known as "China's first person to crack down on counterfeiting", has insisted on fighting counterfeiting for 29 years. On the one hand, he is called a "fighter against counterfeiting" by netizens, claiming compensation for enterprises and consumers; On the other hand, he obtains tens of millions of yuan in revenue every year, and he also faces questions such as "knowing that he buys fakes" and "extortion".
In 2000, after encountering the Tianjin Incident and the Nanning Turmoil, Wang Hai chose to withdraw from the ** center and the public eye. After disappearing for many years and making a comeback, he aimed at the live broadcast room with goods, and tore the fig leaf in the field of goods with the sentence "The bird's nest in Simba's live broadcast room is sugar water". Subsequently, Wang Hai bombarded the well-known anchor Luo Yonghao, broke the news that the "first brother" Li Jiaqi brought the goods, and reported the ...... of the Douyin Internet celebrity "Crazy Brother Yang".
As he said, "The live broadcast room with goods is a 'bonanza' for fighting counterfeiters, and whoever sells more fakes will fight fakes, and the same will be true in the future."
The following is a conversation between a reporter from Dazhong.com Poster News and Wang Hai, a well-known anti-counterfeiter.
The anchor is "separated from the hair": the live broadcast of the selected products is genuine, and the delivery may not match.
Poster News: What have you been busy with lately?
Wang Hai: The main focus is still on the live broadcast room of the "Rainbow Planet", which will take more than half a year. We know that "Rainbow Planet" is positioned as an "organic fresh brand focusing on food safety". In their homemade **, they also often promote the company's entrepreneurial story or the efforts made for food safety. But in my opinion, they don't live up to the name, they belittle their peers to create anxiety, the so-called 10 million food safety inspection expenses are a fictitious expenditure fraud, and the promotion of "running more than 1,000 farms" is also a fraud to change the concept, and they are not consumer cooperatives, but for-profit companies suspected of making huge profits while selling anxiety.
Dazhong Poster News: How did you pay attention to the suspected false propaganda of "Rainbow Planet", and why did you spend so much energy on this matter?
Wang Hai: At first, I paid attention to this matter, but later dozens of consumers broke the news, and there was a lot of content. After understanding, the fans of "Rainbow Planet" are mainly "Bao Ma", and they can sell more than 200 million a year.
Dazhong Poster News: What is the current progress of this crackdown?
Wang Hai: According to statistics, a total of 107 reports were filed against the "Rainbow Planet". The test results showed that pesticide residues were detected in a variety of organic foods of "Rainbow Planet", selenium-rich eggs were "not selenium-rich", and starch was present in starch-free roasted sausages.
Dazhong Poster News: In addition to the fight against fake "Rainbow Planet", we are concerned that you will fight fake head anchors many times in 2023, such as Li Jiaqi, "Crazy Brother Yang", etc., and even beat these two top streamers at the same time when fighting the fake "Hetian Yu" incident, is it accidental?
Wang Hai: Actually, it's all consumers who broke the news, and we didn't send special people to keep an eye on it. Regarding "Hetian Jade", after receiving the news from consumers at that time, we first conducted an authenticity review. We found that the certificates of these necklaces are all the same and are most likely fake. So I immediately consulted relevant experts and learned that if it was true, the content of tremolite minerals should reach more than 95%, but the result of the consumer inspection was "carbonate-tremolite jade".
Volkswagen Poster News: What do you think is the reason for the frequent "overturning" of the head anchors? What went wrong?
Wang Hai: The more goods you bring, the greater the chance of "overturning", because the anchor is basically "separated from the delivery", that is, the goods are separated from the delivery. When selecting products, the merchant may take it for the anchor, or send it for testing. However, what consumers receive after buying it is not the samples displayed in the live broadcast room, and the anchor will not go to the warehouse to stare at the delivery.
Cheating money is a small thing, but breaking trust is the bigger problem.
Dazhong Poster News: In the field of live broadcasting, is it a common phenomenon for online anchors to sell fake goods? What do these fake anchors have in common?
Wang Hai: It is inevitable that the anchors will bring fake and shoddy goods, and many of them have a fluke mentality and forget their original intentions. Since customers spend money, operators need to come up with good goods and services, which is an act of pleasing each other. Cheating money is a trivial matter, but destroying trust between people is a bigger problem, bringing very bad social consequences.
Dazhong Poster News: Have some anchors privately approached you and want to reconcile? Do you agree?
Wang Hai: Yes, but generally the lawyer of the team is responsible for the docking, and it is inconvenient to disclose the specific situation.
Dazhong Poster News: Can you briefly summarize what routines exist in live streaming?
Wang Hai: The first is to grasp the pricing power, the second is to brush orders, the third is the anchor or celebrity pit fee, and there is also false publicity, including false publicity of raw materials, efficacy, discounts, etc.
Dazhong Poster News: What other shady anchors do you currently master?
Wang Hai: After that, we will continue to break the news, because it is still in the process of testing, and it is a relatively long process.
Dazhong Poster News: Some netizens questioned that you specifically selected head anchors with traffic and fame to fight fakes, what do you think?
Wang Hai: We definitely hope to maximize social benefits when we do things, because large traffic also means that there are more consumers who are deceived, and in the case of limited resources, we can only hit the top anchor first.
Dazhong Poster News: What is the size of your current anti-counterfeiting team? Are there any plans for raising "heirs"?
Wang Hai: There are about fifty or sixty people in various departments, and I rarely work now, basically just record a ** and say a few words. In fact, there are currently some anchors in reserve, mainly because they are too busy, and they should continue to be cultivated if they have time in the future.
Dazhong Poster News: In addition to cracking down on fake head anchors, you will also participate in some rights protection actions in 2023, what are the considerations?
Wang Hai: We have been doing things to help clients defend their rights, including helping interns get wages, helping migrant workers get wages, and helping victims of diploma fraud. Like consumer goods, they all contain deception in essence, that is, a "fake" word, then it must be "hit".
90% of the lawsuits are won, but there may still be losses in 2023.
Dazhong Poster News: ** reports that your company has won less and lost more in anti-counterfeiting lawsuits. Have you counted the win rate yourself?
Wang Hai: 90% of them won, but what you can see on the surface is that there are fewer wins and more losses, because more often it is reconciliation in court.
Dazhong Poster News: If it is a counterfeiting business that can't make money at all, will you accept it?
Wang Hai: Yes, most of our anti-counterfeiting and rights protection are for public welfare, probably accounting for more than half. In 2023, the fight against counterfeiting should not make money, and it may still lose money! Because the cost of investment is too large, for example, it will cost two or three hundred thousand yuan to detect an illegally added product, and it can even reach 800,000 yuan at most.
Poster News: I learned that your team has a laboratory in Changping, Beijing, which is specially used to detect illegally added substances, what are the results?
Wang Hai: In the past three years, we have tested and reported more than 1,000 kinds of illegally added foods, drugs, and health products, and about 20 new substances. We were able to detect this before other institutions, which is very fulfilling. Next year, we will not only continue to crack down on fake head anchors and defend their rights, but also make efforts to crack down on illegal additions.
Poster News: What is your ultimate vision to fight counterfeiting?
Wang Hai: I hope to promote the survival of the fittest in the market, so that consumers can get a truly fair and just transaction.
Dazhong Poster News Li Zijiao Zhang Haizhen).