In the first half of the year, the income plummeted by about 97%, and the client appeared a pop-up window of "arrears of wages and arrears", and all the physical stores of Xi'an Gome were closed ......In 2023, Gome will fall into debt difficulties and be in turmoil, repeatedly attracting the attention of the industry and beyond, and becoming a frequent visitor to the hot search list.
In order to solve the dilemma, Gome has also continuously launched new measures to survive with difficulty, and these measures have also aroused heated discussions in the industry again and again.
On January 31, Gome Electric's official Gome issued a document saying that Gome Retail's development strategy is to focus on electrical products as the core, and to create a vertical e-commerce platform featuring professionalism, low price, entertainment, sharing and service. At the same time, with new formats and technologies such as live broadcasting, short **, and metaverse as the starting point, we will continue to attract and empower traffic and drive new profit growth. The article also said that in the future, Gome's layout will be both online and offline, accounting for 50% each, and live broadcast will be an important direction to promote Gome's development in the future.
For offline, Gome started its layout from two aspects: "first" and "expansion". On February 10 last year, Li Juntao, senior vice president of Gome Electrical Appliances, said at the Gome Electrical Appliance New Model Manufacturers Communication Gathering that Gome would streamline its self-operated physical stores and retain more than 300 main self-operated stores.
The expansion means that Gome will fully open its franchise business, and the store target plan is to expand to more than 3,200 stores, with an average monthly sales estimate of more than 500 million yuan. In June, Gome Electric's official Gome issued a document saying that it launched a quasi-franchise equity cooperation project, and public information shows that the plan will create a new business model of "joint venture company" based on "quasi-franchise cooperation".
For online, in order to seize the traffic password of the short era, on July 11, 100 self-operated stores under Gome Electric Appliances settled in Douyin and Kuaishou local life platforms, and consumers can more intuitively understand the characteristics and advantages of products through in-store and live streaming. The first batch of Gome stores on Douyin and Kuaishou has about 100, all of which are directly operated stores. In the future, with the further integration of the financial and operational systems of both parties, thousands of Gome's franchise stores will also join the two platforms one after another.
In addition to the field of home appliances, Gome is also "eyeing" the snack mass sales track. Market rumors say that Gome has announced plans to open 10,000 Gome supermarkets in three years. Subsequently, GOME Retail issued a clarification announcement on the Hong Kong Stock Exchange, stating that the company was not a contractor to the proposed supermarket business. However, Huang Guangyu, as the founder and major shareholder of Gome, still attracts attention for cooperating with a third party to develop Gome Supermarket. In particular, GOME Retail said in the announcement that it "does not rule out the possibility of exploring new retail project opportunities in the future." This sentence has attracted a lot of attention and speculation.
According to public information, Gome Supermarket (Guangdong)** is a brand of Gome Holding Group, established in 2023 with a registered capital of 5 million yuan, and the legal representative is Liu Lei. On October 22, GOME Supermarket opened its first store in Baiyun District, Guangzhou. Gome Holding Group is currently directly controlled by Huang Guangyu 8259% wholly owned by Beijing Pengrun Investment***.
According to the official WeChat introduction of "Gome Supermarket", Gome Supermarket is a trendy fashion metaverse super store and a global new retail live broadcast chain experience store focusing on consumption to benefit the people and a better life. Gome Supermarket has opened a series of short ** accounts on Douyin, there are 390,000 followers, posting a number of "new store openings and popularity" and other related content**.
From increasing live broadcast and short **, to fully opening up the franchise business, to entering Douyin and Kuaishou, and cutting into the snack mass sales track, it is Gome's self-help attempts again and again. However, at a time when the retail industry is trapped, whether Gome can break through the fog and regain its strength is still questioned by the market.