Our ancestors warned us: Don't let the sails be too high, and don't fill the water too much. These words are very reasonable, and they also warn us not to get carried away as human beings, otherwise we will humiliate ourselves and end miserably.
Messi caused an uproar in China with his arrogant, irresponsible behavior during a ball match in Hong Kong. His behavior aroused strong disgust and indignation among the Chinese.
The reason for the incident: Messi had a football match in Hong Kong against a Hong Kong star. But he sat on the bench the whole time during the game and didn't play for a minute.
No matter how the organizers invited him, he turned a deaf ear and did not cooperate at all. is even more cold, not smiling, not shaking hands, and not interacting with the fans.
Afterwards, he explained that he had injuries on his body, so he couldn't play.
It's really a slap in the face by yourself, and you don't even believe what you say. Also want to fool the Chinese. Why? Because after he arrived in Japan the next day, the magic was that the pain on his body was healed, the smile on his face was there, and he took the initiative to shake hands with the Japanese ***, interact cordially with Japanese fans, and take group photos.
This is a naked provocation of our Chinese tolerance. What a bully he did. Some people say that it is just a ball game, just a player's personal behavior, and there is no need to rise to the level of patriotism.
I don't know what this kind of person thinks?
When I came to China, I had a face, and when I went to Japan, I had another face. He should know that he is not an ordinary person, he is a hugely influential "ball king", his every move is the focus, if it is unintentional, who will believe it?
The Chinese have always dared to love and hate, friends come with good wine, enemies come with shotguns.
After this incident, Hong Kong parliamentarian Fok Qigang posted a long post on his account angrily scolding Messi, asking him to give an explanation to the Hong Kong people and Chinese fans, not only to compensate the fans for their losses, but also to apologize publicly.
His long article was supported by many Chinese. Netizens even used practical actions to show their determination to resolutely resist Messi.
The netizen cut Messi's jersey with scissors and burned it with fire. Looking for Messi to autograph should be a laborious and expensive thing, and it is not easy to come, but in order to express his anger, this netizen absolutely broke off his mind that he likes Mei.
Maybe this netizen is a bit of a show and a bit of a bit of traffic, but he has also won a lot of praise.
Unexpectedly, after Messi's incident, this "fire" burned to some Chinese companies. It makes these companies uneasy, and they are also unexpected.
Why are these Chinese companies being implicated? It turns out that they all spend money to hire Messi to endorse and advertise for their companies.
Because Messi is well-known, many people like him. Therefore, they don't like huge sums of money, so they asked him to endorse their products, who would have thought that Messi would come out like this, which made them all dumbfounded.
1. The unlucky brand liquor "Chishui River".
The most unfortunate of all should be the Chinese brand Baijiu Chishuihe, which just signed an advertising deal with Messi in January to send blessings for the New Year. Ask Messi to advertise Chishui River liquor.
I also saw this advertisement on TV, it was Messi holding a bottle of wine, and then appeared, the selling price of this bottle of wine is not low, a bottle is more than 1,000 yuan, there is an exclusive coding certificate, there are only more than 10,000 bottles in the country, it can be said to be a high-end wine. If you buy alcohol, you will also receive an autographed jersey.
As a result, this incident happened within a few days, and the winery was also helpless, and the propaganda board of their New Year blessing activity was occupied by netizens, and netizens boycotted and shouted: "If you don't replace Messi, we won't buy your wine."
2. The Mengniu brand lay down and was silent
Mengniu also asked Messi to advertise? Aren't Mengniu all familiar to the Chinese? Is this going to open up the Argentine market, or the European market? Mengniu Dairy, which has attracted much attention for inviting Messi to advertise, has not expressed its position on whether to change its spokesperson. They are also watching the situation unfold.
Now the Messi incident has put these companies that ask Messi as an endorsement on the cusp, and if they don't do it well, they will be impacted by netizens and cause huge losses to their companies. After all, their market is in China, and if their reputation is damaged and the Chinese collectively boycott it, it will do more harm than good.
These companies did not dare to take bold action, but one express company dared to do anything in the world and openly provoked netizens on the Internet.
3. The rhythm of the death of J&T Express
J&T Express is also one of the companies that asked Messi to advertise. The cause of the incident is: A netizen left a message in the comment area with the account "J&T Express": If you don't change Messi, I will change you, and refuse to accept it unconditionally. Who knew that the people of this courier company actually said: J&T has no shortage of resources, and there is no shortage of you for this order.
Netizens posted this screenshot on the Internet, and they immediately fried the pot!
J&T Express has only emerged in the Chinese market in recent years. I also received this J&T Express a few times when I was buying things online, and I felt that such a courier company appeared out of nowhere, but I didn't pay attention to it so much, as long as the things I bought were in hand, no matter how much.
According to the data, the founder of J&T Express has a deep relationship with Pinduoduo. He was originally in the express delivery market in Indonesia, and quickly occupied the Southeast Asian market in a few years. In 2020, I returned to China and joined forces with Pinduoduo, which is now in a huge market in China. He teamed up with Pinduoduo, of course, to get twice the result with half the effort.
And after arriving in China, he defeated other express delivery with lightning speed, such as Zhongtong, Yuantong, and even SF Express, and quickly occupied 10% of China's express delivery market, and now the limelight is very strong.
J&T Express invited Messi to advertise, which is also the starting point for creating more profits for his own business.
They also didn't expect that now because of the Messi incident, because of such a sentence, it has annoyed many Chinese, what a disaster comes from the mouth!
Netizens worked together to boycott J&T Express and not accept the goods sent by J&T Express.
This netizen started to take action, and as long as the things bought on the Internet were J&T, they refused to accept them.
Someone even posted that they should let their whole village and the whole family not use the express delivery sent by this courier company.
China is a big country in online shopping. From large household appliances to small daily necessities。Basically, people buy things online, and the amount of online shopping is huge. If you want to buy things online, you need to have a courier company to receive these express mail, and the business of the courier company will directly affect their survival. So this matter is extremely serious.
The official of J&T Company also quickly responded to the matter, saying: That person is a pretending J&T official, he is not a member of J&T Company, and they will investigate this matter to the end.
It's really a bit difficult to explain, and netizens definitely don't buy this explanation. After the incident, J&T Express also rapidly, and the company's reputation was greatly affected.
Things are really unexpected, which also makes J&T's competitors, other express companies, sit back and take advantage of the fisherman's profits and pick up a leak. They're stealing fun, and maybe they're going to be behind it.
Things are still fermenting, I don't know how J&T Express responds to this crisis?
To do things is to be a man, to be cautious in words and deeds, or to be low-key and humble. If you are arrogant and rude, it can cause a quarrel and cause turmoil in a company. It has a great negative impact on their reputation.
Messi, the matter of J&T Express is a lesson from the past, even if this matter will be gradually forgotten by people with the passage of time. But at the same time, time also has a memory, it will be stored in our minds, and it will be remembered at that moment.
I am the seven-colored flower of life, thank you for reading, thank you for paying attention to the comments!