Longteng New Year film recommendation
Text: The soup soup is slow
Every year's Spring Festival stalls are a battleground for the movie box office, and this year's is especially intense, with a total box office of more than 8 billion, and "Hot and Hot" and "Flying Life 2" alone have divided 5.3 billion;
In addition, "Bear Infested" has a steady 1.5 billion, which is the second film in this series to break one billion at the box office, and it is estimated that there will be no problem with the box office of 10 billion;
The only slap in the face of this Spring Festival file is "Mr. Red Carpet" and "Let's Shake the Sun Together", especially the latter, the comments of netizens are very spicy:
"Two terminal illnesses fell in love during the Chinese New Year. The box office hit the street and then withdrawd, will anyone watch this movie if it is released? And the two terminally ill patients look much healthier than me! ”This year's Spring Festival stalls let the audience see: publicity and pre-marketing are almost decisive for the success or failure of the Spring Festival stalls, if there is no strength like "The Wandering Earth", then the choice of the first batch of audiences to enter the theater during the Spring Festival can already determine the box office in the later stage;
Take "Hot and Hot" as an example, if you want to ask, what kind of pre-marketing is successful? Please take a look at these keywords: Jia Ling, Oath, Slim into Lightning, **p Picture, Science and Technology, Interview, Rumors, Premiere, Diary, ......
Jia Ling's combination of dozens of hot searches a day has come down, and countless viewers have flocked to it, whether you like it or hate it, whether you admire it or disdain it. All the topics have proven that her strategy has succeeded, and this is the real master!
Behind the swarming traffic, "Hot and Hot" also has huge controversies, such as the difference in the focus of male and female perspectives, male audiences say that this is a ** movie, but female audiences fight back and don't understand the core of director Jia Ling at all, and finally this movie is reduced to a self-defense counterattack in support of female directors, and most of the main audiences are women;
And "Flying Life 2" is the opposite, coming out of the cinema, most of the audience found that the movie world created by Han Han is a world where women are completely invisible, and this fact that cannot be ignored is undoubtedly in stark contrast to "Hot and Hot";
It is also unbelievable that many male viewers chose "Flying Life 2" for this point;
So in today's society,The respective value orientation of male and female audiences has quietly become the traffic password of movies and TV series!
For example, in the recent CCTV hit drama "Fireworks Family", the three daughters of the Meng family are all hardworking and capable, and the shortest board is actually their sons-in-law;
The old family is Li Chengzhi played by Li Chengru, who doesn't care about anything, he knows ** every day, he doesn't talk at home easily, he asks for money when he speaks, and after spending his wife's pension, he starts to ask his daughter for money**;
The second family's is even more bizarre, Tao Dalei played by Liu Jun is not only not good at that, but he is still a soft eater at home, and every day he either keeps an eye on his wife, or asks his wife for money to repair the grave, and then takes the money to repair the grave and goes outside to fill the big head;
The reason for the divorce was that the woman was too profitable and too strong, and she could miss the family of three countless times, but she was not allowed to miss her ex-wife from a daughter's dance performance;
watched such a plot, as the audience said,The plot setting is so annoying, aren't the audience's mammary glands mammary glands?
Similar to "Hot and Hot", this drama is all women from the director to the screenwriter, and it is no wonder that many men don't like to watch this kind of drama, because the male characters in it are too weirdHow can there be such a person in reality, isn't there a little merit?
So,What works can resonate, I hope that future screenwriters can eat some fireworks in the world, and stop instigating the confrontation between men and women, because good works must not only have topicality, but also have a sense of truth, be able to connect with the ground, and let people see everyone's predicament, rather than setting up pure tools to make people angry.