There are 8 movies scheduled for the Spring Festival in 2024, of which "Breaking the War" will be released at the end of the schedule, and there are actually 7 works fighting at the time of the schedule, and most of these 7 movies have been clearly defined as comedies, even if the genre is positioned as non-comedy, it also contains clearly visible comedy elements, so it is appropriate to call the 2024 Spring Festival file "comedy file".
In this Spring Festival file, "Bear Infested: Reversing Time and Space" is an old friend of the audience, and it has expanded its audience base, in addition to children, many adults have also begun to watch it; As the maker of the box office myth "Hello, Li Huanying", the second film directed by Jia Ling will inevitably be compared; The final box office of "Flying Life" during the Spring Festival in 2019 was 172.8 billion, "Flying Life 2", which focuses on "100% content", tests director Han Han's energy to continue to make comedies; "Mr. Red Carpet" is a collision between director Ning Hao and actor Andy Lau, and many tidbits have been released before, which is worth looking forward to; Zhang Yimou's "Article 22" uses the comedy combination of Lei Jiayin and Ma Li, he rarely shoots urban movies, and "Article 22" is easy to remind people of the "Something to Say"; Although "Let's Shake the Sun Together" does not have a clear positioning of the comedy genre, "laughter with tears" has always been the creative characteristic of director Han Yan; "Eight Rings: Canopy Nether" is a cartoon, from the title to the plot introduction, it has its own jokes ......
Marked by "Party A and Party B" in 1997, the 27-year-old Chinese mainland Chinese New Year file has been the mainstream with comedy films. And when "Journey to the West: Conquering Demons" opened the curtain of the Spring Festival for the first time in 2013, the Spring Festival stalls have always been different from the Lunar New Year stalls, characterized by diverse genres and even "heavy tastes", and quickly created a new ** schedule, I remember that I also discussed the topic of whether "Journey to the West: Conquering Demons" is suitable for the Spring Festival family viewing atmosphere, and now, the audience has adapted to the Spring Festival stalls with different styles of works such as "Detective Chinatown 2", "Red Sea Operation", "The Wandering Earth", "Man Jianghong", and the pattern of their respective leaders.
The number of comedies in the Spring Festival in 2024 is not a coincidence, or a deliberate pandering. This phenomenon has led to mixed speculation, with the good news that audiences will laugh more in theaters this year, and the worry that non-comedy lovers will lose more choices. In view of the fact that comedies did not have obvious advantages in the box office champions of the Spring Festival stalls in previous years, the Spring Festival works in 2024 will be "under a lot of pressure", especially the movies that play the role of the leader, if they can't heat up the market, they will bear an extra scrutiny.
This year's 8-day Spring Festival holiday gave the film enough time to perform, but on a ticketing platform, "Bear Infested: Reversal of Time and Space" once ranked first on the list of wanted to watch, releasing a signal - the audience still has certain doubts about whether comedy films "can be played". When "Bear Infested" became the most confident work in this schedule, this reflected some unconfidence in other works when responding to the schedule, such as: not fully conveying the highlights and explosive points of the film, as well as capturing the audience's pain points; The slogans used at the time of publicity are outdated and old-fashioned, and outdated concepts are used to win people's hearts; Some of the main creators' works have too much production, intensive screenings, and a lack of freshness ......
The audience has both a tolerant and critical attitude towards domestic comedies, in terms of tolerance, "comedy is nothing more than a smile, relax for a while", this concept makes more than half of the comedies can reap a good box office, encouraging creators to actively produce this type of work, but after watching and laughing, some viewers will be deceived because of the sense of being deceived, and then they will give a low score on the score, which has led to the strange status quo of "low score and high box office" of comedy films in recent years. Based on such a long-standing situation, it is very normal for the audience to have a lukewarm mentality towards the Spring Festival comedy films, and the filmmaker should pay attention to the audience's attitude and position, and be more sincere in the publicity.
At this stage, commercial comedies have entered an embarrassing period of confusion, on the one hand, they are unable to use advanced techniques to make the film have both entertainment and humanistic value, and on the other hand, repeated or even low-level methods can also bring safe returns, which often prompts the filmmakers to be more inclined to embrace the latter's insurance. On the other hand, some small and medium-cost literary films, such as "Cosmic Exploration Editorial Department" and "Yong'an Town Story Collection", are considered by the audience to be "too funny to be like literary films" because of the use of comedy elements more appropriately and purely.
Can there be a high-class comedy? Is it one or more? Are there any surprising breakthroughs? These questions determine the total box office and gold content of the Spring Festival stalls in 2024. It's been a hard year, and the audience wants to have a laugh in the theater, this demand is a huge demand, and the Spring Festival films do find this demand, but whether they can meet this demand remains to be verified. The ** queued up for screening, will usher in a severe test in this schedule, meet on a narrow road, the senior wins, the 2024 Spring Festival file, or another time node worth discussing in the creation of domestic comedy films.
*: China Youth Daily client.