Just now, the total box office of the Spring Festival stalls in 2024 exceeded 5 billion!
set a box office record for the Spring Festival stalls in the same period, you must know that the box office of the entire Spring Festival stalls in 2023 will only be 6.8 billion, and this year's Spring Festival stalls are just over halfway, and the final box office will definitely exceed the total box office of the Spring Festival stalls that will exceed 2023. And how did the individual movies perform at the box office?
First of all, "Hot and Hot" and "Flying Life 2", as popular movies during the Spring Festival, showed a trend of two heroes competing for hegemony, and the box office of the two movies was far ahead of other movies.
"Hot and Hot" currently has a box office of more than 1.7 billion, firmly in the position of the total box office and single-day box office champion, the market is hot, the word of mouth is stable and upward, and the Douban score is as high as 80 points.
This performance is indeed outstanding, indicating that it may become the box office champion of this year's Spring Festival. If the current trend continues, the total box office is expected to reach 4.3 billion, which will be quite an amazing achievement.
The performance of "Flying Life 2" in the 2024 Spring Festival schedule is very eye-catching, with a box office score of more than 1.5 billion yuan, second only to "Hot and Hot" during the Spring Festival, ranking second in the box office list.
The film won the love of the audience with its inspirational theme, the wonderful performances of Shen Teng and other leading actors, and the high-quality racing scenes. It also maintained a high evaluation in word-of-mouth, with a Douban score of 79 points, reflecting a good viewing experience and market recognition.
The film has attracted a large number of male audiences with its unique "middle-aged man's hot-blooded fairy tale" style, and has successfully occupied a place in the highly competitive Spring Festival film market through delicate emotional depictions and climactic story advancement.
The box office competition for the Spring Festival in 2024 is indeed extremely fierce, and many films have shown their charm. According to the latest information, the third place in the box office list is "Bear Infested: Reversing Time and Space", with a box office of 8900 million.
As an animated film aimed at children and families, the Bear Infested series has maintained solid box office performance every year, thanks to its beloved story and characters.
The fourth film on the list is the comedy "Article 20" by internationally renowned director Zhang Yimou. At the beginning of the film's release during the Spring Festival, despite facing fierce competition with other films in the same schedule and fluctuations in the market's word-of-mouth performance, with the passage of time, "Article 20" gradually won the audience's recognition and praise with its solid story content and unique comedy elements.
In terms of publicity strategy, the producer keenly captured the market feedback and adjusted the publicity focus in a timely manner, from the initial may have relied too much on star effects (such as Zhao Liying) to digging deep and highlighting the wonderful performance of the lead actor Ma Li in the film and the people-friendly and humorous characteristics carried by the role, which successfully attracted more audience attention, especially those who are interested in family emotions and light-hearted comedy genres. At present, the results of "Article 20" on major rating platforms remain at a relatively high level, and the audience is full of praise for the life wisdom, witty plot and excellent acting skills of the actors shown in the film. 
As of the latest statistics, the film has received a total of 700 million yuan at the box office, which fully reflects the artistic level and social insight that director Zhang Yimou can still show when controlling different types of themes. With the fermentation of word-of-mouth and the continuation of the movie-watching boom, "Article 20" is expected to further expand its influence in the subsequent screening cycles and consolidate its position in the Chinese film market. Apart from these hits, the box office performance of other films has been relatively lackluster. "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau is an example, and the current box office is only 70 million. Such a director and cast were originally highly anticipated, but the current box office results are indeed disappointing. 
Although the warm-hearted movie "Let's Shake the Sun Together" has a good reputation, due to the gathering of blockbusters in the same schedule, its box office is also at a low level of about 70 million. 
The Spring Festival film market in 2024 is extremely competitive, with diversified genres and high-quality works giving audiences a wealth of viewing choices, and also injecting vitality into the entire Chinese film market. In the future, with the fermentation of more films and the emergence of the long-tail effect, the final pattern of this Spring Festival file is still worth continuing to pay attention to. On the way home is the New Year