Xishuangbanna in the Spring Festival of the Year of the Dragon will bring a new idea of high-quality development of eco-tourism integrating culture and tourism on the supply side of tourism products.
From February 9th to 16th (Chinese New Year's Eve to the seventh day of the Lunar New Year), the 2024 "Brilliant Galaxy White Elephant Beach" New Year Fireworks Carnival will be officially opened at the White Elephant Beach in Jinghong City, Xishuangbanna, allowing visitors to enjoy the fireworks of the night tour Banna.
According to reports, the location of the New Year's fireworks carnival is located on White Elephant Beach, and a number of projects such as beach fireworks shows, water skiing, national performances, and DJ** performances are planned to provide tourists with an immersive experience.
It is worth mentioning that the event will also invite different performers with national characteristics to create an audio-visual feast with unique dancing posture and original taste, feel the profound historical heritage and cultural charm of Xishuangbanna, and realize the integrated development of trend culture and the culture of various ethnic groups in Yunnan.
This also shows that Xishuangbanna has been upgraded from sightseeing tourism to immersive experience tourism.
The 2024 "Bright Galaxy White Elephant Beach" New Year's Fireworks Carnival has become a new night consumption scene integrating ethnic customs, special activities, and delicious scenery, and has met the diversified consumption needs of tourists.
As the business card of Yunnan tourism, Xishuangbanna Jinghong City empowers new cultural tourism with original innovative content and new forms through activities such as the New Year's Fireworks Carnival, continuously optimizes the structure system of cultural and tourism products on the supply side, and provides tourists with innovative cultural and tourism products that integrate culture, tourism, entertainment and other formats with the "night economy", creating a new idea of tourism product supply in tourist cities and creating a new situation of integrated development of culture and tourism.
Based on this, the 2024 "Bright Galaxy White Elephant Beach" New Year Fireworks Carnival, as a local characteristic activity in Jinghong, can not only bring real fireworks to tourists, but also promote the rise of the night economy of tourism cities, and enrich the tourism industry in the form of "cultural tourism +", which is conducive to creating a new tourism IP and further enhancing the influence of Jinghong tourism.