"Harbor Business Observer" Shi Zifu
At the beginning of 2024, Harbin Cultural Tourism has delivered the best results in history. In the warm hospitality of "small potatoes in the south", during the three-day holiday on New Year's Day, Harbin achieved a total tourism income of 591.4 billion yuan, with a total of 304 tourists790,000 person-times.
The Lunar New Year that followed, in addition to returning home, the popularity of the tourist army has not diminished. Continue.
Five. After the 11th and 11th day holiday, the Spring Festival holiday has also become a time point for more and more people to consider traveling.
According to the data center of the Ministry of Culture and Tourism on February 18, domestic tourism during the Spring Festival holiday was 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%；The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%。
According to the research report of China Post**, the north-south exchange tour has become a trend, and the return tide has driven the tourism of small and medium-sized cities to heat up. Affected by factors such as the increase in the demand for tourism diversity, the promotion of marketing, and the different natural environments and cultural atmospheres in the north and south to meet the curiosity of consumers, the popularity of north-south exchange tours during the New Year's Day continued and became the main trend during the Spring Festival.
If the hometown is a red lantern hanging high, fireworks and firecrackers, the Chinese New Year's Eve dinner is steaming. The eyes of the traveling army are more in poetry and distance. According to the statistics of travel platforms such as Ctrip and Fliggy, the tourism popularity of Beijing, Shanghai, Hangzhou, Chengdu, Nanjing, Wuhan and other cities remains high. Many tourists also choose to travel across borders during the Spring Festival to enjoy the exotic scenery.
How hot is Spring Festival travel? Xiao Lin, who lives in Nanjing, gave the answer, "As a local, I almost don't go to well-known attractions on holidays, such as Confucius Temple, Sun Yat-sen Mausoleum, ** Mansion, etc. However, I didn't expect that the popularity of everyone's travel this time was no less than usual and holidays. Almost all major scenic spots and parking lots are crowded, and some people often joke that there are 100 million people in Nanjing for the festival, which I don't think is an exaggeration. ”
Xiao Wu, a native of Jiangxi, said bluntly that the New Year in his hometown is naturally lively, but he also wants to take advantage of the rare rest time to feel the charm of other provinces. "For me, the Northeast is the beauty of the ice and snow world; Hainan is the style of a beach vacation; The Yangtze River Delta has a picturesque water town in the south of the Yangtze River, and further north you can enjoy the Mausoleum of Qin Shi Huang in Shaanxi, the southwest urban area, and the ancient city of Pingyao in Shanxi.
However, this is known as the "hottest Spring Festival tour in history", which also brings a lot of surprises. First of all, long-distance travel is more popular. According to statistics, during the Spring Festival ** week from February 10 to 17, 2024, Sanya Phoenix International Airport carried out 3,037 flights and transported 65 passengers10,000 people. Also during the Spring Festival holiday, Harbin Taiping International Airport guaranteed a total of 4,107 flight takeoffs and landings, transporting 67 passengers80,000 person-times, a year-on-year increase9%。
From the perspective of city selection, with the popularity of the TV series "Flowers", the popularity of travel in Shanghai has soared. Many tourists come to enjoy the night view of Huangpu to feel the cityscape.
In addition, mountain climbing and ancient towns are also hot trends in travel check-ins in the past two years. On platforms such as Douyin and Xiaohongshu, in addition to the well-known Sanshan and Wuyue, Wugong Mountain in Jiangxi, Tianmen Mountain in Hunan, Wuyi Mountain in Fujian, and Laojun Mountain in Henan are all more popular; Xitang Ancient Town in Jiaxing, Nanxun Ancient Town in Huzhou, Wuzhen in Zhejiang, Pingjiang Road in Suzhou, etc., are not the exploration of the inner peach blossom source by tourists from afar in the small bridges and flowing water.
The author also chose to travel during the Spring Festival. Contrary to the expected "off-season", there are not many steps to go out during the Spring Festival. In the bustle of coming and going, many tourists are traveling with relatives and friends, laughing and laughing all the way. The popular spots seem to be tacitly identical and normal, and all kinds of snacks and desserts are emerging one after another. For most people, the most important holiday of the year, many people are still busy at work. It is precisely because of them that a sparse and ordinary picture of ordinary times can be revealed.
In every moment when we want to see the mountains and the sea, in addition to the destination, it is also important to choose the right time. In the ordinary, it may be rare to take time, or there may not be many moments when you can make up a family and have fun. And when this time comes, even a few days can amplify the warmth of weekdays.
According to data from the China Tourism Academy, during the Spring Festival, the average travel radius of tourists across the country is 2279 km, an increase of 102%, and the average recreation radius of tourist destinations is 154 km, an increase of 380%。With the recovery of the domestic economy and the improvement of residents' leisure awareness, the willingness to travel remains high, and the iterative innovation of the supply side is superimposed to activate the travel demand, and the tourism enthusiasm throughout the year can be expected. (Produced by Harbour Finance).