With the popularity of Harbin, Snow Town, and Mohe, the most popular travel theme during the Spring Festival holiday in 2024 is undoubtedly ice and snow tourism. Judging from the search data of major platforms, ice and snow experience projects such as ice skating and skiing, as well as various ice and snow sightseeing projects have attracted more attention from tourists. Relevant travel data shows that the holiday tourism popularity in Harbin, Mohe, Baishan, Yanji and other places has increased by more than 100% year-on-year.
On January 11, Tongcheng Travel released the "2024 Spring Festival Travel Trends** Report". There will be 8 days off for the Spring Festival in 2024, plus many units will have a holiday before Chinese New Year's Eve, and Chinese tourists will be happy to mention the 9-day super long version of the Spring Festival holiday. Affected by this, the Spring Festival tourism consumption market is unprecedentedly active. The data shows that as of now,The search popularity of air tickets departing between February 8 and February 17 was nearly 2 times that of the same period in 2019, of which the search popularity of international air tickets increased by nearly 7 times year-on-year, exceeding the level of the same period in 2019. In terms of travel, "watching the snow in the north" and "going south to avoid the cold" run through the Spring Festival holiday, and as the "popular fried chicken" of ice and snow tourism in 2024, Harbin has become the most popular tourist destination during the Spring Festival holiday in 2024. Southeast Asia and East Asian countries remain the most popular outbound travel destinations, with medium- and long-term outbound destinations such as the United Arab Emirates and Australia also entering the top 10 on the list.
In addition, the platform's data shows that hot spring tourism is also one of the popular travel themes during the Spring Festival holidayGuangdong, Fujian and Sichuan are the most popular hot spring tourist destinations. Island destinations along the southeast coast of China and Southeast Asia have also attracted the attention of users. Since January, the search popularity of Sanya tourism has been **302% month-on-month, and the search popularity of Zhoushan tourism has been **242% month-on-month. Folk activities during the Spring Festival in various places also attract the attention of tourists. In addition,The first domestic large cruise ship, Aida Modu, went to sea, which opened the boom of cruise travel in 2024. In addition to ice and snow tours,Cities such as Guangzhou, Kunming, Guiyang, and Shenzhen, which have warm climates, have also entered the top 10 popular destinations in China during the Spring Festival.
In terms of outbound travel, the number of searches for outbound travel tickets for the Spring Festival in 2024 and the number of inquiries for group travel products on this travel platform exceeded the level of the same period in 2019. As of now,The popular destination countries for outbound travel during the Spring Festival are mainly concentrated in Southeast Asia, where the climate is warm and pleasant, and popular Southeast Asian destination countries such as Thailand and Malaysia currently implement a visa-free policy for Chinese tourists to provide convenience for Chinese tourists. In addition, the popularity of medium- and long-term outbound travel destination countries such as the United Arab Emirates and Australia has increased significantly, and the Nordic Aurora route and private group route products in many European countries have also attracted the attention of tourists.
Chengdu**Jinguan News Reporter Yu Li Liu Lu Editor-in-charge He Qitie Editor Wen Zhu **Tongcheng Travel.