According to the Prospective Industry Research Institute**, in 2024, the market size of China's home fitness industry will exceed 80 billion yuan. In this context, the topic of health consumption continues to heat up, and some companies and brands have also begun to lay out the home fitness market.
"Professional + fun" supports the product life cycle
At the moment when the health awareness of the whole people is improving, fitness has become a popular topic; Just when many people are still hesitant to leave a lot of time, money and energy to the gym, FITURE provides another fitness option - through a high-definition mirror display, supported by AI technology, and with a large number of original fitness courses, it can carry the fitness needs of people of all ages. After purchasing FITURE, consumers can make full use of the fragmented time at home to gradually complete a professional, interesting and efficient sports and fitness plan.
"Strength + experience" forms an all-star coaching team
It is reported that FITURE Magic Mirror gathers the industry's top coaches to form the "FITURE FORCE All-Star Coaching Team", which strictly controls the design and production of course content to support the more diversified fitness needs of all kinds of users. At present, FITURE has covered 5000+ exercise courses in 18 categories, and will develop more creative fitness content and products in the future.
"Online + offline" is integrated into the new direction of the whole country
According to the official user data, the number of times fiture Magic Mirror users have completed classes has accumulated about 6.8 million times, which is about equal to the annual check-in times of all members of nearly 3400 fitness studios, which confirms the accurate insight of the product - compared to fitness in public, many "i people", fitness novices or users with fitness + entertainment needs, in addition to the choice of going to the gym, what is more needed is an intelligent and professional "family fitness partner", which saves time, costs and improves fitness efficiency at the same timeIt can also meet the personalized and customized needs of users.
According to the data of enterprise investigation, there are more than 5,900 home fitness-related enterprises in China. In terms of establishment time, nearly one-fifth of them were established in the past three years. It can be said that as a family intelligent terminal that integrates fitness, dance, K song, Bluetooth speaker, screen projection and intelligent assistant, and early education, FITURE Magic Mirror has gradually led the industry track with its strength, bringing many improvements to the family fitness model.