If there is one word to describe the wine market in 2023, it is bleak. However, more factors are still due to the overall economic weakness, and the country has also introduced many measures to stimulate consumption, which is expected to usher in the opportunity to bottom out in 2024, which is also an opportunity for the wine industry.
In addition to the market recovery, the opportunities of the wine industry are also increasing, and the demand for high-quality foreign wine is also increasing, and it is gradually becoming reasonable. For example, low-end wine is stable at 70-80 yuan, while high-end wine is positioned at more than 300 yuan, which is equivalent to bringing considerable profit margins to dealers, and if you choose the right product, it is still easier to open the market.
Of course, the risks cannot be ignored, first of all, the competition is very fierce, especially for wines at certain price points. In addition, the competition from the wine industry has also limited the wine market, and it has not been able to become a real mass drink. In addition, wine distributors are not very professional, and the pursuit of short-term profits and relatively crude marketing methods will also bring certain harm to the entire market and affect consumers' recognition of wine products.
Opportunities have prompted us to work hard to expand our business, and risks have also allowed us to stay awake at all times, face market challenges, and face them together with distributors and partners.