With the popularization of mobile Internet and the development of information technology, the new retail model is gradually changing the consumption pattern in China, among which, the community** with its unique business model, plays a vital role in the sinking market. In particular, the community** platform with mini programs as the carrier has deeply excavated and met the consumer demand of third- and fourth-tier cities and rural markets through online and offline integration, and has effectively promoted the new retail layout of the sinking market.
1. Role positioning: connector and enabler.
1.Connector: The community mini program first plays the role of a bridge between consumers and goods. Through the mini program, merchants can accurately push all kinds of product information to community residents, and users can complete the purchase and place orders with just a tap of their mobile phones. At the same time, the Mini Program also connects the head of the community (usually community residents or small shop owners) and consumers, realizing the dual and efficient docking of "people to goods" and "goods to people", which greatly reduces the space and time constraints of the traditional retail industry, and makes it more convenient for goods and services to reach every corner of the sinking market.
2.Enabler: The community ** mini program uses big data, cloud computing and other technical means to conduct in-depth analysis of consumer behavior in the sinking market, so as to empower merchants to achieve refined operations. For example, through the real-time tracking of sales data, merchants can more accurately grasp market demand, optimize chain management, and improve inventory turnover efficiency. In addition, the Mini Program also provides operational tools and training support for community leaders, helping them to obtain additional income while serving the community, and further stimulate the entrepreneurial vitality of the sinking market.
Second, the role of embodiment: reconstruct the first chain and optimize the consumer experience.
1.Reconstruct the chain: By collecting a large number of orders and forming a scale effect, the community mini program can directly cooperate with the source merchants to reduce intermediate links and reduce costs. This mode of collection and distribution, pre-sale and self-pickup has greatly improved the efficiency of the first chain, so that more high-quality goods can enter the sinking market with lower **, and meet the needs of consumers for quality life.
2.Optimize the consumer experience: Relying on the convenience of social platforms such as WeChat, the community** mini program provides a one-stop shopping experience. Users do not need to install the APP, they can enjoy a full range of services such as browsing goods, placing orders and paying, viewing logistics, and after-sales service. In addition, the Mini Program also often holds various preferential activities to enhance users' sense of participation and interaction through grouping, bargaining, etc., and improve consumers' purchase willingness and satisfaction.
3. Drive the consumption upgrading of the sinking market and the innovation of new retail formats.
In the new retail layout of the sinking market, the community ** mini program not only promotes the reform in the field of commodity circulation, but also drives consumption upgrading and business innovation. On the one hand, it guides consumers in the sinking market to shift from a single sensitive to the pursuit of quality, and promotes the upgrading of their consumption concepts and habits; On the other hand, business model innovation based on community-based mini programs continues to emerge, such as online and offline integration of community convenience stores, fresh supermarkets and other new retail formats, further enriching and improving the business ecology of the sinking market.
In summary, the community ** mini program has played a key role in linking, empowering and driving upgrades in the new retail layout of the sinking market, and is an important force to promote the development of new retail in China. In the future, with the progress of technology and the changes in social needs, the community ** mini program will continue to deepen the integration with the sinking market, better serve the majority of consumers, and help the sustainable and healthy development of China's new retail industry.