Whip Bull Shi reported on February 1 that February 2 and 3 are the Lunar New Year in the north and south, and catering businesses around the country have stepped up preparations for rice, flour, grain, oil, meat, poultry, eggs and milk, and are ready to meet the small peak of catering consumption during the New Year. Farmers' markets, wholesale markets and other delivery stalls are all closed after the New Year and return to their hometowns for the New Year, and catering stores have entered a period of tight stocking. This year, many merchants choose to place orders from Internet platforms, cooperate with big platforms and big brands to complete stable performance, and access the "non-closing" quality chain. Meituan's catering chain platform Kuaimu Purchase** launched the "Spring Festival does not close" activity, providing catering merchants with "order on the first day and delivery the next day", and the fastest 7-hour delivery to the store, covering many provinces and cities across the country, providing procurement convenience for catering businesses that still insist on business during the Spring Festival, and ensuring that catering merchants continue to chain food ingredients for 365 days.
Reservations are available from Chinese New Year's Eve to Lantern Festival Old restaurants buy ingredients in small batches every day to keep them fresh
When the young year comes, you have to quit. This day also has the meaning of "Stove God Festival" in traditional customs. In many places, on the day of the Lunar New Year, the ceremony of thanking the stove and saying goodbye to the stove is also held.
In Beijing, restaurants that focus on traditional customs and food culture have already received orders for the Spring Festival in the Year of the Dragon. In the Spring Festival of 2023, Taibailou has achieved excellent results, and the steaming "roast duck", "dry croquettes", "squirrel catfish" and "old Beijing fried three" and other Beijing-style delicacies have won praise from consumers. This year, the business of Taibailou Hotel is still booming, from Chinese New Year's Eve to the fifteenth day of the first month, customers have reservations every day, and various themed meals of "Chinese New Year's Eve Dinner" and "Alumni Association" are full.
The hotel is limited by the size of the building, and there is no condition to expand the warehouse, so there is no way to stock in large quantities. Manager Wang chooses to place an order every day to prepare the goods for the next day: "Delivered to the hotel before 9 o'clock in the morning every day, there is a special password box equipped with Meituan Express Donkey at the door, and the driver is familiar with the process and can deliver the goods to the location fixedly." ”
Kuaidu provides daily continuous and stable small batch purchase services, which helps many catering managers save rent, save a lot of warehouse management manpower and equipment investment, and focus on providing food and service for consumers.
Manager Wang said: "* and quality is what we value the most, the best of the fast donkey has advantages, the delivery is reliable, and we will not be too harsh on the rest." During this year's Spring Festival, she and her colleagues were full of confidence to welcome the first round of consumption in the new year.
The small family shop is starting to break into the New Year's business, and the small boss chooses the supply platform and attaches great importance to the safety of money and goods
Located in Beijing's Chaoyang District, Lihuaju Malatang has just opened for a full moon and is run by the couple. The boss's surname is Wang, he is from Chongqing, and his son, a college student who has just returned from winter vacation in Yunnan, also came to help. The family of three decided not to close for the Spring Festival, they said: "There should be a lot of people in Beijing who stay for the New Year, we provide food for everyone, and the more people know about us, the better the business will be after the year." ”
For this small Malatang restaurant with seven or eight tables, the process of making dishes is not complicated, and the quality of ingredients is the key. Small to frozen products, soy products, seasonings, large to rice, flour, grain and oil, etc., the boss is from the fast donkey purchase, every day to open the app to pay attention to ** and new products, the delivery driver will be delivered at six o'clock in the morning every day, the goods are complete and the quality is stable, the most important thing is that the order is convenient, and the distribution is at ease.
Boss Wang began to engage in the catering industry more than ten years ago, and he paid attention to the stability of the first chain is the basis for opening a store. "Some peer-to-peer supply brands are unstable, and if there is no guarantee of money and goods, it will drag down the business of small stores. He chose the cooperation platform because he paid the most attention to the safety of funds and supplies, so he has cooperated with Kuaidon for the longest time. Boss Wang introduced that the Meituan system is currently used for ordering food in the store, and he will also consider opening takeaway in the future.
Fast donkey restocking staff early in the morning door-to-door delivery for catering stores Photo: Huang Xin.
Chain catering "does not close during the Spring Festival" fast donkey peace of mind distribution to help rest assured business
Founded in Qingdao, the seafood dumpling brand "Boat Song" has not closed for the Spring Festival for the 14th year. Mr. Gan, the head of "Boat Song" in Beijing, said that the brand has more than 40 stores in Beijing, Jinan, Dalian, Dezhou and other places, and all of them are open normally during the Spring Festival.
Since most of the stores are opened in shopping malls, the consumption demand of citizens shopping during the Spring Festival is strong, and the demand for fresh ingredients is also greater, but on Chinese New Year's Eve and the beginning of the year.
In the first and second three days, logistics often cannot operate normally, and each store has to stock up in advance in the early days, which occupies more equipment and space, not to mention, and the ingredients are not fresh.
We came to Beijing to open our first store, and we cooperated with Kuaidon to purchase goods, and now we use it in 10 stores in Beijing. Mr. Gan said that at present, the company has built its own kitchen chain, but like rice, flour, grain and oil, seasonings and dry goods, especially fresh vegetables, it is impossible to transport them over long distances, and it is inconvenient to buy them under the first day. Now, each store only needs to report the purchase plan every day.
The person in charge of Meituan's Kuaidun purchase-related business said that in order to "help everyone eat better and live better", Kuaidu has continued to launch a service guarantee for the Spring Festival for many years. Before the Spring Festival, catering businesses mainly faced many inconveniences such as the closure of offline farmers' markets, the reduction of supply, the lack of manpower, and the difficulty of going out to purchase. Kuaidon actively deploys the supply of goods, increases the amount of reserves in advance, and focuses on ensuring the stability of people's livelihood commodities such as rice, flour, grain and oil, vegetables and fruits, meat, eggs and milk; All major cities maintain sufficient capacity, and the city warehouse hands over to the delivery driver in the early morning every day, helping merchants save about 3 hours of procurement time; The ingredients are checked by the source manufacturers, first-class merchants and quality control teams to provide merchants with assured raw materials.