Meda. The New Year is approaching, and the flavor of the year is getting stronger. In the streets and alleys, in the mobile phone website, in the trunk or express box, on the counter or on the dining table, the New Year's goods are the New Year's flavor that can be "seen and touched".
In the past, the answers in people's mouths were probably not three streets and five miles, but now they are varied, and there may be some "information gaps" in them. Since the launch of the National Online New Year Festival on January 18, online retail sales have reached nearly 800 billion yuan, an increase of 8 percent over last year9%。The major e-commerce platforms have shouted the slogan of "not closing", and the live broadcast room is also in full swing, combining local specialties and customs, to deliver a rich and diverse "New Year's flavor" all the way to consumers' doorsteps. Offline supermarkets are also not to be outdone, all kinds of vegetables and meat, dried fruit gift boxes, clothing and household appliances are in sufficient supply, with "dragon elements" of special goods are particularly eye-catching, the public who come to buy is endless, many offline stores also launched "gift box packaging", "free postal delivery" and other activities, convenient for consumers to buy one-stop. The New Year's goods market is "rolling", the popularity is "booming", and the strong New Year's flavor is spreading.
What are you buying for the New Year? Wearing new clothes, putting things in order, preparing generous gifts, and looking for good tastes are naturally eternal themes, and there are also many "cultural fields" waiting for you and me to explore. Recently, the "New Year's Goods Collection" in various places has opened in full swing. In the hot fryer, the nostalgic taste of childhood wafts from time to time; The annual flowers and oranges are lined up on both sides, and the whole street is full of spring; Writing blessing characters, blowing candy figures, making wood carvings, and pasting lanterns attract crowds of people and praise ......There are "local experts" and curious foreign tourists; There are middle-aged and elderly people who are skillfully selected by shopping around, young people who record on their mobile phones, and many of them are "family mobilization" ......Regional culture and characteristic folk customs are intertwined, and affordable New Year's goods are combined with lively performances, this "cultural home" is really delicious, fun and lively.
Who is buying New Year's goods? The parents' generation is still the main force that cannot be beaten. Shouldering the task of cooking good dishes, visiting relatives and friends, and buying spare, they hurriedly shuttled through the bustling crowd, and their hands were full in a short time. At the same time, there is no shortage of faces from the post-90s and even post-00s, and more and more young people have become a new force in the consumption of New Year's goods. While pursuing the new trend of New Year's goods, they pay more attention to the quality of goods and the expression of personality, and drive new consumption formats with new demand, and "electronic New Year's goods", "new three kinds of New Year's goods" and "interactive experience" have become hot words nowadays. For many young people, buying "hard dishes" and snacks is naturally not a problem, "changing the cover of the red envelope for the Year of the Dragon with friends", "taking the family to watch a comedy movie", and "celebrating the New Year with a family photo" have also become a new choice for "New Year's goods". The concept of New Year's goods is expanding, the attributes are richer, and the audience is more diverse, but the "sense of ceremony" is still there. Traditional festivals have changed with the times, but the joy is getting more and more mellow.
The smell of fireworks in the world is the most soothing to the hearts of mortals. "The taste of the New Year that we cherish is the lively and lively big gathering, the big bags and small bags to take home, the good wine and good food on the table, and the New Year's peace around the fireplace, in the final analysis, the taste of reunion. After choosing New Year's goods and tasting New Year's goods, after busy preparations, the time spent with family is the most precious, and the smiles of relatives and friends are the most real "five-star praise".