In the future, there will not be many people drinking liquor in China, and the liquor market will decline sharply in the future, and a phenomenon will occur, that is, most of the more than 70% liquor manufacturers will be merged and will close down. Maybe you think I'm alarmist, but if you look at the various banquets now, all kinds of social etiquette occasions, how many people still drink liquor?
You attend a wedding banquet, you take a look at how many people are drinking liquor at the wedding banquet, basically the liquor on the table, the red wine is intact, no one opens it to drink, the vast majority of people just drink a tea, drink a drink, this wine will eventually no one to consume, this I believe everyone should feel the same way, and now you see the post-90s, post-00s, how many of them are drinking liquor when they are partying? Basically, you can't see anyone drinking liquor, and the post-50s, post-60s, and post-70s generations who really support China's liquor market are slowly aging, and the stock of these people who consume liquor is shrinking every year, and it is declining every year. And now everyone attaches great importance to health, everyone no longer drinks, and they are all in health, more willing to drink tea, more willing to maintain health.
When everyone seems to be repulsive about liquor, who will it sell liquor to in this liquor market in the future? Young people do not consume, and the old people are paying attention to health, and they are also reducing the intake of liquor, so naturally the liquor market must be shrinking more and more in the future, this is not alarmist, this is the development of the times, when the times are constantly changing, you may not realize that many things have undergone earth-shaking changes, for example, after the arrival of the current AR era, many occupations and positions do not exist, and they will be replaced by our smart AR at any time. This is caused by the rapid development and change of society.
Therefore, it may not be surprising that the liquor industry will undergo a subversive change in the future, because there are fewer and fewer people drinking liquor in this market, not that the taste of our liquor is no longer suitable for most people, but everyone is more health-conscious, and young people no longer accept this kind of wine table culture. When the culture and concept of the society change, then the liquor will become unpopular in the future. When the times eliminate an old thing, it often won't give you any greeting, it will directly eliminate these things in silence, and liquor is a commodity category that will gradually shrink in the future.