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At present, the market as a whole is still a market environment that tends to improve, in recent times, I combined my own projects, investigation, learning, and did some high-end improvement products corresponding thinking, combined with these work, I hope to achieve a role of throwing bricks and jade through the form of online sharing, and do some exchanges and sharing with you. ”
At the invitation of the "China Real Estate Hardcover Design and Management Alliance", Ms. Ying Californium made a high-quality professional analysis and sharing of investigation and research on the topic of "Research on Hardcover Design of High-end Improvement Products".
High-end improvement product thinking and practice sharing
Let's first look at a few cases, Shanghai's Zhongying Black Forest project, the project has been delivered for many years, the internal space is well maintained, this project because it is relatively early, and is a more international project community, his public area is relatively simple, basically the state of four white landing, but his characteristics lie in the external window system of the building and the overall design of the interior, you can see that his overall environment is lush, which is very rare in the city, and his forest ecosystem is a major feature of itself.
The second project in Shanghai is the Green Lake World, which I think is more distinctive in the public area of the project, and the indoor hard decoration standards are also relatively high, using a full set of Miele kitchen appliances.
The third project in Shanghai is the new Haitai North Bund this year, the project is developed by Haitai, you can see that he is different from the style of some common luxury houses on the market, the overall presentation is more traditional and classical style, and he focuses on space materials and mechanical and electrical specifications, this project because it is along the Huangpu River, so his landscape is to do landscaping treatment on the refuge floor to supplement the high-rise use, including the skyline club on the top floor, as well as the roof apron, He can provide exclusive and private services to his residents.
Looking at the three projects in Hangzhou, Hangzhou Guanyun Qiantang City is a cooperation between Zhejiang Merchants Industry and Finance and Poly Group, with a large unit area. The design of these two model rooms is designed by CCD and Jubin, which belongs to the large flat floor of the river-view room, and the focus of the design is to expand the vision of the riverview and improve the materials in the interior, including the configuration of hard decoration, cabinets, and household appliances. 
Hangzhou Qian Chao Mingcui is a relatively early project, and Ping Qian and Cheng Shaozhengtao came to do the overall design. The area of this project is smaller, the main unit is about more than 200 square meters, this project is in the center of the city, not particularly good river view or mountain view, the price is relatively not as high as Qiantang City, but the overall presentation is a clean and refreshing state.
Hangzhou Binjiang Century Cathay Pacific Center is made by Du Wenbiao, and the model room is more stylized, using dyed agate jade and other materials to make the space more exciting.
Definition and practice of high-end improvement products
Combined with some high-end projects, we look at and summarize that high-end products usually have four key characteristics: scarce location, service facilities, master design and high-luxury configuration.
Scarcity means that the project itself must occupy some core areas or resources, including, for example, the core areas of the city, such as the North Bund, the Qiantang River, etc., or close to the mountains, seas, lakes and rivers, with scarce natural resources, or the connection center of the urban core.
The second key feature is the service package, which refers to the hotel, office and commercial facilities, the private space or services of the hotel, the configuration of private clubs, butler services, etc.
The third quality is master design, such as landmark buildings, with the blessing of master designs such as Nouvel and SOM, the overall planning and architecture are unique.
The fourth characteristic is the high-luxury configuration, which refers to our fine decoration profession is more closely related, such as the maximization of the use of landscape resources, the high-end design of the interior such as cabinets, wardrobe storage, special hardware and sanitary ware, etc., including the strengthening of smart parks, intelligent security, etc.
So what is the significance of studying high-end products, one is through the study of high-end products, you can better carry out the practice of high-end products, and the other is that you can further sink some points into the high-end improvement products through the study of high-end products.
High-end customer portraits and analysis of consumer demand
Who is the high-end customer and what kind of products does he need? We conclude that high-end large-level customers may include the rich second generation, founders of technology companies, self-leading bloggers, corporate executives and financial entrepreneurs. They have an international vision, as well as high knowledge, the pursuit of simplicity and light luxury in living space, emphasizing quality and comfort, but also have some colorful life needs, such as banquets, gatherings, meetings, fitness and so on.
If we focus on the interior decoration part, I think there are three key points: space design, lifestyle, and ritual homecoming.
Let's talk about space design first, the overall interior space needs to present four characteristics: design, artistry, material texture and exquisite details. In terms of design and artistry, in fact, it is more about the overall hard decoration design and the implantation of soft decoration, and in terms of material texture, some high-luxury material elements may be added, such as high-quality wood veneer, luxury stone, or imported high-end configuration, etc., exquisite details refer to the processing method that emphasizes the closing between some materials in the space, and the combination of electromechanical and lighting.
The second key point is that in terms of lifestyle, high-end products need to pay more attention to health and comfort, convenience and efficiency, three-dimensional storage and smart home. Comfort treatments such as air, water, and sound, as well as the details of daily life, such as sterilization and garbage disposal, need to be carefully considered.
The third key point is the ritual homecoming part, such as the above-ground and underground homecoming in the public area, the drop-off area, the basement, etc., the drop-off area needs to have a sense of luxury like a five-star hotel, and the basement garage needs to be packaged in place.
Examples of space design
In terms of space design, we look at a mansion in New York, he used the stylized triangular decoration shape to the façade building and interior space, and then look at the two projects done by Nouvel and Fu Houming, in the design of the space, they are combined with artistic furniture and devices to deal with it, including the use of some high-end wood veneer, luxury stone, hardware and other materials, and there are more details and functional combinations in the customized wood part.
Lifestyle research with**
In terms of lifestyle, health and comfort, convenience and efficiency, three-dimensional storage, and smart home are also worthy of attention. Haitai's electromechanical model room presents a detailed display of a grassroots electromechanical pipeline, air and water treatment, so that customers can realize that the house is not only good-looking, but also easy to live and safer. Finally, in terms of health and comfort, the home appliances of the Swiss family, such as clothing care agents, washing machine combinations, etc., as well as the cabinet design of Bodebao, were mentioned.
Improving the comfort and efficiency of life is also reflected in kitchen appliances, cabinet design, hardware and sanitary ware, etc., such as more efficient and accurate temperature control ovens, refrigerators with excellent freezing and refrigeration effects and larger capacity, as well as non-slip drawers inside cabinets, Chinese tableware storage grids, etc.; They have designed a Chinese-style storage grid in the kitchen, which can take into account the needs of Chinese food, and also take into account the needs of family dining, and designed a countertop that can be heated and insulated, which is convenient for the insulation of meals and the drying of wet objects, and the wine cabinet system considers the integrated design of liquor, red wine and coffee bar, and takes care of the living requirements of most Chinese people. In addition, their intelligent bedside and wall equipment is also a relatively unique design. In the smart home part,They use oval small sockets screwed up,You can integrate floor heating、Air conditioning、Lighting and other controls,Including like many large flat floors, there is no wall to consider TV in space processing,Here is a smarter approach is to combine the island,Do a lifting projection screen treatment,Meet the audio-visual needs of the restaurant。
In the homecoming part, some five-star hotel-like treatment techniques are adopted, such as drop-off area, lobby, etc., combined with driveways and artistic treatment, so that the space is more artistic. The handling of parking spaces and lanes is also excellent, including ground materials, light signage, etc.
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