A comprehensive understanding of the opening plan of the leading enterprises in the new year:
Since the beginning of the year, there have been many major events in the commercial real estate circle, such as:Vanke's organizational structure was adjusted: Announced the establishment of the Commercial Business Division to lead the commercial business of Vanke in 7 regions and SCPG Group. Vanke said that this move is to match the company's strategic needs of development, operation and services.
The actions of leading companies have always been the vane of the industry, and at the moment when the development business is facing severe challenges in the marketRunning a businessThe importance of business survival and sustainable development goes without saying.
Commercial operation is the business of commercial property asset management and operation services, which is also the main job of commercial management enterprises. Due to the large-scale development, the chain business management company has accumulated rich investment resources and operational experience, and is quite forward-looking and leading in terms of project site selection, brand introduction and marketing methods.
Entering the new year, in addition to the annual performance disclosed by various business management companies, the industry people are most concerned about their New Year's opening plans.
Many high-quality chain business management companies have formulated their opening plans for 2024, and although many companies have not uniformly disclosed their plans to open, the specific project opening information has been released in the official channels of enterprises, projects or investment promotion conferences.
According to the statistics of Iridium Cloud business, some relevant information is summarized here for the reference of industry professionals.
Book cards have been added here, please go to the Toutiao client to view) (Note: The ranking is in no particular order, in alphabetical order of the company's name).
Aegean Group
Renderings of Xiamen Tong'an Aegean Shopping Center.
According to Aegean Group, in 2024, Aegean will have at least 4 projects to open, including Shanghai Lingang City Scholar, Xiamen Tong'an Aegean Shopping Center, Sichuan Neijiang Aegean Shopping Center, and Jiangsu Suqian Sucheng Aegean Shopping Center.
Country Garden Cultural and Commercial Tourism Group
Zhuhai Youli Bile City.
It is reported that Country Garden Cultural and Commercial Tourism Group will obtain 29 asset-light projects in 2023, including 19 commercial projects. In 2024, Country Garden plans to open more than 5 projects, including Nantong Haimen Bile Hui (already opened), Zhuhai Youli Bile City, Changzhou 510 Bile Time, Puyang Nanle Bile Hui, and Nanning Wuxiang Bile Time.
Poly Business Travel
Renderings of Chengdu Poly Time.
In 2024, Poly Business Travel plans to open about 4 projects, including Chengdu Poly Time, Shanghai Huamu Time, Shanghai Fengfa Ancient Garden, and Changsha Poly Time.
Baolong Commercial (including Baolong Xinghui).
Renderings of Nanjing Jiangning Powerlong Plaza.
Powerlong Commercial plans to open more than 5 projects in 2024, involving East China, South China and Central China.
Joy City Holding Commercial
Aerial rendering of Shenzhen Joy City.
In 2024, Joy City will open at least 5 Joy Cities in Jimei in Xiamen, Bao'an in Shenzhen, Sanya in Hainan, Xihu District in Nanchang and Haidian in Beijing, all of which have a volume of 100,000 square meters or more, of which Shenzhen Joy City and Beijing Haidian Joy City are super large; At the same time, the first four are the commercial debut of Joy City in the province and city.
Guangzhou Metro
Guangzhou Baiyun Station TOD Yuesheng PlazaPlanned opening time: Guangzhou Baiyun Station will be opened in phases from June 2024 TOD Yuesheng Plaza is built by Guangzhou Metro Group and is a supporting part of Guangzhou Baiyun Station, one of the largest TOD integrated transportation hubs in Asia, with a total volume of more than 300,000 units, covering the complex format of "headquarters office, president's residence, commercial entertainment, and ecological space".
Among them, the commercial volume is about 60,000, distributed in the northeast, southeast, southwest and northwest corners of the hub from minus 1 to ground 3 floors, respectively positioned as the world of enjoyment, the world of joy, the world of joy and the world of food, will introduce the whole customer group, full-time consumption content, and strive to bring a "full-time, one-stop social center" to the local area. It is understood that the four regional businesses are planned to open in phases from June to the second half of 2024.
Coastal commerce
Wanfeng Coastal City Shopping CenterProposed opening time: In the early summer of 2024, Wanfeng Coastal City is located at the intersection of South Ring Road and Zhongxin Road, Xinqiao Street, Bao'an District, Shenzhen, and the first phase has been completed with a commercial volume of 200,000 square meters, positioning it as a "new full-time commercial landmark in the Bay Area". This is also the second coastal city launched by Coastal Commercial after Nanshan Coastal City.
As a landmark urban complex located in the sub-center of the future TOD city in western Shenzhen, Wanfeng Coastal City is adjacent to the world's largest international convention and exhibition center, the construction of a new marine city, the future world-class bay area ecology, cultural tourism and vacation destination, and intelligent innovation industrial base.
The commercial part is upgraded to a double-storey north-south vertical and horizontal corridor on the basis of the continuation of the "Nanshan Coastal City" corridor system, connecting various public building nodes, and combining regional ecological resources with a strolling corridor + aerial platform to create a unique landscape environment.
On different floors, the project has created a 25,000-square-meter marine park, a 5,000-square-meter coastal square, a 360° indoor three-dimensional garden, eight theme scenes such as the "Chaowei Jianghu square meter panoramic glass art exhibition space", and the valley of light and night, as well as functional spaces such as day and night themed toilets, green light themed members' private clubs, and forest-themed customized mother and baby rooms, which will refresh the commercial scene in western Shenzhen.
Book cards have been added here, please go to the Toutiao client to view).Huafa Commercial
Wuhan Huafa Bund HuiProposed opening time: 2024 Q3 Huafa Bund Hui project is located in Wuhan Style Exhibition Area, Jiang'an District, Wuhan City, Hubei Province, with a total area of about 780,000, with a total volume of about 120,000 square meters, divided into four plots: A, B, C, and D.
Among them, the commercial construction area located in the CD plot is about 630,000 .
It is worth noting that a number of outstanding historical buildings in the project, including the Shengjiao Book Bureau, Xian'an Fang, and He Hengfu Building, especially the Xian'an Fang located in Block D, are the best-preserved Shikumen buildings in China, and are also the only 10 existing buildings in Wuhan that have been protected as excellent historical buildings, and enjoy the special protection of "first-class protection".
In 2015, Huafa took over the renovation of the Hankou Historical District, which lasted for 5 years, with the concept of "protection, inheritance and symbiosis", so that the century-old civilization can show its style again.
In terms of brand structure and business planning, according to the architectural characteristics of the project and the theme of the plot, Huafa Bund Hui has increased the proportion of topical, experiential and purpose-oriented catering, sports and entertainment, and combined the introduction of complex bookstores, art exhibition halls and other exquisite and innovative formats.
At present, Huafa Bund Hui has settled in many first stores in the country, including Tututu, Rush Puppy Baking, Geleega, etc.; It also gathers a number of local art spaces such as Surplus Space, Wuhan Image Center, Sugar-Free Gallery, and Yixi Space; KFC, Nai Xue's Tea, Starbucks, M Stand, Taco Bell and other well-known national chain brands, as well as a number of cutting-edge brands such as CDE Pet Energy, Kerui Medical American Medical Beauty, 111 SPA, Fuzhi Xiang Bureau, Huahui Jiabao, Tims Camera, Weekyee SPT Space, Daji Club, Shirt Ye, Fugui Yume, Howmix, Kaikai Time and other cutting-edge brands have also settled in. Bvlgari concept store, LEGO *** Xinrong Ji, Xiyue No. 8 and other high-end brands are being negotiated.
It is understood that Huafa Bund Club will open for trial operation on August 30, 2023, and is expected to be inIt will officially open in the third quarter of 2024
OCT Business Management
Nanchang Happy Coast "City Oasis" projectPlanned opening time: At the end of 2024, the Nanchang Happy Coast "City Oasis" cultural, commercial and tourism complex project is located on the west bank of Xianghu Lake, Xihu District, Nanchang City. The project is benchmarked against international benchmark commercial projects such as "Jewel Changi" at Singapore Airport and Siam World Shopping Center in Bangkok, Thailand, breaking through the conventional practice of shopping malls and innovating the integration of "Valley Garden and Modern Commerce", which is the exploration and innovation of OCT's new generation business model, and is committed to building the most attractive cultural, commercial and tourism complex in Central China.
Huaqiang Commercial
Shenzhen Baoan Huaqiang PlazaPlanned opening time: 2024 Recently, Huaqiang Commercial announced that Shenzhen Baoan Huaqiang Plaza will open in 2024. The project is located in the airport exhibition business district, connected to Tangwei Station of Metro Line 11, integrating shopping malls, office buildings, apartments and residences, of which the shopping center covers an area of 100,000 square meters, positioning as an "urban unbounded gravitational field", and the structure is B3-L6 floors (including parking lots).
Life in Vientiane
Renderings of Wuhan Wuchang Vientiane City.
According to incomplete statistics from Iridium Nebula, China Resources Vientiane livesAs many as 16 commercial entities are planned to be opened in 2024It is distributed in 14 cities in South China, East China, Southwest China, Central China, North China and Northwest China, including 8 MixC Cities, 1 MixC World, 4 MixC and 3 non-standard projects.
Huazhimen Capital
Gate M West Coast Dream CentreOpening time: In mid-2024Gate M West Bund Dream Center is invested and built by Huazhimen Capital, the project is located on the west bank of the Huangpu River in Shanghai - Xuhui Riverside, which is transformed from the century-old Shanghai cement factory, and is a key project of national urban renewal.
The total construction area of the project is 1620,000 yuan, which is composed of five sub-districts: the phenomenal urban outdoor area, the micro-resort leisure area, the Dreamworks, the sustainable fashion area, and the performing arts and culture quadrangle.
At present, Asia specializes in comprehensive climbing center rock climbing; the landmark Molifornia by MorePRK Riverside Theme Skatepark created by Shanghai skatepark brand Moreprk; waterfront markets; outdoor sports brand patagonia; With top lighting and sound systems, excellent technical service team, and many cooperation with well-known domestic and foreign platforms, VAS livehouse; West Bund Theatre; Brands and formats such as the West Bund Dome Art Center have been confirmed to settle in.
Haiya Group
Zhongshan Haiya colorful worldPlanned opening time: In 2024, Zhongshan Haiya Colorful World will be invested and constructed by Haiya Group, the project is located in the core hub of the Pearl River in the Guangdong-Hong Kong-Macao Greater Bay Area, on top of the light rail, and the one-hour traffic life circle is connected to the Greater Bay Area, radiating more than 25 million people in surrounding cities.
The total commercial area of the project is about 600,000, covering 170,000 shopping malls, 190,000 international leisure, dining and entertainment blocks, 70,000 twin towers office buildings & 30,000 star hotels, 150,000 cultural and art center and parking lot and other supporting facilities.
It is worth noting that Haiya Group also joined hands with Hong Kong Lan Kwai Fong Group to build the first Lan Kwai Fong Fun Lane Street (40,000).
Gold Platinum Commercial
Foshan Jinbo CenterPlanned opening time: September 2024 Foshan Jinbo Center is located at the intersection of Guangzhou-Foshan Metro Line 4 and Line 6, with a total volume of 2690,000, including 1760,000 shopping malls, 30,000 five-star hotels and 370,000 Grade A office buildings. Among them, the structure of the shopping center is from two underground floors to six floors above ground, and each floor is planned according to different themes.
Kaisa Commercial
Guangzhou Nansha Jiafen World.
Recently, Kaisa Commercial announced that it will open two projects in 2024: Guangzhou Nansha Jiafentiandi and Chenzhou Fleisen Commercial Plaza.
K11 Group
k11 ecoast
New World Development's K11 Group has opened projects in Eastern, Southern and Central China, among which K11 Ecoast in Shenzhen and The Park by K11 Select in Ningbo New World have attracted much attention.
Greentown Asset Management Group
Qingdao Deep Blue Center GT PLAZAProposed opening time: October 2024Qingdao Deep Blue Center GT PLAZAbyGreentown Asset GroupIt is the first show of Greentown's commercial high-end boutique commercial GT Plaza product line.
The project is located in the core of Qingdao South, at the intersection of M2 and M3 double subways, only about 200 meters away from the coastline of Fushan Bay. With a total construction area of 350,000 yuan, it brings together five business formats: shopping mall GT Plaza, Ritz-Carlton Hotel (Ritz-Carltona), sea view apartments, and luxury houses.
Qingdao GT Plaza has a commercial volume of about 70,000 square metersThe commercial structure is B2-L3 with a total of 5 floors, and it is planned to introduce 150+ international brands, and plan 2 main stores and 6 main formats, of which experience, catering, entertainment, and life account for 80%.It is scheduled to open in October 2024
Logan Commercial
Renderings of Shanghai Lingang Blue Whale World.
In 2024, Logan Commercial plans to open two Blue Whale World shopping malls in Longhua, Shenzhen and Lingang, Shanghai.
Longfor Commercial
Renderings of Longfor Hainan Haikou Paradise Street.
In 2024, Longfor plans to open about 14 commercial buildings, distributed in 12 cities in East China, Southwest China, South China, Central China, North China and Northwest China, among them, Chengdu 3000 Jitian Street will start a non-stop business renewal action in September 2023, and the project is planned to be upgraded in the first half of 2024.
Lujiazui Group
Park Lane, Qiantan Park, Shanghai.
In 2024, Lujiazui Group will open new commercial entities in Chuansha and Qiantan in Pudong, Shanghai.
Sunac Commercial
Renderings of Nanning Road and Bridge Sunac Mao project.
During the year, Sunac Commercial opened about 3 projects, located in Nanning, Guangxi and Lu'an, Anhui Province.
Book cards have been added here, please go to the Toutiao client to view).Century Jinyuan Commercial Management
Guiyang Fangyuanhui Dolphin Square.
According to incomplete statistics from Iridium Nebula, Century Jinyuan Commercial Management Group will open about 4 projects in Central China, West China, East China and South China in 2024, including Fangyuanhui Outlets, which first entered Wuhan, and Shanghai Jinshan Fangyuanhui, a shopping center for Century Jinyuan.
Shanshan Commercial Group
Chengdu Shanshan Outlets Plaza.
According to Shanshan Commercial Group, Shanshan Commercial plans to open four outlet plazas in Chengdu, Zhengzhou, Dalian and Hefei in 2024.
Sand Ship Group
Sand Ship (Urumqi) OutletPlanned opening time: In 2024, Sand Ship Urumqi Outlet is the 18th project of the national strategic layout of Sand Ship Group, located in Urumqi International Textile and Apparel Trade Center Park, about 5 kilometers away from Urumqi Diwopu International Airport, with a volume of about 180,000 square meters and a planned number of 300+ brands.
By the time of the investment conference, the project has signed more than 80 contracts with international and domestic leading direct brands, and plans to debut in 2024.
Vanke (including SCP).
Shenzhen Bantian Vanke Plaza.
According to incomplete statistics, Vanke Group (including SCPG) plans to open about 8 commercial projects this year, of which Shenzhen Bantian Vanke Plaza, Shanghai Xuhui Vanke Plaza, and Shanghai Baolehui Impression City have a volume of 100,000 square meters or more.
Seazen Holdings
Taiyuan Wuyue Plaza.
It is reported that Seazen Holdings plans to open 19 projects in 2024, distributed in 17 cities including East China, Southwest China, South China, Central China, North China, and Northwest China, including 17 Wuyue Plazas and 2 Wuyue Life Plazas.
Hongkong Land
Renderings of Nanjing Jinling Central.
As one of the Hong Kong-funded real estate developers known for its "slow work and meticulous work", Hongkong Land's layout in the mainland will accelerate significantly in 2024, with five commercial entities in East China and Southwest China respectively.
CIFI Commercial
Chengdu Wenjiang Xuhui cmall
CIFI will open one project in Southwest China, East China and Central China this year, among which Chengdu Wenjiang CIFI CMALL has attracted the most attention, and the current investment rate has reached 90%, and it will be unveiled in May.
Ingka Group
Xi'an Gathering will open in April.
Ingka Shopping Mall, which already operates eight clusters in China, will open two projects in Xi'an and Shanghai this year, bringing the number of shopping malls in operation to 10 by the end of the year.
Yitian Tourism Business
Shenzhen Luohu Yitian Holiday PlazaOpening time: In 2024, Yitian Tourism Commercial Group plans to open Shenzhen Luohu Yitian Holiday Plaza in 2024, with a total construction area of 120,000 yuan, located at the intersection of Aiguo Road and Huali Road in Luohu District, and can be directly reached by Cuizhu Station of Metro Line 3.
It is worth emphasizing that the project also joined hands with Tadao Anteng to create Shenzhen's first "Palace of Light", cooperated with Naicun to create a paradise for dialogue between man and nature, and continuously upgraded the consumer experience and scene creation in the area.
AEON MALL China
AEON MALL Hangzhou Qiantang.
It is understood that as of December 2023, AEON MALL operates 22 shopping malls in China.
In July 2023, Tatsu Hashimoto, managing director of AEON MALL (China) Investment***, also said at the ** exchange meeting that AEON MALL will continue to expand its business in China and accelerate the expansion of stores in the next few years, so as to realize the plan of "building 29 shopping malls in China by 2025" and promote the upgrading and transformation of coastal stock projects.
Specifically, on November 1, 2023, the largest AEON MALL Wuhan Jiangxia in China will open, which is also the fourth AEON MALL Wuhan store; In 2024, AEON MALL plans to open two projects, Hangzhou Qiantang and Changsha Xingsha; AEON MALL Changsha Xiangjiang New Area is scheduled to open in 2025.
China Shipping Commercial
Foshan Dongji Chanxi Huanyu CityOpening time: September 30, 2024Foshan Dongji Chanxi Unipark is a high-quality shopping center with a capacity of over 100,000 yuan jointly built by Guangdong Dongji Investment Holdings and China Overseas Commercial in Chanxi New Town, and is the third in Foshan and the first Unipark in Chancheng.
The project is located on top of the smart new city station, the transfer station of Foshan Metro Line 2 and Line 4 (under construction), with the positioning of "where you are at ease" and the slogan of "all-weather gap space in the city", to build Foshan All-Age Family Center, Foshan West High-end Banquet Center, and Chancheng West Youth Entertainment Center.
It is reported that the project construction 150,000 square courtyard ** square, 108-meter unique ceiling space, 10,000 square meters + Wonder Park at the bottom of the bridge and other architectural characteristic spaces.
Merchants management
Chengdu Tianfu Merchants Garden City.
As the core platform for the investment, operation and management of commercial real estate under China Merchants Shekou, China Merchants Management announced at the 2023 National Investment Promotion Conference that 32 commercial projects will enter the market in the next three years.
According to public information, by 2024, the key projects of China Merchants Management include about 9 shopping malls, including Zhuhai Doumen Merchants Garden City, Shanghai Sea World, Chengdu Tianfu Merchants Garden City, Changsha Meixi Lake Merchants Garden City, Changsha Guanshaling Merchants Garden City, Nanjing Xuanwu Merchants Garden City, Chengdu Jinniu Merchants Garden City, and Shenzhen Prince Bay Merchants Garden City.
Conclusion
Overall, the commercial works that the above-mentioned business management companies will present in 2024 can be described as a hundred flowers blooming and competing for beauty. However, Iridium Nebula also observed three noteworthy features of these projects to be opened.
First of all,Regional concentration and market sinking and expansion coexist。It is not difficult to find that the vast majority of these projects are located in the Yangtze River Delta urban agglomeration, the Pearl River Delta, the Beijing-Tianjin metropolitan area, the Western Triangle Economic Circle and the provincial capitals of central China.
The sinking of the market includes two aspects: on the one hand, the project is from the first and second tier citiesThe transfer of traditional business districts to emerging business districts, on the other handThe product line of chain business management companies has expanded or sunk from the base camp of high-tier cities to other cities。For example, China Resources' MixC City, Longhu Tianjie and China Merchants Shekou's Sea World product lines all have this characteristic, as do Xincheng, Shanshan and Sand Boat.
Secondly,The differentiated gameplay of one store and one policy is becoming more and more popular.
2023 is a year of non-standard commercial outbreak, driven by consumer demand for non-standard projects such as park business, curatorial type, two-dimensional business, manager business and other non-standard projects emerge one after another, and this trend will continue or even amplify in 2024, representative projects include Wuhan Huafa Bund Hui, Shanghai Gate M West Bund Dream Center, Shenzhen K11 eCoast, Qingdao GT Plaza, etc.; Even the standard product lines of chain business management companies have also swept into the game, and they have begun to regard localization and innovation as the "highlight" of operation and management, such as Chengdu Halo Shopping Park, Xi'an CCBD Mixc, Changsha "Shuanghua" Merchants Garden City, Chengdu Wenjiang Xuhui CMALL, Shenzhen Luohu Yitian Holiday Plaza, and so on.
Third,Hong Kong and foreign capital have increased their business layout in the mainland。According to the above incomplete statistics, there are Hong Kong-funded enterprises K11 Group and Hongkong Land, foreign-funded enterprises Ingka Shopping Center and Aeon Mall, and the projects brought by these companies in 2024 are not only increased in quantity, but also upgraded in quality, and their influence should not be underestimated.
It is hoped that these new projects will win the vote of consumers with their feet, and at the same time bring new content to the commercial real estate industry in the mainland and bring a new atmosphere to the physical consumer market.
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