New energy vehicles may replace Tesla's million sales, and Japanese fuel vehicles have ushered in a turnaround
New energy vehicles without Tesla or up to one million sales, salted fish Japanese fuel vehicles.
Some time ago, many domestic new energy vehicles launched a price of 600,000 yen from the top model, people lamented that they could not buy foreign cars before, now they can't buy domestic cars, if not Tesla, it is estimated that the price is more than 1 million yen.
The value of the country's new energy vehicles should be about 10 million, in order to highlight the rising cost, new technologies and other selling points, the value of the top model was the national conscience price, now only about 600,000, fortunately there are competitors.
Tesla is undoubtedly a pioneer in the field of new energy vehicles. When the company launched the Model Y in the Chinese market, it attracted many consumers despite the price of more than 500,000 yuan, opening the door to the Chinese market for Tesla.
However, what can really make Tesla gain a firm foothold in China's new energy vehicle market is still production and price reduction in China: in 2019, Tesla will produce the Model 3 in Shanghai, and the price of the Model 3 will also be reduced to less than 300,000 yuan, and Tesla will quickly occupy a leading position in China's new energy vehicle market.
In 2020, Tesla will produce the Model Y in Shanghai, initially as a top-of-the-line model, but with the mass production of the Shanghai factory, according to industry insiders, the production cost will be reduced by 60%, and Tesla will reduce the price of the Model Y again. Once it drops to 250,000 yuan, the Model Y will become China's new power SUV, which no one has surpassed so far.
Compared with high-end models in the domestic new energy field, Tesla's image is more three-dimensional. This is because Tesla, as the leader of the new energy vehicle industry, has strong technical strength and relatively mature technology, and the perception of domestic high-end consumers has always been biased towards Tesla.
Tesla owners sleep in their cars to achieve self-driving** has been around the world for a long time, gaining more consumer acceptance, and its self-driving technology has traveled more than 1 billion kilometers.
In this case, the price of the national luxury car new energy is more than 600,000 yuan, which is twice as expensive as modely, and it is difficult to sell it higher than Tesla, but in the final analysis, there is a gap with Tesla in terms of brand image and technology.
This phenomenon is actually very similar to the mobile phone industry, mobile phone companies in various countries have emphasized that they have surpassed Apple in technology, but in the luxury mobile phone market, consumers still mainly choose Apple mobile phones, and the brand image is actually deeply rooted in the hearts of the people, which is not easy to overcome.
Another important impact on domestic NEVs was the strong ICE vehicle performance in December**, with Volkswagen's sales in China up 17% year-on-year, Japan's Toyota and Honda up 27%, Nissan up 15%, and the domestic NEV market leader growing by less than 8%!
Consumers seem to be blinded by the advertising of new energy vehicles, suddenly woke up, and began to choose gasoline vehicles, while gasoline car sales recovered, the growth of new energy vehicle sales is far lower than the growth of gasoline vehicle sales, which is a stern reminder of domestic new energy vehicles This is likely to be a severe revaluation of domestic new energy vehicles.
Another noteworthy piece of information about NEVs is that the penetration rate of NEVs in foreign markets is much lower than in the Chinese market. In addition to the Chinese market, the penetration rate of new energy vehicles in foreign markets is less than 10%, while the sales of new energy vehicles in the Chinese market account for 60% of the overall sales of new energy vehicles.
In this case, domestic car companies are worried that consumers have not fully accepted new energy vehicles - domestic new energy vehicles account for about 30% of passenger car sales share, so they quickly began to increase prices, I am afraid that consumers will be more difficult to accept, maybe they will accept fuel vehicles, forcing consumers to turn back, maybe then domestic car companies will regret it?