On January 7, the 13th National Ceramic Conference and the 2023 China Ceramic Brand Conference focusing on the theme of "Breaking the Situation and Breaking Through" were grandly held.
With its product innovation, intelligent production, and green development strength, Mona Lisa won two awards: "Leading Brand" and "Top 10 Intelligent Manufacturing" in 2023.
The conference is one of the most authoritative, influential and appealing annual industrial events in China's building and sanitary ceramics industry, gathering outstanding enterprise management experts, association leaders, senior think tank experts, well-known entrepreneurs in the ceramic industry, etc., to discuss the development and future of the industry.
Mona Lisa successfully won two awards, which is a high recognition of the Mona Lisa brand and products by the industry and consumers, and demonstrates the industry's leading brand competitiveness and breakthrough development trend.
Push new and strong, break the high-end market
The big waves wash the sand, and the sinking is gold.
With more than 30 years of deep cultivation in the architectural ceramics industry, Mona Lisa has precipitated a strong brand strength based on innovation and achieved high-end and differentiated development.
Over the years, through a large amount of investment and the construction of a scientific research platform system, Mona Lisa has continuously broken through international technical barriers, achieving many breakthroughs in products from 900 1800mm to 1800 9000mm, with a thickness of 3mm or even thinner, leading the industry into the era of large slabs and thinning.
Antibacterial, wear-resistant, light-transmitting, curved surface and other internationally leading and internationally advanced level technologies, constantly explore the application boundaries of ceramic slates, and lead the industry to open up a broader market blue ocean.
In 2023, in the face of the problems of industry involution and product homogenization, Mona Lisa has insight into the changes in the aesthetics and life needs of contemporary consumer groups, and will launch high-end strategic products such as luxury stone rock slabs, anti-slip large grain slabs, and antibacterial wood grain bricks with the proposition of "health, warmth, and art".
High-end life aesthetics and cutting-edge innovative technology create a high-quality living space for users, and bring new vitality and aesthetic trends to the market.
At the same time, Mona Lisa deeply linked with the Hangzhou Asian Games to implement integrated marketing, and the innovative marketing thinking gave full play to the dual IP effect of the Asian Games and the brand, reshaped the green and healthy brand connotation, and promoted the landing and transformation of marketing and traffic to the market terminal.
Mona Lisa is promoting the innovation of architectural ceramics category and performance, opening up a new track of green, high-end and quality competition, and becoming an important leader in the concept of ideal living in the future.
Green intelligence, leading the "zero carbon" era
The emergence of new technologies and new ideas has brought new changes to the market and even people's lives.
How to break through the competition and change?
Since the launch of the automation and informatization project in 2014, to the title of Foshan Industrial Internet Application Benchmark Enterprise and Foshan Digital and Intelligent Demonstration Factory in 2022, Mona Lisa has seized the leading "golden key" of digital and intelligent transformation with a forward-looking vision.
Mona Lisa Special High Plate Digital Intelligence Demonstration Workshop and Intelligent Manufacturing Digital Center apply highly automated, visualized production and CNC production mode, energy-saving and efficient advanced production equipment and modern digital technology, reduce the resource consumption of ceramic production, improve production efficiency and product quality, and create a replicable intelligent transformation sample for the industry.
Based on its strong intelligent manufacturing strength and years of green technology application practice, in December 2023, Mona Lisa officially launched the first mass production line of ammonia hydrogen zero-carbon ceramic plate (brick), marking another important step in the low-carbon transformation of high-temperature manufacturing industry.
This 118A benchmarking demonstration line, which gathers Mona Lisa's green and intelligent production wisdom, will carry the historical mission of the deep integration of the industry's zero-carbon combustion technology transformation and intelligent technology upgrading, and write China's ceramic platesA new chapter in zero-carbon brick production opens a green, low-carbon, sustainable and high-quality development future for China's building ceramics industry.
A new generation of technological change is changing the pattern of traditional manufacturing. The boat is big, and the horse gallops away. Mona Lisa will continue to be at the forefront of high-end products, intelligent manufacturing, and green industries, enhance the gold, wisdom, and green content of the industry, and explore a better future.