E-commerce is a comprehensive discipline covering multiple fields, mainly studying how to use Internet technology to improve and innovate business activities. Students majoring in e-commerce will study a series of courses related to the Internet, information technology, marketing, chain management, international, etc., in order to cultivate compound talents with e-commerce operation, planning, management and other capabilities.
E-commerce students mainly study the following:
1.Internet Technology: Students will learn about computer networks, web page production, database technology, etc., and understand the basic principles and application technologies of the Internet.
2.E-commerce Operation: Students will learn related courses such as e-commerce operation and management, e-commerce marketing, e-commerce logistics and chain management, and understand the operation mode and management methods of e-commerce enterprises.
3.Marketing: Students will learn about marketing, consumer behavior, advertising, etc., and master how to develop effective marketing strategies for the online environment.
4.E-commerce Law and Policy: Students will learn about e-commerce law, intellectual property law, contract law and other relevant laws and regulations, and understand the policies, regulations and international practices in the field of e-commerce.
5.International**: Students will learn international theory, international finance, foreign exchange business and other related knowledge, and have the ability to carry out cross-border e-commerce.
6.E-commerce security: Students will learn about cybersecurity, data security, payment security, etc., and understand e-commerce security prevention technologies and measures.
After graduating from the e-commerce major, the employment direction is very wide, mainly including the following aspects:
1.E-commerce enterprises: Graduates can be engaged in operation, marketing, management and other aspects of e-commerce enterprises, such as operation planning, customer service, marketing and promotion of e-commerce platforms.
2.Traditional enterprises: Graduates can be responsible for the operation and management of e-commerce business in traditional enterprises, such as the operation of enterprises, sales, network marketing, etc.
3.*Department: Graduates can work in e-commerce policy formulation, regulation, statistical analysis, etc.
4.Educational and research institutions: Graduates can work in e-commerce teaching and research at higher education institutions, research institutes, or in training machines.