In the hotel, a promise board marked with the daily most **, statutory holidays, corresponding to the room number and other information of the accommodation** promises the public notice board, so that tourists can become down-to-earth when booking a room, what "stories" are hidden in the small ** public notice board?
Price Limit Initiative
Put a "hanger" on the price of the holiday**
Nowadays, in the hotels and guesthouses in Hanbin District, Shiquan County, Ankang City, Shaanxi Province and other places, the first commitment notice board can be seen everywhere.
On January 22, Wang Jinling, the front desk service staff of Yihua Smart Boutique Hotel on Binjiang Avenue in Shiquan County, opened the page of a ** reservation service platform and showed the online room pricing of the hotel that day to the reporter of China Consumer Daily. After comparing them with the accommodation commitment notice board posted at the front desk, the reporter found that the hotel's online and offline publicity was completely consistent.
The hotel's ** commitment to the public notice board "the most legal holidays" column, aroused the reporter's curiosity. Hotel manager Jiao Fujing told reporters:
Last year, the domestic tourism market recovered rapidly, and the phenomenon of hotels and guesthouses on holidays was substantial, and the room rates of individual hotels even doubled, which caused questions and complaints from tourists. After the patient administrative guidance and exhortation of the market supervision department, 185 hotel operators in the county actively responded to the initiative of the county tourism industry associationStarting from the Mid-Autumn Festival and National Day holidays last year, the commitment to increase the maximum house price in the peak season by no more than 50% on the basis of the daily listing price will be implemented. Last year, the occupancy rate of our hotel remained above 90% from Qingming Festival to National DayMany tourists have gone from 'returning customers' to 'repeat customers'。We certainly support this price-limit initiative. ”
**Publicity
Let the people rest assured to stay
It is about 200 meters away from the gate of Guiguling Scenic Area in Shiquan County, which is the only Guiguling Holiday Hotel in the scenic area. On January 22, a reporter from China Consumer Daily walked into the hotel lobby and looked up to see the ** commitment notice board hanging at the front desk of the hotel.
Wang Miao, the hotel manager, pointed to the billboard and said
Today, this brand has become the 'standard' of the hotel industry in Shiquan County. With this brand, tourists will not be afraid to come to play because the accommodation is too high or opaque, and there will be no vicious competition among peers, and the energy of practitioners can be focused on how to improve the quality of service. ”
Standing under the billboard, Zhang Jing, director of the Guiguling Market Supervision Institute of the Shiquan County Market Supervision Bureau, said proudly:
This is a 'people's card' and 'rest assured card', only ** transparent and fair, tourists can play with confidence. ”
Opposite the Xicheng Pavilion on the side of the Han River in Hanbin District, Ankang City, is the Mehood Ritz Hotel in Hanbin District. On the afternoon of January 23, Hua Maoqin, director of hotel rooms, talked with reporters about the price limit policy on the eve of last year's "May Day", and felt a lot of emotion
On April 25 last year, some tourists complained that the hotel ** was too high, and under the guidance of the market supervision department, the hotel quickly adjusted its sales**, and the average price per room was reduced by 80 yuan to 100 yuan that nightThe increase is controlled within 50%, and at the same time, for the part of the room price that is 'oversold', measures will be taken to cancel the original way and return the money to the original way, which greatly improves the satisfaction of tourists. ”
Jiang Hongtao, general manager of Ankang Jingkang International Hotel, simply calculated an account for reporters. Jiang Hongtao believes that Ankang City, as a city with a small scale of economic development, has obvious cyclical hotel passenger flow. Every year, during the "May Day", National Day, Spring Festival and the local dragon boat festival, the occupancy rate of 37 hotels above 3 stars in the city will increase significantly. At the same time, the guest room has a large range, which brings bad psychological expectations to many tourists, which is not conducive to the high-quality and long-term development of the local tourism market.
Guarded with heart
Let the public notice board become a "reassuring card".
Li Peng, captain of the Comprehensive Law Enforcement Brigade of the Shiquan County Market Supervision Bureau in Shaanxi Province, restored the ins and outs of the "Public Commitment" initiative for reporters.
On the eve of "May Day" in 2023, the market supervision department received a 12345 work order reflecting that the accommodation of a hotel in Shiquan County was 500 yuan more than usual, and it was not publicized in time. The market supervision department quickly arranged for law enforcement personnel to verify the situation on the spot, and after listening to the administrative guidance of the regulatory department, the business entity involved in the litigation promptly took the initiative to refund the overcharged housing payment to the consumer. Tourist complaints and hotels and B&Bs have attracted great attention from the local market supervision department, which has opened the prelude to the rectification of the tourism market in Shiquan County. The introduction of a series of "combination punches" not only effectively curbed the phenomenon of high accommodation **, but also took the lead in implementing it in Ankang areaA public commitment of 50% of the maximum price limit.
Subsequently, the market supervision departments in Ankang City, including Hanbin District, advocated that the hotel industry in the jurisdiction publicly commit to a maximum price limit of 50%. Xu Xin'an, director of the Price Supervision and Anti-Unfair Competition Institute of the Market Supervision Bureau of Hanbin District, Ankang City, told reporters that all hotels and guesthouses in Hanbin District are required to clearly mark prices online and offline, and publicize their commitments in a prominent position, and the increase is stable in a reasonable range. For consumer complaints, it is necessary to arrive at the scene within 30 minutes after receiving the complaint, verify it in place within 2 hours, and dispose of it within 12 hours, so that tourists can rest assured that they can stay and play.
A first-class commitment notice board on the wall, a price limit initiative of the hotel operator, shows consumers the sincerity of the operator's honest management. At the end of the interview, Xu Xinan told reporters that the market supervision department will launch more efficient measures to benefit people's livelihood, warm people's hearts, and conform to public opinion, so that the rest assured consumption measures will warm more and more consumers.
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Produced by the editorial department of China Consumer Daily.
* China Consumer Daily, China Consumer Network.
Reporter Xu Wenzhi.
Edited by Li Xiaoyu.
Producer: He Yongpeng, Ren Zhenyu.