The data looks at consumption, and the holiday table of Chinese is fresher, richer and more personal

Mondo Social Updated on 2024-02-08

This article**[CCTV];

CCTV *** Tomorrow (February 9) is the Chinese New Year's Eve, is everyone ready for the New Year, what have you prepared? Next, we continue to look at consumption through logistics and transportation data.

The transportation volume of refrigerated and frozen goods is 11% higher than that of normal days

According to the cold transportation data of the digital cold chain platform, since the beginning of the lunar month, the transportation volume of refrigerated and frozen goods, including vegetables, fruits, aquatic products, and frozen products, has been 11% compared with normal days, and 18% has increased by 18% compared with the previous year. Among them, the transportation volume of fresh aquatic products increased by 55% year-on-year, and these fresh aquatic products will appear more on the people's table.

The most popular shipping destinations for fresh aquatic products cover almost all coastal provinces.

From the point of view of fresh aquatic product delivery orders, the popular delivery places cover almost most of China's coastal provinces, including Rizhao and Weihai in Shandong, Lianyungang and Nantong in Jiangsu, Ningde in Fujian, Zhanjiang in Guangdong, and Beihai in Guangxi.

From the point of view of the place of receipt, not only in the coastal areas, but also in the inland provinces, consumers can also enjoy the freshest taste from the seaside, and among the top 10 provinces in terms of fresh aquatic product receipts, Guizhou and Henan are among them.

Vegetables are fully circulated with the help of digital logistics.

At the same time, measures to ensure the supply of southern vegetables to the north and western vegetables to the east have allowed vegetables to be fully circulated with the help of digital logistics.

Shanghai to Zhengzhou, Kunming to Dongguan, Nanning to Baoding, Chengdu to Beijing, etc. are popular routes for vegetable cold chain transportation.

How to make a good Chinese New Year's Eve dinner Short ** platform to find "answers".

In the thirtieth year of the Chinese New Year's Eve, many people still want to prepare some new tricks on the table, and we found on the short ** platform that many people have recently begun to learn how to make a table of Chinese New Year's Eve dinner.

Douyin data shows that since the beginning of the month, the number of short **searches** about "Chinese New Year's Eve Dinner" is close to 15 million, which is equivalent to 520,000 people preparing for the reunion dinner every day.

Among the top 10 Chinese New Year's Eve meals with the highest number of likes and comments, there are both traditional and new dishes, and even the names of the dishes are quite festive. Steamed eggs with tofu are named "Steaming Sunrise", pearl balls are named "Reunion Reunion", and "All Wishes Come True" are orange-flavored desserts, all of which are highly acclaimed delicacies. Many comments said, "Taoism is hard goods, and you have to learn one or two things to show your skills at the party."

Steaming shabu-shabu data depends on preferences.

The whole family gets together to enjoy steaming hot pot shabu, which is also full of New Year's flavor. Jingdong data shows that all kinds of hot pot ingredients are selling well, and the turnover of tender yellow beef has increased by more than 10 times year-on-year.

The data also found that people of different ages have different preferences for hot pot bottoms, with "post-00s" consumers preferring fish maw chicken hot pot and sour soup hot pot, "post-90s" preferring butter hot pot and coconut chicken hot pot, and "post-80s" preferring to buy sheep scorpion hot pot and three-fresh hot pot.

Related Pages