"A bottle sells for 26,000 yuan, a total of 60 capsules, which is equivalent to 433 yuan for one grain, which is comparable to **.
In modern society, some commodities show the phenomenon of "the more expensive the better to sell", tens of thousands of fishing rods were robbed, and hundreds of thousands of Hermes bags were queued up to buy. With people's pursuit of quality of life, some high-end health science and technology achievements have gradually entered the public eye.
Although these scientific and technological achievements are often accompanied by high prices, which discourage ordinary people, there are still some people who are willing to spend huge sums of money to explore this kind of "youth key". Among them, the imported time pill "Celery MAX" took advantage of the trend to become popular in Jingdong, with a price of as high as 26,000 yuan a bottle, and buyers are still in an endless stream.
Behind this, is it the unknown dawn of science and technology, or the money printing machine of capital?
1. It's ridiculously expensive, but it sells a lot
According to the data, Celery is a high-tech product that claims to be able to intervene in physiological aging and remove senescent cells.
According to its official introduction, the product is developed by Yuansheng Biological Industry Co., LtdThe core substance has attracted much attention in the academic community in recent yearsAnti-agingfactorcellerator。Supplemented with precious ingredients such as Tai Sui extract PQQ and coenzyme Q10, it is designed to activate the cellular state and maintain the youthful vitality of the body.
Cell" and other scientific journals show that in the Harvard laboratory, when the factor is added to the diet of elderly mice, after three months, their movements become more agile and their coat color becomes darker and brighter. What's more,The average cell youth of these miceReversalup to 30%.
Two years ago, a report entitled Peking University scientific research team on health and anti-aging was released on Guangming.com, which attracted widespread attention from all walks of life. According to the report, after seven years of in-depth research, Liu Guanghui's team at the Institute of Zoology of the Chinese Academy of Sciences has successfully screened a key switch that can "keep cells young" in tens of millions of human cells.
However, the jury is still out on when the technology will be implemented. In contrast, with the help of cell activation technology, the results of "Celery" go deep into the body's cells to replenish energy, and in the 3 years of its launchIt has accumulated tens of thousands of feedbacks such as "better sleep quality" and "energetic", which have been recognized and responded well by the market.
According to JD.com's big data, Celery's market is as high as 3A small bottle of 20,000 yuan even exceeds the salary of ordinary people for several months, but it still can't stop the enthusiasm of people in need.
According to industry insiders, 80% of the buyers are married men aged 35-68 in first-tier cities such as Beijing, Shanghai and Guangzhou, and most of them are high-net-worth groups in finance, Internet and other industries. They hope to delay aging and maintain health through high-end scientific and technological achievements such as Celery.
2. The buyer said bluntly: not afraid of expensive, only afraid of expensive "not obvious".
For the wealthy who pursue the ultimate life experience, high-end luxury goods are not only an object, but also a symbol of their identity and status.
As the saying goes, "the rich do not return to their hometowns, such as brocade clothes walking at night", which precisely shows the consumption logic of the rich group. The ** threshold of Celery just caters to this demand, and even more, orders dozens of bottles at a time for social networking and gift-giving, and bluntly says "only in this way can you save face".
However, it is worth noting that behind the consumption logic of "only buying expensive", the rich group also attaches great importance to the practical value of health products.
It cannot be ignored that middle-aged and elderly people may experience a decline in physical indicators under long-term struggle and pressure. They are willing to pay more for their health to find solutions.
With the increasing health awareness, such health products are gradually becoming the new favorite of the market. According to the latest report released by iiMedia Consulting, the market size is experiencing rapid growth, and it is estimated that the market size will reach a staggering 40 billion yuan by 2030.
Some experts said that the high cost of high-tech products such as Celery is inseparable from the high R&D cost and technological content behind it to a certain extent. However, with the continuous development of technology and the intensification of market competition, the ** of these products may gradually decrease in the future, benefiting more people.
Since the beginning of the 21st century, domestic universities such as Qingbei and Huake University have carried out a number of experiments, involving many cutting-edge fields such as sleep quality improvement and health and anti-aging, which have attracted a lot of capital investment and further promoted the prosperity and development of such achievements in the health market.
It is expected that scientific and technological achievements can benefit more people in the future, so that the public can enjoy the benefits brought by scientific and technological progress.