The song at the foot of Taihang Mountain is flying, and the Qingzhang River is dancing. From October 2023 to January 2024, large-scale quarterly programs will be created by the Literary and Art Program Center of the main station"The Original Sound of Heaven - Chinese Folk Song Festival".Meet with the vast audience who love folk songs at home and abroad. The program was sung in Zuoquan County, Jinzhong City, Shanxi Province, which has a profound folk song cultural heritage"Central and local linkage".As the core, we will actively explore a new mode of dissemination of excellent traditional Chinese culture, so that folk songs can be deeply integrated with culture and cultural tourism, and the vitality of the Chinese nation will be fully displayed. The program consists of:Carved brand, fungus Xiaobao probioticsIn particular, the word-of-mouth folk songs and the deeply rooted brands complement each other, realizing the common dissemination of program value and brand value.
Since the broadcast of the program, it has received enthusiastic responses from the society. As of 12:00 on January 7, a total of "Original Sounds of Heaven - Chinese Folk Song Festival" has been harvested129 hot search lists, main topicChinese Folk Song FestivalThe number of views reached 2700 million, covering the number of people spread across the network1.4 billion。The total number of live broadcasts on the whole network has reached41.09 million, the total amount of related *** in the whole network2.400 million。Topic wordsLive singing of folk songs yydsLanded on the Douyin hot list. "People**", "Bright**" and many other authoritative ** issued affirmations; "China Television News" published a special edition of the program; "Radio and Television Headlines", "CMG Observation" and other industry trumpets frequently praised. Nearly 600 overseas** companies have broken the circle of dissemination of the program, radiating to the United States, Malaysia, Singapore, India, Indonesia, Vietnam, the Philippines and other countries and regions. Promotional videos and posters of the program were launched overseas17 large outdoor screens in 9 countries, singing Chinese folk songs to the world.
【New York, USA】L-shaped giant screen on 41st Street, Times Square
【Tokyo, Japan】Shinjuku 3-23-7 UNICA curved LED
【Bangkok, Thailand】MBK Mega LED
【Madrid, Spain】Madrid EDP Cinema Large Screen
【Milan, Italy】April 25th Square Screen Group
Westfield Square, London, United Kingdom
On the basis of being rooted in the excellent traditional Chinese culture, the program uses 10 episodes of programs to show nearly 100 folk songs from different regions through the cross-border integration of traditional folk songs and traditional folk arts, a cappella, rap, rock, etc., injecting the atmosphere of the times into traditional folk songs and vividly reflecting the creative transformation and innovative development of the excellent traditional Chinese culture by young people in the new era.
The stage design of the show is based on:"Singing between the mountains and rivers".For a concept, I reinforce"Thought + Art + Technology".Fusion, in the mountains of "Baili Gallery" in Zuoquan County, Jinzhong City, Shanxi Province, a real-life stage with landscape elements and a combination of virtual and real reality has been created, relying on the AR technology of the main station, presenting a rich and colorful folk song stage landscape. 
In addition, program invitationsTian Qing, honorary director of the ** Research Institute of the Chinese Academy of Arts, and Li Yuehong, professor of the ** Department of the ** College of Chinaand other experts and scholars to read and interpret the songs in the program from a cultural and first-class perspective, leading the audience to dig out the cultural genes hidden in traditional folk songs, trace the past and present lives of folk songs, and explore the roots of Chinese culture contained in folk songs. Tian Qing, honorary director of the ** Research Institute of the Chinese Academy of Arts, spoke highly of the program, "As a carrier of traditional Chinese culture, folk songs are influencing generations of people with their vigorous vitality. There are many excellent works belonging to the nation and local in the program, which not only show distinctive regional characteristics, but also reveal the feelings contained in them vividly. ”Open up the first transmission chain and link large and small screen resourcesSince its launch, "The Original Sound of Heaven - Chinese Folk Song Festival" has launched a series of rich new first-class products around the theme of folk songs, such as the live broadcast of CCTV News "Folk Songs Are Burning", and the special program "Hello Folk Songs" of "Hello Life" of the Literature and Art Center of the Central Station. A series of new ** products excavate the interest in front of and behind the scenes of "Original Sound of Heaven - Chinese Folk Song Festival", and help the popularity fermentation for the start of the broadcast. 15.81 million peopleThrough CCTV news, CCTV literature and art, as well as CCTV, CCTV network and other platforms, watch new derivative programs, the total number of programs1794.60 thousand, CCTV literature and art live broadcast on the Weibo live broadcast hot list1st place。Since this summer, the program has been launched in conjunction with CCTV and CCTV"I sing folk songs for my hometown".The new ** solicitation activity, the cumulative number of activities has exceeded 1.7 billion, and the number of topics is **Breakthrough3.9.5 billion, cumulative1.10 thousandThe rest of the people signed up to participate. During the broadcast of the program, CCTV Literature and Art launched 4 live broadcast activities of "I Sing Folk Songs for My Hometown" on the new ** platform, with a total of live broadcasts**80.29 million, the cumulative number of ** people10.69 million, forming a wave of folk songs with the participation of the whole people. Shanxi has rich folk song resources and a long history of folk songs, and Zuoquan folk songs are not only a local business card, but also gradually become the foundation and driving force for the development of local society like other excellent traditional cultures. The multi-platform, multi-perspective and multi-dimensional promotion of the program has made the image of Shanxi Zuoquan as a "city of folk songs" famous and deeply rooted in the hearts of the people, and also made the tourism boom of "listening to folk songs and visiting Zuoquan" continue to heat up, helping to forge a new IP of Zuoquan folk songs and creating a benchmark for China's folk song industry. "The Original Sound of Heaven - Chinese Folk Song Festival".It is not only a successful cooperation under the idea of "central and local linkage", but also a vivid practice of co-creating IP between the main station and the local government, promoting tourism with culture, and promoting culture with tourism.