The competition in the Spring Festival movie market in 2024 is indeed very fierce. According to the data of the online platform, as of February 10, the total box office of the Spring Festival stalls has exceeded 1.5 billion yuan, of which "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" temporarily ranked among the top three in the box office list.
A total of 9 movies will be released during this year's Spring Festival, including "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: Canopy Nether" and "Huang Pi: God of Wealth Cat" and so on. These films are distinctively different in genre and style, ranging from comedy to animation, catering to different audiences.
From the perspective of word-of-mouth, the reviews of "Hot and Hot" are polarized, while "Article 20" is the first to lag behind in word-of-mouth. Although the box office of "Let's Shake the Sun Together" is not high, the reputation is unexpectedly good. The performance of "Mr. Red Carpet" starring Andy Lau in the Spring Festival file was also unsatisfactory. As for "Flying Life 2", it has won the favor of many audiences with its unique racing plot and Shen Teng's comedic appeal.
In general, the film market for the Spring Festival in 2024 shows a trend of diversification, with different types of movies meeting the needs of different audiences. Although some films did not perform as well as expected at the box office, they were recognized by the audience in terms of word-of-mouth, showing the diversity and maturity of the Chinese film market.