The delicate intentions of each meal are the beating color symbols of quiet life. Born in 2012, the Bruno brand has been focusing on the manufacturing and marketing of small household appliances. In 2017, the Bruno brand entered the Chinese market, and has been loved by Chinese consumers for many years with its highly saturated dopamine color scheme and exquisite Japanese aesthetic design.
Bruno's sophisticated lifestyle.
brunoBrand upgrade and continue to develop the Chinese market
At the beginning of the new year of 2024, the Bruno brand ushered in a comprehensive strategic upgrade in the Chinese market. In order to meet the needs of Chinese consumers for high-quality and exquisite life, the Bruno brand will fully introduce more popular products through major mainstream e-commerce platforms, and actively accelerate the exclusive development of products for the Chinese market, so as to create more innovative products suitable for Chinese family use scenarios. As Mr. Masato Mori, CEO of Bruno Co., Ltd., said, "China is one of the most attractive consumer markets in the world, and it is still growing. As one of the most important overseas markets for the Bruno brand, after years of accumulation, Bruno's small household appliances have gained the love of Chinese consumers and partners, and have created a number of well-known star products. In 2024, we will bring more personalized, more diverse, and more high-quality products to Chinese consumers. ”
Mr. Masato Mori, CEO of Bruno Co., Ltd.
Deeply cultivate the Chinese marketHelping consumers achieve a better life
As Chinese consumers' demand for a high-quality and better life continues to rise, China's small household appliance market has ushered in an unprecedented prosperity. The Bruno brand hopes to take this opportunity to focus on the Chinese market in 2024 and help Chinese consumers achieve a better home life. Mr. Mori said, "We have set up a BRUNO China branch in Shenzhen to actively shorten the distance with Chinese consumers and listen to their voices and demands, so that we can provide products and services that are more suitable for the needs of Chinese consumers. In addition, we hope to increase Bruno's visibility and recognition among Chinese consumers through active marketing and brand-building activities. ”
Mr. Masato Mori, CEO of Bruno Co., Ltd.
Since entering the Chinese market, Bruno has been adhering to the personalized, diversified and high-quality product development strategy, paying attention to the trend in real time, understanding the living habits and needs of the younger generation of consumers, and successfully launching a number of popular products that are loved by young consumers. Among them, the global cumulative sales of the star product "multi-functional cooking pot" have exceeded 4 million units. In addition, the portable coffee machine tailored for coffee lovers has been on the hot sales list of Tmall and Douyin portable coffee machine categories as soon as it was launched, and has become a hot fashion item.
Bruno multi-purpose cooking pot.
In 2024, Bruno plans to update a number of popular star products, and will also actively introduce the best-selling products in Japan to fully meet the purchase intentions of Chinese consumers. In addition, we will continue to increase our exclusive R&D efforts for the Chinese market, and plan to launch a number of new products developed for the Chinese market, which are suitable for scenarios such as three meals a day, tea breaks and leisure, outdoor travel and other aspects, so that bruno is closely connected and closely related to everyone's life. As Mr. Mori said, the pace of deepening the localization of the Bruno brand is being promoted in an orderly and effective manner.
Bruno portable coffee machine.
With the Year of the Dragon approaching, Mr. Masato Mori celebrated the festive season with Chinese consumers and sent Chinese New Year greetings: "Thank you for your continued support and trust in the Bruno brand. I hope that in the new year, Bruno can create a more convenient and comfortable life for Chinese families through more creative products and unremitting pursuit of product quality, and meet everyone's expectations for high-quality home appliances as a representative brand in the field of small household appliances. ”