Happy New Year, my love, and hope we are together all year round.
- Anonymous
Daily AI news.
The surge in the field of Chinese artificial intelligence (AI).
As of October 2023, the number of manufacturers and universities with large models with more than 1 billion parameters in China has reached 254, and the growth of this number has jumped from "100 models" to "200 models", showing that China is active in the development and application of AI large models. This rapid growth not only reflects China's investment in AI technology research and development, but also reflects the determination of China's leading enterprises to promote the development of the AI industry.
AI mining
Kobold Metals is a company focused on using artificial intelligence (AI) technology to explore for critical metals such as copper and lithium, which are critical to the green energy transition and the electric vehicle industry. The Company has discovered significant copper reserves at its Mingomba project in Zambia, a discovery that could herald a new world-class copper mine in the future. This achievement is made possible by Kobold Metals' use of AI technology to process drill data and optimize exploration workflows.
Kobold Metals has a strong investor lineup, including Breakthrough Energy Ventures**, led by Bill Gates, as well as other high-profile investors and institutions such as Bezos, Jack Ma, Masayoshi Son, Prelude Ventures, A16Z and Statoil. The support of these investors demonstrates their confidence in Kobold Metals' technology and future potential.
Microsoft has partnered with the journalism industry to launch an AI-assisted program to help journalists grow
Microsoft recently announced that it will partner with the press to launch an AI-assisted news editing project. The program aims to help newsrooms better apply AI technology in news gathering and business practices, ensuring that newsrooms remain innovative now and in the future. Microsoft will offer a series of free training courses designed specifically for journalists to develop AI-assisted skills in news reporting, such as data analysis, content creation and more. Not only does this help news organizations optimize their workflows and improve the quality of their reporting, but it also gives journalists an important tool to adapt to the changes in the information age. Microsoft's move reflects its support for journalism and its determination to push the boundaries of AI technology for a wider range of applications.
China's young brands go overseas.
Performance of Chinese brands in different categories in the international market:
1. Chinese wig brands such as UNICE, LUVME, SUNBER HAIR, BAISI HAIR, etc. are outstanding in overseas markets, especially in the North American market. These brands market through social platforms such as Instagram, leveraging influencers and engaging content to enhance engagement with their fans. In the beauty category, Sheglam, a subsidiary of SHEIN, and new-generation beauty brands such as Huaxizi, Huazhizhi, Feiluer, etc., also performed well, and they attracted consumers through high-frequency postings and high-value displays on social **.
2. In the apparel category, emerging brands such as Zeelool and Saiwei Times are expanding globally through cost-effective and successful influencer marketing strategies. In terms of food and beverages, traditional brands such as Moutai, Lee Kum Kee and Tsingtao Beer have established connections with overseas consumers through social media campaigns. Tea brands such as Mixue Bingcheng and Coco are also deployed in overseas markets, especially in Southeast Asia.
3. In the category of home appliances, traditional brands such as Haier, Hisense, Midea, Gree, etc. have gained a firm foothold in the global market, while emerging brands such as Ecovacs, Stone, Timco and other clean home appliance brands have achieved success in overseas markets through technological innovation. In the digital 3C sector, brands such as Insta360 and Anker have gained recognition in overseas markets by filling market gaps and providing cost-effective products.
Through technological innovation, product innovation and social marketing strategies, Chinese brands have gradually occupied the mid-to-high-end market in overseas markets, reshaping the international image of Chinese brands. The success stories of these brands provide a reference for other Chinese companies looking to go global.
A few key factors for young Chinese brands to successfully go overseas and attract overseas consumers include:
Social marketingChinese brands have made full use of overseas mainstream social platforms, such as Facebook, Instagram, Twitter (now X), etc., to enhance their interaction with fans and brand influence by publishing content such as product try-ons, celebrity promotion, wig effects, and interesting content related to children and parent-child relationships.
The Redman Effect: Brands use their influence to promote their products by partnering with overseas influencers, a strategy that is especially effective in categories such as beauty and apparel. Influencer marketing not only increases the visibility of the brand, but also increases the trust of consumers.
Cost-effectiveSome brands such as Zeelool have rapidly expanded in the global market by offering cost-effective products, a strategy that has been particularly successful among eyewear brands, helping the brand to establish a good reputation in overseas markets.
Community private domain operation: Brands enhance brand loyalty by building communities, such as the Saiwei era, through the operation of public and private groups, engaging and maintaining consumers, providing exclusive offers and product information, and promoting user-generated content (UGC).
Technological innovation and product differentiationIn the field of home appliances and 3C, Chinese brands are meeting the needs of overseas markets through technological innovation and product differentiation. For example, clean appliance brands provide undiscovered segmentation needs by improving corner coverage and intelligence, and 3C brands by filling gaps in the market.
Globally integrated industrial chainTraditional brands such as Haier and Hisense have ensured the quality of products and the stability of the chain by building a globally integrated R&D, production and sales industry chain, which helps the long-term development of the brand in overseas markets.
Cultural and emotional connectionsSome brands, such as Moutai, establish emotional connections with overseas consumers through social marketing activities around themes such as reunion, touching, and art, which helps to spread brand culture and enhance brand image.
Market research and localization strategyWhen entering a new market, brands can better integrate into the local market by conducting in-depth market research to understand the needs and preferences of local consumers, and then adjust their products and marketing strategies accordingly to achieve localization.
Organized by: Li Meihui.
National Registered Cost Engineer, First-class Constructor, BIM Modeler.
Post-investment management cooperation of real estate projects, linkage, integration and problem exchange of real estate construction resources.
Coman AED Cardiac Automatic Defibrillator General Agent Red Cross Ambulance.
Southwest Jiaotong University MBA is studying AI marketing in the new ** study.
All kinds of exchanges are welcome.