Recently, a whirlwind of the Internet has blown the "three jumpers" who are deeply loved by the Chinese people to the United States on the other side of the ocean. A paragraph about the popularity of domestic electric tricycles in small towns in the United States has sparked heated discussions among netizens.
And the blogger who originally released this ** is still constantly updating the follow-up, and has also made a special series, called the American father-in-law's "three jumpers" transformation plan. Why does the "three jumpers", which are already familiar to Chinese, make Americans wonder what kind of story it has?
Why is the domestic "three jumpers" popular overseas?
* It can be clearly seen that the word "Guowei" is clearly printed on the body of this "three jumpers", which is produced in Xishan Electric Vehicle Industrial Park, Xishan'an Town Street, Wuxi, Jiangsu. The "three jumpers" can be on fire, not only in the United States. In September last year, a blogger on a social platform took an issue of giving the three jumpers as a gift to the Russian father-in-law**, and the number of likes soared directly to 1.16 million!
Yang Jianwen, a senior expert at the national high-end think tank of the Shanghai Academy of Social Sciences, believes that the popularity of the "three jumpers" seems to be an "accidental" phenomenon this time, but in fact there is a superposition of multiple "surprises" behind it, which is fun, easy to use, novel, and cost-effective, which makes consumers on the other side of the ocean feel very fresh, so it became popular.
The industrial foundation behind the "Three Jumpers".
The "out of the circle" of the "three jumpers" this time is actually a "report card" made in Jiangsu. According to the data, there are currently more than 180,000 electric vehicle-related enterprises in Jiangsu, ranking first in the country. Among them, Wuxi Xishan is known as the "hometown of China's electric vehicles". For every three electric two-wheelers in the world, one may be "made in Wuxi".
Shen Yu, secretary general of Wuxi Xishan District Electric Vehicle Association, said that after 20 years of development, China has become the world's largest manufacturer of electric vehicles, and it is also the largest consumer of electric vehicles. At present, electric vehicle technology is changing with each passing day, and some Internet of Vehicles technology and intelligent products have begun to be applied in electric vehicles. They launch personalized products with different configurations to meet the needs of different customers. He also emphasized that the industrial chain of "three jumpers" is very perfect, and all its parts and components can be found in Wuxi, from this point of view, it is impossible for developed countries in Europe and the United States to imitate it.
What "basic skills" do you need to practice for China's manufacturing "going to sea".
In fact, in the traditional model, when consumer goods are exported to developed countries, either foreign brand enterprises entrust Chinese enterprises to produce through OEM, and then sell them back to their own countries or other markets, or distributors purchase Chinese products and sell them in local retail enterprises.
Cross-border e-commerce bypasses dealers and allows consumers to directly see the products they need and place orders to buy, which provides new possibilities for more types of consumer goods to reach foreign consumers.
In the view of Ding Guojie, senior vice president of the Zhongchuang Industrial Innovation Research Institute, foreign trade enterprises still need to adhere to the demand orientation and take some differentiated routes, and the market demand still depends on the supply to tap and release it.
Take a look at the news knews reporter Chen Yi).