A few days ago, a blogger posted ** saying that "domestic three jumpers have attracted attention in small American towns". With its lightweight shape, practical and durable performance and unique reversing sound, the electric tricycle has unexpectedly become a "trendy item" in the eyes of foreigners.
Northerners figuratively call the fuel tricycle "three jumpers" because its engine makes a loud "boom" sound during driving. Although today's electric tricycles do not require such a vigorous pedaling or such a violent sound, they are still habitually called "triple jumpers".
What are the inspirations behind the overseas fans of the domestic "three jumpers"? Recently, the reporter visited electric tricycle manufacturers in Jiangsu and Zhejiang.
Domestic electric tricycles are popular in small American towns
Manufacturers: Noticeably feeling the increase in orders
Some time ago, a friend of the Chinese girl Wu Botuo ordered a domestic electric tricycle at a factory in Jiangsu as a holiday gift for her father-in-law abroad. Unexpectedly, after this electric tricycle was carefully decorated by her family in the United States, it drove onto the street and attracted attention.
Wu Bo said that this kind of "three jumpers" that Chinese are all too familiar with is a real "new thing" in a small town in the United States. The shining license plate with a high-profile **, as soon as it went out, it immediately attracted the attention of the neighbors, and everyone took pictures around the "three jumpers".
It is understood that the "three jumpers" in the American town are from a motorcycle manufacturer in Xishan Electric Vehicle Industrial Park, Wuxi, Jiangsu.
Internet celebrity electric tricycle made in Wuxi, Jiangsu.
Ni Xiaofeng, general manager of the company, said that at present, 20%-40% of the two-wheeled and three-wheeled electric vehicles produced by the company every year will go abroad and be exported to more than 70 countries and regions around the world, such as Europe, South America, the Middle East and Africa. Since New Year's Day, the number of orders placed by local consumers from various e-commerce platforms has increased.
Qin Xiaoming, deputy general manager of the company's business department, said that in order to further expand the international market, the company's R&D personnel investigated the road overview of the target market and the use habits of local people in advance, so that the electric tricycle is more suitable for local driving. "For foreign users, the company has designed 'one foot and three brakes', which is to step on three brakes at the same time;The use of electrophoretic paint, like the car, will not rust within ten years; The battery range can reach 40 to 50 km. ”
Expert: low price, mature technology
It is not surprising that the domestic "three jumpers" are selling well overseas
According to the data, there are currently 151 electric vehicle-related enterprises in China70,000, of which more than 180,000 exist in Jiangsu, ranking first in the country.
With the popularity of cross-border e-commerce, in order to further polish the Chinese manufacturing brand and obtain higher profits in overseas markets, some domestic electric vehicle manufacturers are paying more and more attention to scientific and technological empowerment to promote efficiency through research and development.
Zhejiang Changxing Factory.
At the beginning of the new year, in the workshop of a smart car stock in Changxing County Development Zone, Huzhou, Zhejiang Province, workers are hurrying to make overseas orders, and Europe, Africa, and Southeast Asia are ......Orders from more than 40 countries and regions have filled the company's production plan for 2024.
Huang Qian, head of the company's business department, said that the electric tricycle they developed covers logistics and distribution, advertising and sanitation industries, with the help of the Internet of Vehicles data management platform, the product is greener and smarter, and the price of each unit is close to 100,000 yuan per unit. "The proprietary body rocking technology and the automotive-grade CAN technology are both used in three-wheeled vehicles for the first time. At present, in the European and American markets, the retail price of this product can reach nearly 14,000 euros. ”
Intelligent electric tricycles have a wide range of application scenarios and broad development prospects. Wang Guofu, general manager of the company, said that they are actively exploring emerging markets, and in the past 2023, the company has reached a strategic cooperation with a Spanish company to build a new factory in Europe, and the first-class refrigerated truck developed will be launched in the first quarter of this year. At the same time, the company will also lay out the battery swap project of logistics vehicles in the world to solve the anxiety and pain points of regional logistics vehicle operating mileage. By making great efforts to do a good job in R&D and after-sales, we will occupy a larger market share in overseas markets.
In 2023, the domestic electric tricycle will be unveiled at the Asian Environmental Protection Exhibition in Malaysia.
According to Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, at present, developed countries will not take the initiative to produce tricycles, and related technologies are relatively scarce, while developing countries such as Southeast Asia lack relevant industrial chains. The price of domestic electric tricycles is low, the technology is mature, and the upgraded version of the electric tricycle is the first to use the intelligent network function, relying on new functions to open up new markets, so it is not surprising that the domestic "three jumpers" are selling well overseas.
Compared with China's foreign trade "new three", the technical content of "three jumpers" is not high, despite this, this product has been unexpectedly sought after overseas, and its success does not come from technical advantages, but functional practicality. The "three jumpers" out of the circle may be a reminder to the manufacturing industry that opportunities are hidden in those corners that we are accustomed to, and we need to change our angles or even change the environment to find.