On November 10, the Dongfeng Intelligent New Energy Brand Show and E Brand Conference with the theme of "Dongfeng Answer" was held in Wuhan. As a member of the Dongfeng New Energy brand family, Dongfeng Nano, a national pure electric professional brand, made a smart debut with its first model, Nano 01, shining on the "show", showing the brand "temperament" of a new brand "smart, delicate and vibrant".
Upgrade the car experience and create a national car that is far ahead
On the brand show, the smart and exquisite Nano 01 perfectly interpreted the vigorous vitality and ultimate beauty of the Dongfeng Nano brand, and let the fresh wind blow throughout the entire "show". As the first masterpiece of Dongfeng Nano, Nano 01 perfectly integrates the beauty of vision, experience and technology, through exquisite appearance and the only frameless door design in the same class, one-key lying flat function, automatic parking and remote control parking, 10-in-1 electric drive and other configurations, to create a delicate, comfortable and technological mobile space, bringing users the ultimate beautiful car experience.
Focusing on the research of national car demand, Dongfeng Nano insists on co-creating with users, creating the ultimate travel experience from the user's micro-scenario, reshaping the new standard of national cars, and promoting the re-upgrading of categories, so that the 'smart, delicate and vibrant' life will come as scheduled. The first model, Nano 01, makes the national pure electric value experience, far ahead, accessible and available at any time. Chen Meng, general manager of Dongfeng Nano Marketing Division, said.
As a national pure electric professional brand, Dongfeng Nano should come in response to the continuous upgrading of the national demand for vehicles. At present, with the upgrading of consumption, the national car that sacrifices space and abandons the configuration can no longer meet the needs of consumers. With its unique "nationalism" and "professionalism", the Dongfeng Nano brand has launched the Nano 01, a pure electric model with a comprehensive and advanced experience, which is the right time. This not only echoes consumers' expectations for high-quality travel, but also brings more diverse car choices to the national car market.
Go to the user's side and hit the pain points of the carCool point
In order to create products that truly meet the needs of the people, Dongfeng Nano went to the user's side, through one-to-one in-depth co-creation with 386 users, and discussed with 31869 users, to create a nano 01 that fits the user's use scenario from the source of technology. "Dongfeng Nano comes from Dongfeng, close to customers, we start from the user's travel micro scene, to create a model that can directly hit the user's pain points and cool points in all aspects of the car, and achieve a better travel with the ultimate spirit. Chen Meng said.
Directly hitting the pain point of "small space" of national cars, Nano 01 creates an ultra-long wheelbase of 2660mm above the length of 4 meters, and the "room rate" can be called the ceiling level, which is rare in the same level of wide and comfortable space. To solve the problem of "difficult parking", Nano 01 is equipped with the only fully automatic parking and remote control parking function in the same level on top of the smart body, making parking a relaxing thing. To create cost-effective travel, the Nano 01 is equipped with an efficiency of up to 91The 9% Mach e 10-in-1 electric drive assembly has higher endurance reliability and travel economy, allowing users to save both "salary" and worry every trip.
It can be said that in the design of nano 01, Dongfeng Nano has put the needs of users at the "top of the heart", and created products from the pain points and cool points of the car. This kind of user consciousness has long been integrated into the brand "gene" of Dongfeng Nano, just like the brand logo of Dongfeng Nano, which represents the user's "M" firmly occupies the C position of "NAMMI". Through Nano 01, we have seen a Dongfeng Nano that is close to users and has unlimited vitality.
As a model built closely with the needs of the people, a model that integrates "smart, delicate and vibrant" into product design, the ultra-high appearance of Nano 01 makes people fall in love at a glance, and the quality of leapfrogging is very competitive in the same class. It is understood that the nano 01 will be pre-sold at this year's Guangzhou International Auto Show. It is foreseeable that with its excellent product strength, Nano 01 is very likely to become a "popular star" in the national car market, and even become a "hot" model. Now friends who have car purchase needs can continue to pay attention to this model and wait for the Nano 01 to make a beautiful debut at the Guangzhou International Auto Show on November 17.