February 18 (Zhongxin Financial Reporter Song Yusheng) During the Spring Festival holiday, the vitality of catering consumption was accelerated, and the catering markets around the country welcomed the "good start of the Year of the Dragon".
According to the data of the China Cuisine Association's "Survey on the Operation of Catering Enterprises during the Spring Festival Holiday in the Year of the Dragon", from Chinese New Year's Eve to the eighth day of the first lunar month (February 9-17), the average daily operating income of the surveyed catering enterprises was **12% compared with last year's Spring Festival, and the average daily passenger flow was **11% compared with last year's Spring Festival.
During the Spring Festival in Shanghai this year, the amount of catering consumption was 59300 million yuan, an increase of 16 over the same period last year3%。During the Spring Festival holiday in Jiangsu Province, the total retail sales of catering industry reached 1417.3 billion yuan, a year-on-year increase of 191%。The revenue of catering enterprises monitored by the Henan Provincial Department of Commerce increased by 35% year-on-year4%。The transaction volume of the retail catering industry in Hubei Province increased by 27% year-on-year61%, achieving a year-on-year increase of 28% in average daily trading volume15%。More than 200,000 catering merchants in Guangxi increased by 7% year-on-year during the holiday6%, achieving a year-on-year increase of 90%。
According to the survey of the China Cuisine Association, during the Spring Festival this year, a number of catering companies innovated fancy ways to attract customers. For example, there is a cross-border joint movie "Hot and Spicy" by a hot pot catering company, and the Spring Festival limited ** "Hot and Hot Reunion Dinner" is launched; There are new limited Dragon Year couplet stickers on catering companies, as well as New Year's Eve gift boxes such as "One Table of Chinese New Year's Eve Meal Combination", "Baby New Year Dish Gift Package" and "Grassland Cattle and Sheep Gift Box"; There are also fast food restaurants that carry out blessing and BRICS activities; There are also catering companies that have launched new dishes for the Spring Festival.
In addition, the Spring Festival holiday is a concentrated period for Chinese New Year's Eve dinners, family dinners, and various gatherings and banquets, and catering enterprises adhere to strict economy and oppose food waste while fully promoting consumption.