Recently, the 2024 National Spring Festival Cultural and Tourism Consumption Month was launched in Harbin, and a wonderful commercial performance during the Spring Festival was released.
In 2023, the overall growth trend of the performance market is significant, and the beginning of 2024 will continue the hot trend of the market. According to the data monitoring of the ticketing information collection platform of the China Performance Industry Association, from February 1 to 29, there are currently more than 2,200 performance projects on sale on major ticketing platforms, with more than 8,500 performances, a significant increase compared with last year's Spring Festival.
There are many projects, many performances, and various types of art in the Spring Festival performance market, and state-owned and private performance institutions give full play to their respective advantages to provide a cultural and performing arts feast for the audience.
Celebrate the Chinese New Year and listen to traditional operas
During the Spring Festival, Chinese opera is a type of performance that is deeply loved by the audience, and many professional troupes such as the National Peking Opera Company and the Shanghai Yue Opera Theater have launched a series of performances for the 2024 New Year.
The sound of silk and bamboo, welcome the New Year
The Spring Festival will be a hot spot in the Spring Festival performance market, with various themes such as "My Motherland and Me" Classic Songs, "Tide Burning Chinese Music" New Year Meeting, World Classic Songs, Animation Classics, etc., to meet the needs of audiences of different ages and preferences.
Stage drama, a collection of Chinese and foreign classics
During the Spring Festival, many theater stage works have high artistic attainments and market repercussions, including original dramas and international classics. The popular dance dramas "Only This Green", "Dream of Red Mansions" and "Li Bai" complement each other; "The Phantom of the Opera", "Anna Karenina", "Don Juan" and other foreign original plays have been staged one after another. Parent-child theaters such as "Cat God in the Forbidden City" and "Hulu Brothers" will accompany countless families to spend a good time together.
The new space for performing arts drives new consumption of experiential culture
In new performing arts spaces in Shanghai, Beijing, Hangzhou, Nanjing, Guangzhou and other cities, there are immersive and interactive resident performances that are especially preferred by young audiences before and after the Spring Festival. "Crazy Barber Shop", "Painting Material Shop on Xinji Road", "Miss Julie" and so on, the immersive experience of the new space project brings more fun to the audience.
Tourism and performing arts to enhance the cultural experience of Chinese New Year travel
Some brand tourism and performing arts projects such as Songcheng Eternal Love, ** version of Long Hate Song, only Henan Drama Fantasy City, and Impression Liu Sanjie continued to operate in February to welcome the flow of tourists in the New Year. Ice and snow cultural tourism is this year's "hot style", "China Ice Show, Ode to Joy", "Meet Harbin" and other projects, for the "hot" Harbin ice and snow economy icing on the cake. Other northern cities are also actively carrying out ice and snow performing arts activities, such as the "Ice and Snow Performance" in Gansu Tianshui Maijishan Botanical Garden, the Ice and Snow Happy Season in Tangshan Shadow Puppet Park, and the Fantasy Ice and Snow Parade in Beijing Happy Valley, which will enrich the cultural and entertainment life of the masses in the New Year.
Measures to benefit the people and promote cultural consumption in the New Year
The China Performance Industry Association actively promotes ticketing corporate members to carry out cultural consumption preferential activities for the New Year: Damai.com has launched the activity of "Spring Festival does not close, half price every week, and discounts every day". Among them, the half-price of the week and the week together with more than 4,000 merchants to launch a half-price discount for tickets every Wednesday. Maoyan launched the Spring Festival promotion, from January 24th to February 17th, at a fixed price, buy two get free.
1. Scratch Tickets** and other ways to promote holiday entertainment consumption, and there are special coupons to be given out every Thursday in February. Poly Ticketing Platform launched the "Dragon Dance Huazhang" online performance during the Spring Festival, and will also hold the "Spring Festival Surprise Blind Box"** event from February 10th to 17th. The various discounts of the ticketing platform give the audience real New Year benefits.
At the beginning of the new year, the national performance market is off to a good start. Driven by the support and encouragement policies at all levels, the performance market will present more high-quality performing arts products to the audience in 2024, and promote cultural tourism consumption with more diversified "performance +" new scenes and new models.
**: China Performance Industry Association
Process edit: u060