Elephant News reporter Li Li.
On the first day of the Lunar New Year, the first day of the Spring Festival holiday, cultural and tourism activities such as Spring Festival lantern festivals, flower markets, temple fairs, dragon and lion dances are abundant, driving up cultural and tourism consumption. According to Ctrip data, travel orders on the first day of the holiday increased by 102% year-on-year, ticket orders increased by more than 300% year-on-year, and domestic airport pick-up orders increased by 75% year-on-year, all of which significantly exceeded the level of the same period in 2019. At the same time, inbound and outbound tourism has also hit a new high in recent years, with outbound travel orders and inbound travel orders both increasing compared with the same period in 2019.
North-South exchange and sharing of New Year's flavor Parent-child and e-sports theme rooms have grown significantly
"Erbin fever" and the involution of cultural tourism in various places have ushered in a peak of tourists in many places on the first day of the Lunar New Year. The first day of the holiday in Hebei, Henan, Shandong, and Shanxi, the "four provinces of mountains and rivers", which opened the curtain of cultural tourism, increased by 16 times, 15 times, 17 times, and 16 times year-on-year respectively, and Luoyang, which has repeatedly swiped the screen, increased by more than 35 times year-on-year. It is worth mentioning that this year's CCTV Spring Festival Gala in Shenyang, Liaoning, Changsha, Hunan, Xi'an, Shaanxi, and Kashgar, Xinjiang also attracted the attention of netizens, and the search popularity increased by more than 50% compared with the previous day.
Multiple elements such as snow appreciation, cold avoidance, and New Year's flavor, as well as the exchange of the north and south for the New Year, jointly weave a picture of domestic tourism on the first day of the Spring Festival. Ice and snow tours represented by Harbin are still popular during the Spring Festival. On the first day of the Spring Festival holiday, Harbin's tourism orders increased by more than 40 times year-on-year, and other popular ice and snow tourism cities such as Jilin City, Altay Region, Zhangjiakou, Changchun, Shenyang and other places also increased significantly, and the source of tourists was mainly southern cities. Guangzhou, Sanya, Shenzhen, Haikou, Xiamen, Kunming, Xishuangbanna, Shantou and other places with rich tourism resources and pleasant climate such as hot springs and islands in the south are popular destinations for cold travel and are popular with tourists from the north.
The folk customs of the north and the south are different, but the flavor of the year is the same. Temple fairs, lantern shows, and flower markets have become hot words searched by tourists on the first day of the holiday. Guangzhou Spring Festival Flower Market, Wuhan Garden Expo Park Lantern Festival, Beijing Longtan Temple Fair, Tianjin Water Park "Jincai Lantern Festival", Nanjing Qinhuai River Lantern Festival, Zigong Chinese Lantern World, Xi'an City Wall New Year Lantern Festival, Shanghai Yu Garden Lantern Festival, Shantou Ying Song and Dance are popular folk activities during the Spring Festival, and Ctrip community search is hot. On the eve of the Spring Festival, many places announced that tickets to scenic spots were free or half-priced, and the search popularity of 5A-level scenic spots such as Wuyi Mountain, Tianmu Lake, Humble Administrator's Garden, and Yuntai Mountain increased by more than 80% year-on-year.
Whether it is a remote or local New Year, reunion with family and friends, leisure and entertainment are the choices of many people, which has led to a significant increase in the sales of various themed hotel products full of experience. Ctrip data shows that on the first day of the holiday, orders for parent-child rooms and e-sports themed rooms increased by more than 10 times and 87% year-on-year respectively, and orders for pet-friendly hotels and hot spring private bath theme rooms increased by % respectively. In addition, high-star hotels in many places launched "one-stop" Chinese New Year's Eve dinner** before the holiday, and the "order and deliver room"** products of many hotels on Ctrip were sold out.
"New Malaysia-Thailand" says go these areas are worth picking up
China's unilateral visa exemption for many countries, as well as the mutual visa exemption between Singapore, Malaysia and Thailand and China, have promoted inbound and outbound tourism to usher in a new peak. According to the National Immigration Administration, the average daily number of customs clearances at ports across the country will reach 1.8 million during the Spring Festival holiday this year, an increase of about 3 percent over last year's Spring Festival3 times, which is comparable to the inbound and outbound traffic of the Spring Festival in 2019. Ctrip data shows that on the first day of the holiday, outbound travel orders and inbound travel orders increased significantly compared with 2019, and Ctrip's overseas airport pick-up service orders increased by more than 8 times compared with the same period in 2019.
The "visa-free policy and strong Spring Festival atmosphere of Singapore, Malaysia and Thailand have become a popular choice for Chinese people to travel abroad during the Spring Festival. According to Ctrip data, on the first day of the holiday, Chinese tourists' outbound travel orders for "Singapore, Malaysia and Thailand" increased by more than 3% compared with the same period in 2019, and the popular outbound travel destinations were Thailand, Japan, Malaysia, Singapore, Australia, South Korea, Vietnam, Indonesia, the United States, and the United Arab Emirates. On the first day of the holiday, the "Belt and Road" countries Kazakhstan, the United Arab Emirates, Saudi Arabia, Turkey, Maldives and other countries had a high increase in orders, all of which increased by more than 5% compared with 2019. In addition, orders from long-haul countries such as Chile, Argentina and Norway have also increased significantly, reflecting the diversification of outbound travel destinations for Chinese tourists.
In terms of inbound travel, Japan, South Korea, the United States, Malaysia and Australia were the main source countries on the first day of the holiday. France, Germany, Italy, the Netherlands, Spain, Malaysia, Singapore and other countries with visa-free visa-free entry to China have seen significant growth, with a total increase of 90% on the first day of inbound travel compared to 2019.
Ctrip data shows that on Chinese New Year's Eve, the total distance traveled by users on the way home is equivalent to 55 laps around the Earth's equator. It is expected that the flow of tourists will remain at a high level from the second day of the Lunar New Year and will continue to decline until the sixth day of the Lunar New Year.
Dalian, Lhasa, Weihai, Hulunbuir, Zhangye, Urumqi, Qingdao and other places have a low increase in the Spring Festival holiday hotel**, even lower than the average price of the whole year in 23 years, and are cost-effective travel destinations. In terms of air tickets, as of the morning of February 10, during the peak travel period from the second to the fourth day of the Lunar New Year, there are about 2% off air tickets from Beijing to Shenyang, Wuhan, Shanghai to Qingdao, and Chengdu to Wuhan, which is worth picking up. During the peak period from the sixth to the eighth day of the first month, Shenzhen, Hangzhou to Guiyang, Shanghai to Haikou, Changsha, Kunming, Beijing, Hangzhou to Changchun, etc., there are about 2% off air tickets.
*: Elephant News).