Zhao Shan.
The reporter learned from a number of travel agencies and ** tourism platforms that domestic travel and outbound travel will usher in a substantial increase during the Spring Festival holiday. Colorful ice and snow tours, cold tours, and New Year's customs are loved by people, and tourism for the New Year is becoming more and more innovative and has become a "New Year's custom".
Ice and snow tourism is very popular.
The Spring Festival holiday will usher in the first peak of travel in 2024. Mafengwo big data shows that recently, the popularity of "where to play during the Spring Festival" has been 350%, and it is on the rise. The most popular travel theme during the Spring Festival holiday is ice and snow tourism, and ice and snow experience projects such as ice skating and skiing, as well as various ice and snow sightseeing projects are popular among tourists.
Ski resorts around the country are expected to usher in the highest peak of reception throughout the year during the Spring Festival. "During the Spring Festival, ski accommodation is more scarce than snow tickets, and experienced tourists often book months in advance, and the number of bookings on platforms such as Meituan and Dianping has continued recently**, with only a small number of rooms on sale. The person in charge of a ski resort in Zhangjiakou introduced.
Recently, Harbin's hot "out of the circle" has not only promoted the development of local tourism, but also driven the entire Northeast and even the national ice and snow tourism market to heat up in an all-round way. According to Ctrip data, Harbin's tourism popularity extended from New Year's Day to the Spring Festival holiday, and the number of travel orders increased by more than 14 times year-on-year. In addition to enjoying the ice and snow world, tourists also like to experience the local daily life, and going to the Hongzhuan Street morning market to taste authentic food has also become a popular experience item on a trip to Harbin.
During the Spring Festival holiday, the number of orders for ice and snow tourism products nationwide increased by more than 10 times year-on-year, and most of the popular destinations were northern cities, including Harbin, Mudanjiang, Changchun, Baishan, Beijing, Urumqi, Jilin, Yanbian, etc.; Most of the main source countries are southern cities, including Shanghai, Guangzhou, Hangzhou, Nanjing, Shenzhen, Suzhou and Foshan.
According to Tuniu's travel data, Harbin, Yabuli and Mohe Spring Festival group tours were basically sold out in mid-December last year. In addition, niche destinations in Northeast China such as Hegang, Qitaihe, Yichun, Jixi, and Heihe attract many young tourists.
While ice and snow tourism products are highly sought after, cold travel has also become the choice of many tourists, and the booking popularity in Hainan, Guangdong, Guangxi, Hunan and other places has increased significantly compared with last year's Spring Festival. Sanya, Kunming and other cold cities favored by northern tourists have seen their travel bookings increase by more than 2 times and 6 times respectively year-on-year. Guangdong, Fujian and Sichuan are popular hot spring tourist destinations. Island travel has also attracted a lot of attention, Tongcheng travel data shows that since January, Sanya's travel search popularity has been **302% month-on-month, and Zhoushan's travel search popularity has been **242% month-on-month.
Go to Datong Huayan Temple to pray for blessings, go to Jingdezhen to "knock on porcelain bowls", go to Luoyang to eat water mats, go to Shangrao to beat rice cakes, go to Mudanjiang to see Yangge, go to Baise to "send big dumplings", and go to Liuzhou to make snail noodles ......Seeking New Year's flavor in small towns has become a new trend in Spring Festival travel. These destinations have distinctive Spring Festival folk characteristics, the best air tickets and hotels are affordable, there are relatively few tourists, and the cost-effective and experience of travel are good, which are favored by many tourists. Qunar big data shows that during the Spring Festival, hotel bookings in Luoyang, Jingdezhen, Shangrao, Liuzhou, Foshan, Taizhou, Jiujiang, Huangshan, Zhangjiajie, Baoshan and other places increased year-on-year.
New Year's experience is favored.
The Spring Festival is a festival of reunion, and family travel has become one of the most significant features of Spring Festival travel. Fliggy's data shows that bookings for domestic group tours with families increased by 16 times year-on-year, and bookings for chartered tours, customized tours, and park tickets all increased by more than 10 times year-on-year.
Take photos in Hanfu and take photos among the ancient buildings with carved beams and paintings, experience Chinese New Year folk customs at the market, and taste Chinese New Year's Eve ...... from different places during your travelsSpring Festival travel, people's pursuit of New Year's flavor is more and more obvious, New Year's customs experience tour is the favored travel mode of family tourists, including markets, folk customs, intangible cultural heritage, performances and other experiences including "cultural tours", "folk tours" and "paradise tours" are the most popular among young people.
Traditional New Year's customs activities such as characteristic folk customs experience, intangible cultural heritage performances, temple fairs, lantern festivals, and New Year's prayers have been continuously integrated and innovated with fashion elements in recent years. The "One Night Fish and Dragon Dance" at the Shanghai Yu Garden Lantern Festival interprets oriental aesthetics and has become a must-see attraction. Tourists can not only watch the "fish lantern" of Wang Mantian Village in Huangshan, but also visit the Huizhou Fish and Dragon Lantern Festival, or learn paper-cutting, make Hui pen, watch Huangmei Opera in the ancient village, and have a Spring Festival full of traditional culture.
As the best embodiment of the New Year's flavor, the lantern festival has always been an important attraction of the Spring Festival tourism market. According to data from Meituan and Dianping, recently, the search volume of "Lantern Festival" has increased by more than 140% month-on-month, and the Zigong Lantern Festival, Chengdu Dong'an Lake Lantern Festival, Shanghai Yuyuan Lantern Festival, Wuhan East Lake Dragon Year Lantern Festival, Nanjing Qinhuai Lantern Festival and other Lantern Festival have attracted high attention.
In order to welcome the Spring Festival holiday, cultural and tourism activities full of New Year's flavor have been launched in various places. Focusing on the theme of "Island New Year", Hainan cities and counties have launched more than 80 special cultural tourism and sports activities, such as Hainan Folk Performing Arts Exhibition, Haikou Wanchun Festival, Sanya Luhuitou New Year Lawn ** Meeting, and Sanya Nanshan Bell Hitting the New Year. Guangxi has launched fruit-themed boutique tourism routes such as "Go to Lingnan to Enjoy Good Fruits" and "Visiting Landscapes and Enjoying Picking", as well as boutique routes such as magnificent landscapes, humanities and nature research trips, and "National Unity and Family" research trips, attracting people to come to Guangxi to experience the colorful Spring Festival of the Year of the Dragon.
Visa-free outbound travel with heat.
This year's Spring Festival will usher in the peak of outbound travel in recent years. Since February 9, China and Singapore have exempted each other from visas, which has fueled the enthusiasm of Chinese tourists to travel to Singapore. Data shows that during the Spring Festival holiday, the number of orders for Chinese tourists to travel to Singapore increased by more than 14 times year-on-year. On February 9, Ctrip organized Chinese tourists to enter Singapore from Beijing and Shanghai, and they became the first batch of Chinese tourists to enter Singapore without visas.
The relevant person in charge of Tongcheng Research Institute said that Singapore is one of China's popular outbound travel destinations, and the mutual visa exemption policy of the two countries is conducive to the development of tourism on both sides. At present, Singapore, Malaysia and Thailand on the top tourist routes in Southeast Asia have all been visa-free for Chinese tourists, and the attraction of Chinese tourists has been significantly improved.
Hong Kong and Macau are also popular destinations for outbound travel. During the Spring Festival of the Year of the Dragon, Hong Kong will host the "Chinese New Year International Parade Night" with the theme of "Dragon Hong Kong Celebrates the New Year", the Chinese New Year Float Parade will also meet with citizens and tourists, and the 2024 Lunar New Year fireworks display will be staged in Victoria Harbour. To celebrate the 25th anniversary of Macao's return to the motherland and the Chinese New Year of the Dragon, Macao will host a series of activities such as the 2024 Lunar New Year Parade, cultural performances and float exhibitions, fireworks displays, and community tours, showcasing the charm of Macao's "tourism + mega event".
Long-term outbound travel is also popular with tourists during the Spring Festival holiday. According to the relevant person in charge of Zhongxin Tourism, the total number of outbound travel groups during the Spring Festival increased by more than 50% compared with last year's "Eleventh" holiday, and the number of travelers increased by 45%, of which the Nordic market increased by 500%, and the Australian and New Zealand markets increased by 550%. Nordic Ice and Snow Aurora-themed products were sold out as early as a month and a half before the Spring Festival, reflecting the love of Chinese tourists for winter ice and snow destinations.
Some Chinese tourists also set their sights on Egypt, Morocco, Kenya and other African countries, Kenya has unique tourism resources, is one of the best wildlife viewing places in the world, watching the great migration of animals, visiting the secret land of flamingos is a favorite play for Chinese tourists.
In addition, cruise tourism has also become a popular travel for the Spring Festival. The schedule of the large domestic cruise ship Aida Modu during the Spring Festival was booked out as early as early January.
Recent immigration facilitation measures have attracted foreigners to visit China. According to the latest data from Ctrip, the number of inbound travel bookings during the Spring Festival increased by more than 10 times year-on-year, and the main source countries are Japan, the United States, South Korea, Malaysia, Australia, the United Kingdom, Canada, Vietnam, Germany, Thailand, etc. The popular destinations for foreign tourists are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Harbin, Qingdao, Shenyang, Xiamen, Chongqing and other places.