wipo china: how to use the global brand database to search for international trademarks?
Photo: The WIPO Global Brand Database is a free** trademark search system provided by WIPO, which brings together WIPO's own data and data from Contracting States and regional offices to search more than 60 million pieces of data including international trademarks under the Madrid System, appellations of origin and geographical indications under the Lisbon System, emblems protected under Article 6ter of the Paris Convention, International Nonproprietary Names of the World Health Organization, and trademarks of Contracting States and regional offices.
global brand database is a free online trademark search system provided by wipo, which brings together wipo's own data and that of participating national & regional ip offices, including more than 60 million entries on international trademarks under the madrid system, appellations of origin and geographical indications under the lisbon system, emblems under 6ter, international non-proprietary names (inns) of the world health organization and trademarks from participating national and regional offices.
Global Brand Database Access Link:
access to the global brand database:
Trademark data is essential for the development and protection of trademarks. Search for existing trademarksAs the first step before filing a trademark application, the Global Brand Database can help search for similar or identical trademarks that are already in the target market in order to develop a brand strategy and avoid wasting time and filing costs. In addition to this, you can also browse the existing trademarks in the relevant field just for interest. So, how do you use the Global Brand Database to look up international trademarks? In this article, we will focus on five search techniques for readers' reference.
the trademark data is essential for developing and protecting trademarks. as the first step before filing a trademark application, the global brand database can help to search for similar or identical trademarks that already exist in the target market in order to develop a branding strategy and **oid wasting time and filing costs. in addition, the global brand database allows users to browse existing trademarks in the market of interest. so, how can we use the global brand database to search for international trademarks? this article will focus on five search techniques.
1. Search by number
If you already have the number of the trademark you want to search, the Global Brand Database provides two ways to find it:
if you already h**e the numbers of the trademark you would like to search, the global brand database offers two ways to search for a specific trademark:
1.Quick search - number
Since the number of the quick search includes all types of numbers, such as the application number and the registration number, other irrelevant results may be obtained by the method of quick search. You can use the filters on the left side of the results list to narrow down your search results to find the trademark you want to search.
since the quick search includes all types of numbers, such as application numbers and registration numbers, you may get several irrelevant results through the quick search. in this regard, you can limit the search results by using the filters on the left side of the result list to find the specific trademark that you want to search.
2.Advanced Search Number Application Registration Priority
Using the advanced search, you can select the type of number, such as the application number, registration number, or priority number. Therefore, if you already know the type of trademark number, an advanced search is a better option.
with the advanced search, you can select the type of the number, such as application number, registration number or priority number. so if you already know the type of the trademark number that you would like to search, the advanced search is a better choice.
2. Search by name
If you have a trade name in mind and want to search for similar or identical trademarks that exist in your target market, the Global Brand Database offers three ways to find related trademarks:
if you h**e a trademark name in mind and would like to search for similar or identical trademarks existing in your target market, the global brand database offers three ways to find relevant trademark:
1.Quick Search Name
2.Search by brand name
The "Search by Brand Name" feature provides 4 search strategies, including:
search by brand name offers 4 search strategies including:
Embedded (results contain entered term).
Fuzzy (results are spelled similarly to entered term).
phonetic (matches sound like entered term).
stemming (results share the same stem or root like the entered term).
For example, if you search for "huawei", the results of the embedded policy will include "huawei hcia". The results of the fuzzy policy will include "huamei", "huafei", "wuawei", etc.; The result of the pronunciation strategy will include "huawey", etc. Searching for "electricity", the results of the rooting strategy will include "electric", "electrical", etc.
searching “huawei” as an example, the results of embedded strategy will contain “huawei hcia” etc., those of fuzzy strategy contain “huamei”, huafei”, wuawei” etc., those of phonetic strategy contain “huawey” etc. and the results of stemming strategy for the search of “electricity” will contain “electric”, electrical” etc.
In addition, you can select the Nice category below to limit your target market.
additionally, you can specify your target market by selecting a specific nice classification below.
3.Advanced Search Brand Name Owner Representative
3. Search by classification of goods and services
If you are interested in a market and want to search for trademarks that are already available in that market, you can search for the relevant trademarks by category of goods and services.
if you are interested in a particular market and would like to search for existing trademarks in that market, you may find it helpful to search by classification.
1.Search by goods and servicesSearch by goods and services
2.Advanced Search Classification Nice Classification Vienna Classification US Design Classification Advanced Search Classification Nice Classification Vienna Classification US Designs Classification
4. Search by logo for trademarks
1.Find Search by Brand Logo
The "Search by Brand Logo" feature uses AI-powered trademark image search technology to make the search results for potentially similar trademarks narrower and more precise. It offers four search strategies, including concept approximation, shape approximation, color approximation, and compound approximation.
search by brand logo utilizes artificial intelligence-based image search tool, which results in a narrower and more precise group of potentially similar marks. it provides four search strategies, including conceptual similarity, shape similarity, color similarity and composite similarity.
Concept approximation: AI determines, matches approximate concepts.
conceptual similarity: determined by ai to match similar concepts
Shape approximation: Similar lines with a similar distribution, ignoring colors.
shape similarity: similar lines with similar distribution – ignores colors
Color approximation: Color approximation, distribution approximation.
color similarity: similar colors with similar distribution
Composite approximation: Composite analysis of color and edge information.
composite similarity: composite analysis based on color and edge information
2.Find similar logos
In addition to uploading images to find trademarks, the Global Brand Database also provides the ability to directly search for similar graphics of existing trademarks.
except uploading images to find trademarks, the global brand database also provides the possibility to directly find similar logos of existing trademarks.
3.Advanced Search
5. Combined search by two or more criteria
When the search criteria are two or more, the Global Brand Database provides a filter function and advanced search for a combined search.
when the search criteria are two or more, the global brand database provides the filters function and the advanced search for combined searches.
1.Filters feature
Example A: All trademarks filed by a particular applicant in an IP office?
example a: all trademarks of a specific applicant under a specific ip office?
In the case of Nestlé, for example, you can search for all trademarks under Nestlé by typing "nestlé" in "Quick Search" - "Owner".
take nestlé as an example, enter "nestlé" in the "quick search" - "owner" to search for all trademarks under nestlé.
Use the filters on the left side of the list of search results to filter not only IP offices, but also all trademarks expiring in 2024.
use the filters on the left side of the search results list to select not only the ip office, but also all the trademarks expiring in 2024.
Example B: Madrid System International Trademarks with Specific Statuses
example b: all madrid trademarks for a special search, with specific status
The "Data Coverage" module on the homepage of the Global Brand Database not only shows the datasets currently included in the database, but also provides the possibility to search for trademarks on specific datasets.
the data coverage tab of the global brand database not only shows the current datasets included in the database, but also provides the possibility to search for trademarks in specific datasets.
You can find Madrid System international trademarks in a specific status by selecting the Madrid System dataset for trademark search and using the filter to select the trademark status.
search in the wipo madrid dataset and use the filters to select the trademark status to find all madrid trademarks for a special search with specific status.
2.Advanced Search
In advanced search, you can combine multiple search criteria with the AND OR statement.
in advanced search, multiple search criteria can be combined with and/or.