Original title: The Spring Festival economy is "hot and hot" reflects the surging momentum of cultural and tourism consumption.
The Spring Festival is not only a concentrated display period for the Chinese people's consumption enthusiasm to be released, but also a microcosm of the continuous upgrading of consumption. With the further release of Chinese people's consumption enthusiasm and market consumption potential, cultural tourism consumption will usher in greater development opportunities and space for transformation and upgrading.
The cultural tourism market has exploded out of the circle, and domestic travel, inbound tourism, and outbound tourism have blossomed in many places; The box office of Spring Festival movies hit a record high, and the attendance rate of various theaters continued to rise; There is a strong atmosphere of traditional cultural consumption such as visiting markets, viewing lanterns, and watching performances, highlighting the ...... cultural characteristicsDuring the Spring Festival holiday just past, China's cultural tourism consumer market continued to be hot.
This is a consumption scene of "the scenery is unique here", and it is also a hard-won consumption heat map. In the context of the sluggish recovery of the world economy, China's Jiachen Dragon Year Spring Festival handed over a beautiful consumption report card, which is even more precious. This consumption report card has witnessed the strong domestic market demand and demonstrated the surging power contained in the cultural tourism consumer market.
As a traditional festival, the Spring Festival has always been an important window to observe consumption. During this year's Spring Festival holiday, the fiery consumption scenes interpreted the huge consumption enthusiasm of the Chinese people: buying New Year's goods, appreciating dragon lanterns, dragon and lion dances, watching folk customs, visiting temple fairs, ......From offline to online, from the city to the countryside, the hot consumption scene of the Spring Festival highlights a strong New Year atmosphere; From the accelerated release of tourists' enthusiasm for tourism to the continuous growth of the popularity of "north-south cross-border travel"; From the accelerated release of the outbound tourism market demand to the "two-way rush" of Chinese and foreign tourists to celebrate the festival, and then to the strong trend of the Spring Festival film market, breaking the box office record of the Spring Festival in Chinese film history......These amazing consumption pictures have allowed the world to see the surging power of cultural and tourism consumption to drive the economy.
At present, China's economic development is changing from being highly dependent on investment and foreign trade in the past to relying more on domestic demand, especially consumer demand. In the past decade, the "carriage" of consumption has moved, and consumption has contributed more and more to economic growth.
The Spring Festival is not only a concentrated display period for the Chinese people's consumption enthusiasm to be released, but also a microcosm of the continuous upgrading of consumption. From satisfying food and clothing to the pursuit of health, from physical consumption to service consumption, from imitation, homogeneity, and singular consumption to differentiated, personalized, and intelligent consumption, a new consumption model with online shopping, mobile payment, and online and offline integration as the main characteristics has made the people's lives more convenient and better, and at the same time, it has also effectively promoted the consumption of the Chinese people from the past to focus on the satisfaction of quantity in great strides to the pursuit of qualitative improvement.
It is foreseeable that with the further release of Chinese people's consumption enthusiasm and market consumption potential, cultural and tourism consumption will usher in greater development opportunities and space for transformation and upgrading.
The report of the 20th National Congress of the Communist Party of China proposed to "enhance the fundamental role of consumption in economic development". The surging consumption momentum released by the Spring Festival has provided an inexhaustible source for consolidating the fundamental role of consumption in economic development, and it should be taken care of.
Only by fully tapping the potential of cultural and tourism consumption, continuously improving the cultural and tourism consumption environment, and taking advantage of the momentum to guide this surging consumption momentum, can the "sleeping consumption" of the Chinese people be further awakened, and can we better promote the formation of a new pattern of economic development with the domestic cycle as the main body and the domestic and international dual cycles promoting each other.
Zhang Zhiquan)**China Tourism News.