One is renewed, and everything is renewed. China's local high-end ** brand Oudu, and Tsinghua University Art and Science Research Center Color Research Institute (hereinafter referred to as Tsinghua Color Research Institute) cross-border cooperation to welcome the fourth year, strong cooperation to continue to provide a scientific basis for men's wear color, continue to inject fresh vitality into the development of the industry, won the industry highly recognized. The latest report on the ** color special research: "The Beauty of Shu Yun, Taste ** - 2024 European Spring and Summer** Color Design" has also entered the countdown to the unveiling.
On January 13, the 2024** color special research report of the Tsinghua Color Research Institute of Oudu will be released in Chengdu, Sichuan. This report takes contemporary life aesthetics as the background and traditional Chinese art as the background, connects history and culture with open fashion, interprets the beauty of Shu Yun, and presents taste.
Looking at the aesthetics of life from clothing, cultural development drives economic development
What is Aesthetics of Life?To put it simply, it is a kind of spiritual need that people pursue after the material is basically satisfied. The answer is not unique.
Life aesthetics is not only aesthetic life, but also life aestheticization. With people's exploration of the spiritual world or the continuous search for a balanced relationship between daily life and art, works in the field of art show a tendency to be daily, such as the TV variety show "The New Mid-Autumn Festival Gala of the Forbidden City** Radio and Television Station", which implants the artistic connotation of traditional culture into the vision of more ordinary people. The aestheticization tendency of lifestyle is everywhere: Chengdu, a representative city of ancient Shu culture, not only preserves the delicacy of Shu rhyme, the hotness of food, and the slow pace of life, but also constantly absorbs and integrates and breaks through growth to form a unique life aesthetics. Chengdu Taikoo Li's various fashion shows full of "attitude" have also become a symbol of the city's open fashion.
Under the domestic demand of spiritual culture, the life aesthetics industry is gradually becoming a new economic form, which also drives the high-quality development of the city. The dual satisfaction brought by clothing, food, housing, transportation, material and spiritual is the optimization and upgrading experience of people's happy life. As a clothing brand grown up in Chengdu, Sichuan, Oudu has been immersed in Bashu culture for 26 years, and has already integrated the gentle and elegant temperament of the city and built its own aesthetic system. Beauty is life, wearing taste, but also a manifestation of a happy life.
In 2024, the trend of national colors is in full bloom, and Bashu art leads the trend
Following the joint release of the color research report by Oudu and Tsinghua Color Research Institute in 2023 - "National Color, Confidence**", the trend of national color in the clothing field is blooming. By 2024, the national color matchless fashion trend will be more significant, more specific and subdivided.
China's color culture is rich in content and clearly expresses the unique spiritual civilization of the nation. Born in the southwest region, the Bashu culture, represented by Sichuan, pays attention to traditional values, is full of strong folk elements, and its color art also reflects unique regional characteristics and cultural connotations. The world-famous Shu brocade, face-changing opera, as well as murals, pottery, fabrics, woodcuts and other works of art all emphasize the vivid depiction of cultural life through strong colors, and express the aesthetics and emotions of the local people.
The representative colors of Bashu culture and art can be attributed to the category of traditional Chinese five-color concept, mainly including red, yellow, green, white and black, which are deeply influenced by the concept of five elements in ancient Chinese culture and the penetration of artistic inheritance.
The latest report of the Tsinghua Color Research Institute in 2024 focuses on the culture and art of Bashu, and excavates the symbolic meaning and application trend of the traditional five-color concept in the collocation, which not only fits the development of the current life aesthetics format, but also brings a wave of surprises to consumers.
The upcoming 2024 spring and summer Oudu**, inspired by the cultural and artistic colors of Bashu, with the theme of "the beauty of Shu rhyme, taste**", is closely linked to traditional values and modern lifestyles, and creates an introverted and elegant, open and profound image of elite men.
Oudu will continue the "antique new use" in 2023, and once again condense the beauty of Shu Yun under the wave of national style, and what kind of fresh inspiration will the 2024 spring and summer report bring us?On January 13, Chengdu was locked, and Oudu joined hands with Tsinghua Color Research Institute "Dragon" to reveal the answer.