Author Orientation Orientation.
Edited by Zhu Ting.
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The boots landed, and last night, Wanda Film announced that Chen Zhixi, the former director of China Ruyi, would take over as chairman and president of Wanda Film.
This is an unsuspenseful official announcement, on January 16, China Ruyi has issued an announcement, saying that CEO Chen Xi (stage name "Chen Zhixi") has resigned from the company's position due to other businesses. Prior to this, Wanda Film had also announced that it would make major personnel adjustments, including the nomination of two veterans of the Confucian system, Chen Xi and Gong Qiao, as non-independent directors of the company.
But it still attracted a lot of attention, and netizens commented on Chen Zhixi's entry into Wanda-"When you become the chairman, don't quarrel with people on Weibo." ”
Tens of billions of box office producers "Chen Zhixi really doesn't have time to quarrel, the new official has three fires, this will, she is busy with layoffs. According to industry insiders, the staff of the former Wanda Film and Television have recently undergone a major change from top to bottom.
In the past six months, Ruyi has "taken over" Wanda step by step, and then Chen Zhixi officially provoked **, which can be said to have been brewing for a long time.
In July last year, Shanghai Ruyi announced the acquisition of 49% of the shares of Wanda Investment held by Beijing Wanda Cultural Industry Group, with a transaction consideration of 22600 million yuan. After the transfer, Wanda Investment will be 498%, 49% owned by Shanghai Ruyi, and 12%。Shanghai Ruyi indirectly holds Wanda Film 98% equity.
At the beginning of November, it was reported that Chen Zhixi, president of Ruyi Films, led a team to Wanda Film and Television for "research".
Soon, the second transaction came, and on December 6, 2023, Wanda Investment announced that it would transfer 51% of its equity in Wanda Film to Shanghai Ruyi, who held 100% of Wanda Investment's equity and became the de facto controlling shareholder of Wanda Film.
The plot of the Confucian white knight saving Wanda, which lasted for almost half a year, finally came to an end, and Ruyi finally became the big winner of this deal.
It also marks that the young generation of "film and television upstarts" like Chen Zhixi in the 80s are entering the core of the film industry step by step.
From changing your name to changing your life
On the prospectus, Chen Zhixi is called Chen Xi, and Chen Xi is her name when she was still an actress. Unlike the famous producer Chen Zhixi, actor Chen Xi's acting career can be called bumpy.
Graduated from the 2000-level performance department of central opera, although he was born in a professional class, he has been running tricks for ten years. Speaking of the most important drama in Chen Xi's career as an actor, it should be "Li Wei as an Official 3: Da Nei Low Hand" with Zhao Liying, who has just debuted. It's not that the experience of being a heroine is rare, but this drama made Chen Zhixi and Xu Zheng friends.
Source: Chen Zhixi Weibo.
Opportunity is a path composed of choices one by one, and the path is naturally clear from the results, but standing at the current point of the dividing point of the times, each choice is extremely important.
In 2012, 30-year-old Chen Xi changed his name to Chen Zhixi.
Also in 2012, Chen Zhixi took out his entire net worth of 10 million to become Xu Zheng's angel investor, and began his own path as a small and broad producer. Xu Zheng did not disappoint Chen Zhixi, "People in Embarrassment: Thai Embarrassment" won a box office of 1.2 billion at a cost of 30 million, breaking the record in Chinese film history in one fell swoop, and also refreshing the best results of non-Hong Kong and Taiwan productions in the mainland.
became famous in the first fight, which belongs to the script of producer Chen Zhixi's "big heroine", which officially began. She saidShe doesn't want to be the one who is bound by the rules, she wants to make the rules herself. "Thai Embarrassment" is the fourth film of producer Chen Zhixi, and under the huge box office figures, she suddenly went from an unknown actor to a dazzling new producer.
Chen Zhixi is a fiery character, he dared to throw his wealth when he was young, and the most lacking thing is not "decisiveness".
Screenshot of Entertainment Spring and Autumn.
This kind of cool profit has brought Chen Zhixi a kind of "righteousness", she values talented and potential cutting-edge, is willing to invest, and is more willing to let everyone enter the game together. And, once she approves of you, she will be willing to keep throwing her olive branch.
Following Xu Zheng, Chen Zhixi soon met Dapeng again. After the success of "Pancake Man", Chen Zhixi has cooperated with Dapeng many times, and there have been highs and lows at the box office, but what remains unchanged is that in the works directed by Dapeng, there are always Confucian names in the list of producers.
Dapeng and Chen Zhixi also maintain a close and friendly relationship, in the hot search of Wanda's official announcement of the chairman, Dapeng personally replied on Weibo: "Xixi is my engine and sense of security." ”
Weibo is also often used as Chen Zhixi's "sounding board". When encountering rumors, she personally replied, and when she encountered doubts, she responded in person, focusing on a blunt statement. If the film and television industry is a huge dye vat of human affection, then if you want to play a good role in resource integration, Chen Zhixi's "righteousness" like a child of the rivers and lakes is a natural strength.
When she joined Ruyi in 2015, Chen Zhixi's most dazzling resume was "Thai Embarrassment" and "Pancake Man", and "a beautiful producer with a box office value of 3 billion" was her big label.
The third "cutting-edge director" who intersected with her and had a far-reaching influence was Chen Sicheng. In 2015, "Detective Chinatown" was born, and multiple investors such as Chen Sicheng and Chen Zhixi began to get together with multiple investors such as Wanda Pictures. From "Tang Detective" to "Manslaughter" to "She Who Disappeared", the two firmly grasped every wind direction of the market.
The Queen of Guarantees
"Chinatown Detective" made Chen Sicheng successful, and also filled a firewood for Chen Zhixi. Chen Zhixi no longer took the previous path of "small and big", she began to participate in and enter the game extensively, and refreshed her own records on the box office list again and again.
"Guaranteed distribution" has become her new specialty. Generally, there are generally two ways to guarantee issuance, one is:If the box office does not reach the guaranteed box office, the gambling fails, the distributor bears the loss, and the producer makes a steady profit. If the bet is successful, the publisher will receive all the excess returns after the guaranteed box office.
The other isOn the basis of the guaranteed box office, the higher the guaranteed box office, the producer and the distributor will divide the account according to a certain proportion, and the higher the box office, the more the distributor will share.
For the issuer, the guaranteed issuance may be a gamble, but as long as the killing is decisive, it may not be full of gains.
In 2022, under the influence of the epidemic, the film industry will encounter an unprecedented winter, and even the popular schedules in the past will be confusing under the big environment. When all parties were afraid and hesitated, Chen Zhixi won "Walking on the Moon Alone", with a guaranteed distribution of 3 billion, and the final movie ended with 310.3 billion box office won the summer box office champion.
And the box office of the entire summer file will exceed 9.1 billion.
A more well-known case is that in 2021, Jia Ling's ** work "Hello, Li Huanying" directed by Jia Ling was released during the Spring Festival and received 541.3 billion box office, this is an important participation in the Confucian war newspapers, and the method is the second way of "guaranteed distribution".
Industry insiders revealed to KK that it was when the "Hello, Li Huanying" project encountered difficulties that Jia Ling called her best friend Chen Zhixi. In addition to being a best friend herself, Jia Ling also perfectly meets Chen Zhixi's previous selection criteria - actors cross borders, blockbusters in hand, the first important work, and the content of the film is also in line with the aesthetics of the mainstream market.
Chen Zhixi chose to solve the siege generously, and finally Ruyi joined the project of "Hello, Li Huanying" in the way of the third producer, Ruyi and Maoyan jointly carried out a box office guarantee release of "Hello, Li Huanying", according to the report of Poison Eye, the specific data of the guaranteed box office is 1.5 billion.
That is to say,The bulk of the box office was finally divided by Ruyi and Maoyan in a certain proportion. Although "Hello, Li Huanying" was a great success and Jia Ling became the best female director at the box office, the real gold ** was divided by the distributor.
This time, one of the top films in the Spring Festival file, Jia Ling's new work "Hot and Hot", Ruyi took a step back and became a co-distributor not far away, no longer as a core partner. Compared with the intimate binding of the partners who have cooperated in the past, the relationship between Jia Ling and Chen Zhixi is very delicate.
But this does not affect Chen Zhixi to play his advantages in the Spring Festival. As a gold medal producer, Chen Zhixi's name is like a needle that threads a needle, closely threading Confucianism with the entire industry.
Leads
In the Spring Festival file of 2024, Ruyi's name participated in the four head film works of "Twenty-one", "Flying Life 2", "Bear Infested" and "Hot and Hot" as the producerAlong with it, Wanda's Wuzhou Distribution,With Chen Zhixi sitting in Wanda, Ruyi began the linkage of the upstream and downstream of the whole industry.
It is worth mentioning that "Article 20" is a film work led by Guangguang Pictures, and it is also one of the few films produced by Guangguang in cooperation with other film and television companies. Among the rare precedents for cooperation with other producers, Chen Zhixi has led or led "Thai Embarrassment" and "Animal World", and capital operation is still her forte.
Despite announcing his resignation as CEO of Ruyi, no one will treat Chen Zhixi and Ruyi separately. From an ordinary film and television company to the present, the ability of Ruyi capital to operate is the key, but the protagonist of the capital market is not Chen Zhixi, her battlefield is actually in the first field, in each critical node period, to lay the most wonderful box office victory.
In 2023, projects such as "Warm", "Keep You Safe" and "Gentle Shell" led by Confucianism are far inferior to the box office champion projects in which Ruyi participated.
According to Maoyan Pro data, the final box office of "Warm" was 91.3 billion, "Keep You Safe" received 700 million box office, and the literary film "Gentle Shell" only received 172650,000 box office. Compared with the big winner of the summer file, "Disappearing Her" is a little inferior.
On August 31 last year, China Ruyi released its interim results. According to the data, Ruyi's income in the first half of the year was 80.4 billion yuan, an increase of 22 percent year-on-year85%；However, the net profit turned from a profit to a loss, from a profit of 1 in the same period last year4.6 billion yuan turned into a loss of 26.4 billion yuan. According to China Financial News Network, the company's loss this time is a temporary strategic loss brought about by increasing efforts to lay out the future.
In July, Ruyi just spent 2.2 billion in cash and became a white knight who saved Wanda from fire and water. Behind it is also inseparable from Tencent's help. On June 8, Tianfeng** (601162) research report showed that in 2023, Tencent has participated in the capital increase and issuance of China Ruyi many times, and has received Tencent's blessing in many business lines such as content production, online streaming**, and games.
Even with Tencent's escort, swallowing Wanda is still a bold operation of "snake swallowing elephant" for Ruyi.
According to the financial report data, from January to September 2023, Wanda Film's domestic theaters will achieve a box office of 622 billion yuan, a year-on-year increase of 6760%, an increase of 5 compared to the same period in 201920%；The number of moviegoers is 15 billion, a year-on-year increase of 6870%, an increase of 3 percent over the same period in 201970%。It's a sturdy, fat piece of meat.
For Ruyi, the merger of Wanda is the key to opening up the upstream and downstream chains of the industry. But for Chen Zhixi, it may be time to challenge a new stage.
has accompanied the growth of many well-known directors such as Xu Zheng, Dapeng, Chen Sicheng, Jia Ling, etc., and she cannot guarantee that everyone can work happily with her, but she still shows her skills vividly in the film victory and defeat as a representative of female producers.
This time, it's time for Chen Zhixi to add some new titles to himself. This new Wanda handsome is when the spring breeze is proud.
Source: Weibo, Douban, invaded and deleted.