On February 27, the "New Era Guobin Tea" to help the high-quality development of cross-strait oolong tea integration was held in Anxi, Fujian. With tea as the medium, for the integration of tea fragrance on both sides of the strait, the interweaving of tea culture and tea industry on both sides of the strait, conspiracy and talk.
The site of the "New Era Guobin Tea" to help the high-quality development of cross-strait oolong tea integration.
Chen Aiping, vice president of the Cross-Strait Tea Industry Exchange Association, said that he believed that through this event, more tea enterprises and tea people will be promoted to jointly help the high-quality development of the cross-strait tea industry, so that the tea that connects the green waters and green mountains of the strait will become a beautiful carrier for expanding cross-strait exchanges and deepening cross-strait integration.
Guobin Tea helps the high-quality development of cross-strait oolong tea integration.
At the event site, the "Launching Ceremony of Guobin Tea to Help the High-quality Development of Cross-Strait Oolong Tea Integration" was officially launched. Based on Anxi County, it will open a new chapter in the development of high-quality integration and mutual promotion of the tea industry on both sides of the strait. During the event, Long Peiling, director of the Taiwan Tea Culture Society, Wang Chenhui, president of Frost & Sullivan (Beijing) Consulting*** Greater China, and other leading guests also shared in depth to explore the ideas of cross-strait tea industry integration and tea brand building.
Xiao Yinyin, member of the Standing Committee of the Anxi County Party Committee, Minister of the First Department, and Executive Deputy Director of the County Tea Management Committee, pointed out that Anxi is the hometown of China's oolong tea, the birthplace of the world's famous tea Tieguanyin, and the important ancestral hometown of famous overseas Chinese and Taiwan compatriots in the country. Today's event is a vivid practice of Antai tea industry cooperation in recent years to promote the high-quality integrated development of oolong tea on both sides of the strait.
Xiao Wenhua, member of the Fujian Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Huaxiangyuan Tea Industry Co., Ltd.
Xiao Wenhua, a member of the Fujian Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Huaxiangyuan Tea Industry Co., Ltd., said that Anxi is a place to witness the original intention and dream of Huaxiangyuan. As early as more than 20 years ago, Huaxiangyuan established China's first tea estate in Anxi, established a high-quality development model of the tea industry, and also deeply realized that the quality of tea should start from the source of the real industrial chain in Anxi.
On September 12, 2023, the Communist Party of China (CPC) recently issued the "Opinions on Supporting Fujian to Explore a New Road for Cross-Strait Integrated Development and Build a Cross-Strait Integrated Development Demonstration Zone", proposing to build a cross-strait integrated development demonstration zone in Fujian. The tea industry on both sides of the Taiwan Strait has further ushered in unprecedented opportunities for integration and co-creation.
One leaf is prosperous, and all industries are prosperous". As a national tea distribution center, Anxi County exports up to 200,000 tons of tea every year, 80% of the county's 1.2 million people are engaged in tea-related industries, and 300,000 Anxi tea merchants have a distribution network all over the country.
Huaxiangyuan obtained the market position confirmation certificate of "the number of stores in the tea industry is 4,000 and the first in the country".
At the event site, Huaxiangyuan, as the first comprehensive tea brand enterprise to break through 4,000 stores, was certified by Frost & Sullivan, an international authoritative certification body, and obtained the market position confirmation certificate of "the number of stores in the tea industry is 4,000 and the first in the country". Win another glory for the Anxi tea brand.
In recent years, Anxi has taken the lead in promoting the high-quality development of the tea industry, becoming China's leading key tea-producing county, and in 2023, the public brand value of Anxi Tieguanyin region will reach 14324.4 billion yuan, ranking first in the national tea regional brand value for 8 consecutive years.
Anxi County Rong ** Center).
Tea is a bridge and a link, and it is one of the important bearers of cross-strait affection. Anxi County takes tea as a link to further connect the tea fragrance channels on both sides of the strait, bringing more reference ideas for the exchange and integration of the tea industry on both sides of the strait.