With the warm opening of the Spring Festival of the Year of the Dragon, the domestic consumer market is showing a booming scene. During this Spring Festival holiday, cultural and tourism activities in various parts of China are in full swing, and citizens and tourists celebrate the festival in a variety of cultural experiences, witnessing the strong release of China's economic domestic demand potential and the continuous heating up of the consumer market.
For a time, from the frozen north to the southern flower sea, the popularity of "cross-border travel between the north and the south" soared. Tourists from the north have gone south to feel the warm sun of the island, and tourists from the south have gone north to enjoy the ice and snow scene, and regional cultural differences and the active guidance of tourism policies have become important factors to promote this phenomenon. The number of visitors to Qingdao sea route in a single day has reached a record high, while the ancient city of Chaozhou in Guangdong Province and Huangshan Mountain in Anhui Province attract visitors from all over the world with strong local characteristics and rich folk activities.
The outbound tourism market is even more prominent, with Chinese tourists "going abroad for the Chinese New Year", and Southeast Asia has become a popular destination for the Spring Festival with its convenient visa and unique New Year's charm. At the same time, Chinese and foreign tourists have also realized the "two-way travel" and shared the charm of traditional Chinese festivals. The resumption of international flights, the relaxation of visa policies, and the active promotion of the tourism market in various countries have jointly promoted the rapid recovery of the international tourism market.
The Spring Festival film market also performed eye-catchingly, with a movie-watching boom sweeping across the country, and the total box office hitting a record high. Films such as "Hot and Hot" have won the audience's reputation with their excellent production and deep-rooted themes, which have further boosted the confidence of domestic cultural consumption. During the Spring Festival, the activity of movie-watching in third- and fourth-tier cities increased significantly, reflecting the trend of China's film market covering a wider range and a more diverse movie-watching group.
Offline commercial blocks are bustling, online e-commerce platforms are hot, and online and offline linkages show the vigorous vitality of this year's Spring Festival consumer market. The tight dine-in food on Chinese New Year's Eve and the hot sales of the "Online New Year Goods Festival" show that the enthusiasm of Chinese people for holiday consumption has not diminished, and consumer demand is becoming increasingly personalized and diversified.
According to the data of the Ministry of Commerce, the sales situation of various commodities during the Spring Festival is gratifying, and the daily necessities are sufficient and stable. The issuance of consumption vouchers for the benefit of the people in many places has effectively stimulated residents' willingness to consume and effectively promoted the situation of both supply and demand in the market.
The lively scene of the Spring Festival in 2024 is a vivid portrayal of the resilience and vitality of China's economic development in the new era, and it is also a good start for China's implementation of the "Consumption Promotion Year". However, behind this prosperity, how to maintain and continue to stimulate the vitality of the consumer market? In the face of fierce competition in the global tourism market, how to optimize the allocation of tourism resources and create more attractive domestic and foreign tourism products? The Spring Festival economy is hot and hot
At the same time, in the context of the digital age, how to further enrich online consumption scenarios with the help of technology to meet the diverse needs of different consumers? These topics are worthy of our in-depth study and practice in the future. The "hot and hot" economy of the Spring Festival is not only a hot topic at present, but also a key to unlocking the door to high-quality development in the future.