Chao News Client Editor Chen Tangtang.
Hotel and B&B bookings are hot, Chinese New Year's Eve meals are hard to find, and there are long queues for beauty salons online ......This year's Spring Festival ushered in the "8+1" super long holiday, "advance booking" has become a key word for consumption, many consumers have made various arrangements for eating, drinking and playing early, and online platforms and businesses around the country are launching various policies to benefit the people to stimulate consumption vitality.
"New Year's Tour" is popular, and the number of bookings has increased by 7 times.
According to data from Meituan and Dianping, as of January 21, the number of advance bookings for tourism consumption (including hotels, scenic spot tickets, transportation, etc.) from Chinese New Year's Eve to the eighth day of the Lunar New Year increased by about 7 times compared with last year. Beijing, Shanghai, Sanya, Harbin, Chongqing, Chengdu, Guangzhou, Xi'an, Xishuangbanna and Beihai became the top 10 destinations.
In summary, there are more and more groups of "tourism for the New Year", and the peak of booking in advance comes earlier than in previous years, and the consumption trend of "north and south crossing" is obvious. Among them, the popularity of Harbin on New Year's Day is unabated, and the number of advance bookings for the Spring Festival is much higher than that of the whole country**, which will bring many southern tourists the experience of the Northeast New Year; In addition, Sanya is still a popular holiday destination for the Spring Festival, and Xishuangbanna and Beihai provide more choices for northern tourists to spend the winter.
Snow resorts and hot springs are expected to usher in the highest peak of the year during the Spring Festival. "During the Spring Festival, ski resort accommodation is more scarce than snow tickets, and experienced consumers often book months in advance, and recently orders on platforms such as Meituan and Dianping continue to rise, and there are still a small number of holiday rooms for sale. The person in charge of a ski resort in Zhangjiakou said.
In addition, this year's Spring Festival has an "8+1" super long holiday, and the number of overseas hotel bookings on Meituan is also continuing to rise, with Hong Kong, Macao, Southeast Asia, Japan and South Korea leading the way.
In order to help consumers lock in preferential products in advance, Meituan has launched thousands of "stay + play" products as low as 3% off for popular consumption scenarios such as "winter attractions", "New Year's temple fairs" and "hot spring skiing"**In addition, booking Spring Festival hotels is expected to draw free order benefits; In terms of outbound travel, Meituan has launched an "Overseas Hotel Sale", which compares prices three times a day and selects ultra-low-cost hotels in popular destinations around the world for users.
Chinese New Year's Eve dinner reservations are hot, and restaurants are also turning over on Chinese New Year's Eve.
Entering January, the "Chinese New Year's Eve Dinner" also ushered in a peak of search and reservations. Meituan data shows that the search volume for "Chinese New Year's Eve dinner" has increased by 40% month-on-month in the past week, and as of January 21, the number of orders for Chinese New Year's Eve restaurant tables has increased by more than three times compared with last year. From a regional point of view, first-tier cities attach significantly more importance to Chinese New Year's Eve dinner than other regions, and Shanghai, Beijing, Tianjin, Hangzhou and Shenzhen rank among the top five in the country in terms of advance booking of seats at Meituan's Chinese New Year's Eve restaurants.
Shanghai's "must-eat" restaurant "Shilu", which features new Huaiyang cuisine, will not close for the Spring Festival this year, and the Chinese New Year's Eve dinner in 4 stores in Shanghai is currently fully booked, and it will turn over once in the evening; Beijing's "Four Worlds Tongtang" restaurant is expected to turn over three times throughout the day on the Chinese New Year's Eve this year, and the relevant person in charge said that this year's Chinese New Year's Eve dinner reservation is earlier than in previous years, and customers have been inquiring about reservations since the Mid-Autumn Festival.
In Guangzhou, the White Swan Hotel, which is a double list hotel of "Black Pearl" and "Must Stay", has more than 500 rooms, which are full from the first day of the Lunar New Year to the fifth day of the Lunar New Year; More than 200 tables of "Chinese New Year's Eve Dinner" on Chinese New Year's Eve have all been booked; On the "Black Pearl" Yutang Chunnuan Restaurant, the whole holiday is only available for dinner on the seventh day of the Lunar New Year. "During the Spring Festival, in addition to local guests, the hotel will also welcome many tourists from Beijing, Shanghai and other places. In addition, considering that there are many families traveling during the holidays, we have also carefully set up the guest rooms to take into account the needs of children and the elderly. General Manager Lin Zhenhai said.
Many catering merchants have launched low-discount Chinese New Year's Eve dinners, reunion meals and other stores through platforms such as Meituan and Dianping, locking in the dine-in needs of citizens and tourists in advance. The relevant person in charge of Meituan said that the platform has set up an online special area for "Advance Booking of Year-end Reunion Night Family Banquet" to promote stores that provide such services throughout the period from now until the Spring Festival, helping stores increase orders and increase certainty and income.
New Year, new atmosphere, long queues online for the "Beauty Three-Piece Suit".
The New Year should have a new atmosphere. Approaching the Spring Festival, many consumers put up a three-piece set of "beauty, hairdressing, and nail art", which drove the business of becoming beautiful before the year. In the past week, on Meituan, the comprehensive search volume of the beauty three-piece set increased by 40% month-on-month, and the popularity continued to rise, with higher search volumes in Shanghai, Beijing, Shenzhen, Chengdu, and Chongqing.
Judging from Meituan's online data, the reception volume before the holiday will be several times that of the daily one, and stores across the country will not rest before the holiday. Xiaomi, head of Fujino Styling Shanghai, said that starting this week, the hairdressing industry has entered a peak period of service. Compared with daily life, customers have higher requirements for New Year's hairstyles, are more willing to make changes, and have more requirements for dyeing and perming, and often appoint hairstylists through reviews and works on Meituan and Dianping, and many senior hairstylists have to make an appointment a week in advance.
The person in charge of a pet grooming shop in Wangjing, Beijing, said that according to the experience of previous years, the week before the year was the peak period of pet grooming.
Approaching the Spring Festival, travel photography appointments are also popular. In the past week, the search volume of "travel photography" on Meituan has increased by 30% month-on-month, and Dali, Sanya, Xishuangbanna, Lijiang, Xi'an and other places have led the country. Many businesses have reported that the demand of newlyweds is still the mainstream, and the demand for appointments for girlfriends and couples has increased significantly. Combined with local tourism characteristics, businesses around the country have launched a number of value-added services such as chartered tours, Hanfu rental, ancient style makeup, and ethnic style experience. In Sanya, the top merchants on the Dianping praise list said that photographers have become a sought-after resource during the Spring Festival. Recently, Meituan's appointments** have been ringing non-stop, and there are only a few appointments left for high-quality photography teams, and temporary needs need to be coordinated by multiple parties.
The hot pre-holiday booking data indicates a strong recovery in consumption during the Spring Festival," said Li Jiwei, vice president of the Meituan Research Institute. Meituan will work with merchants in various industries around the world to strengthen service guarantee and jointly launch more "good and economical" products to help consumption continue to improve in various places.
*: China News Network).