After the Spring Festival holiday in the Year of the Dragon, the domestic auto industry quickly became lively, and this time it was the first battle that attracted the attention of car consumers. Among them, the first shot of the first battle is the global new energy leading brand BYD, whose BYD Qin plus glory version and destroyer 05 glory version are listed at the same time, with a starting price of only 7980,000, which is more close to the people than the same level of oil trucks. You know, last year's BYD Qin plus Champion Edition of 9980,000 is enough to explode, and this time it is a full 20,000 lower than the old model, which is more attractive. After that, it triggered a group effect, and many car brands have joined the first war, involving Wuling, Changan, Beijing Hyundai, etc., which shows that not only new energy is involved, but traditional car companies can't sit still.
And we know that one of the big competitors of BYD Qin plus new energy and destroyer 05 is Wuling Starlight, which is positioned as a plug-in hybrid sedan for medium-sized cars, and the starting price is only 8880,000 yuan, and this time the BYD Qin plus glory version directly reduced the ** to below 80,000, which naturally made Wuling unable to do anything. Therefore, just a short time after the BYD Qin plus Glory Edition was listed, the Wuling Starlight top model 150km advanced version was explored, and the price was reduced by 6000 yuan, to 9980,000 yuan, and the difference between this ** and the destroyer 05 120km version ** is very small. And a senior executive of SAIC-GM-Wuling also said on social media, "One word, with!" ", you can see the determination to fight the ** war this time.
After that, as Changan's new series of Qiyuan, it is not willing to be lonely, and its Q05 and A05 have started price reduction operations, and ** is more explosive than BYD's two new sedans, and the starting price has been reduced to 7390,000 yuan, which can be said to be the freezing price. You must know that the high configuration of many micro electric vehicles is also around 10,000, and the plug-in hybrid compact model sells at this price, which is estimated to make consumers who bought micro-electric before cry and faint in the toilet.
As one of the representative car companies of the new car-making forces, many models of Nezha Automobile have always had a good cost performance, and seeing the surging war, Nezha also joined in and began to reduce prices, and there are many models involved, among which Nezha X series price reduction is the most "ferocious", and the price reduction is directly reduced by 220,000 yuan, so that the starting price is less than 100,000 yuan, and the price becomes 9980,000 yuan, and the top allocation is only 12480,000 yuan. In addition, the price of Nezha Aya is reduced by 8,000 yuan, and the starting price is reduced to 6Starting from 580,000 yuan, the price of Nezha S was reduced by 5,000 yuan, and the price became 15Starting from 480,000 yuan, this ** is more competitive than Chang'an Qiyuan A07. Daniel Zhang, the head of Nezha Automobile, posted: "We also took the initiative to open the 'roll'." ”。
After all, new energy is now rarely favored by car consumers, which is more close to the people, and it is naturally easy to affect the sales figures of their own oil vehicles. Among them, Beijing Hyundai, which has always been known for its cost performance, also specializes in the promotion of "oil is stronger than electricity", which is estimated to be called BYD. On the same day that the BYD Qin plus Glory Edition and the Destroyer 05 Glory Edition were launched at the same time, Beijing Hyundai announced that its Elantra started to reduce prices, and the starting price was reduced to 7580,000 yuan, the same as the previous 9Compared with 980,000 yuan, the price reduction reached 240,000 yuan. Elantra has always been the sales leader of Beijing Hyundai, and this price reduction is naturally a good thing for consumers. For a brand like Beijing Hyundai, Elantra has returned to the ** of a few years ago, which can be regarded as a complete wave of value return.
Something deep:
In the time node of the off-season after the Spring Festival every year, the battle will often be very fierce, and the market is full of all kinds of gunpowder-filled pictures. After all, there is no wind and no waves, last year's 120,000 C6 was mentioned because the National VI B emission standard will be implemented on July 1, 2023, and the commercial vehicles of China VI A are facing huge inventory pressure, and Citroen is one of the key brands of decentralization; This year's Qin plus shouted out the price of 79,800 yuan, because its successor models Qin L and seal 06 are coming, even if there is no need to worry about sales, the old inventory will always occupy the cost, to put it bluntly, as long as the car is not sold, it is spending money, and it only makes sense to sell the car and produce something. And to be honest, judging from the life cycle and production and sales of Qin plus, the initial investment has been evenly apportioned, even if it sells 79800, there is still money to be made.
For consumers and ordinary people, the war is a return to the value of the car commodity, and for the B-side, it is a practical operation to reduce prices and destock. We hope that the first class of automobiles will be more accessible to the people, but more importantly, we hope that this will be based on the early cost sharing route, which is more scientific and faster to achieve equal sharing, so as to reduce the terminal price, rather than cutting corners and compressing R & D expenditures. What do you think about such a business as ** war, welcome to see you in the message area.