[Introduction: An era has a mission of an era. Lynk & Co is born at the right time, with an excellent product image in Europe, subverting the perception and consumption concept of traditional automobiles, favored by young people, regarded as a new car in the era of intelligent interconnection, and building a new ecology of automobile consumption in the form of Lynk & Co club. Similarly, in China, the brand spillover effect generated by the Lynk & Co Car Club and the Co Passenger Territory has increased the "cultural competition" advantage of the product image in the same level of competing products. In the eyes of market observers, whether Lynk & Co is making products or brands, they are fulfilling the promise of "Lynk & Co is more than a car", bringing us young and upward strength, sharing the power of the times - love for life. 】
Written by |Yan Guangming, editor|Grass.
At the beginning of the new year, the Lynk & Co 09EM-P was launched, once again setting off the "Lynk & Co fever", which attracted people's attention is no longer the car, but its "emotional value" is full, hitting the softest place of car consumption - "safe and mobile home", and Aaron Kwok's endorsement of the sentence "before the tide, love is not finished", for "Lynk & Co is not only about the car", but also a "home culture" appeal, that is, the car is the source, but also the way back. This brings the perception of the car back to the yearning for the essence of life.
So, what is the practical significance of asking Aaron Kwok to endorse the Lynk & Co EM-P? He recalled that because of his love for motorsports, he fell in love with Lynk & Co as a guest to present awards to outstanding drivers, and it was performance and passion, as well as fashion and charm that attracted him to join the ranks of Lynk & Co racing. Because of this fate, he is now the spokesperson for Lynk & Co 09EM-P as the chief experience officer. For him, it is the sublimation of love and the release of a safe and mobile home.
Actually, this is not a new topic, but one that deserves attention. For a long time, our understanding of the sedan car is still stuck in the vertical material level of the benchmark, the horizontal consumption positioning and the social role level of comparison, ignoring or neglecting the real appeal of connotation and culture. In other words, there is a family sedan chair, but there is no home culture. This has led to the fact that we have not been able to do a good job in the field of automobile consumption, and have been in the utilitarian appearance of extroverted demand for a long time, and have not yet become the materialized culture of introverted demand. If we look back at the short history of family sedan cars in China, we can see that we have not completely gotten rid of the vanity appeal of automobiles such as self-identification and personal decoration. From this perspective, it is not difficult to see that automobile consumption is, in a sense, a "metaphor for the new individualism", and although it is called a family sedan chair, it is actually a mobility tool dominated by individuals.
Therefore, the concept of "safe and mobile home" proposed by Lynk & Co 09EM-P has targeted practical significance. Different from previous models, the concept is completely implemented, first of all, it is suitable for family travel, can meet various functional needs, and has MPV space; Secondly, it is to adapt to the needs of various road conditions, and have good driving performance and ride comfort; Then there is the convenience of travel brought by intelligent hybrids and the modernity of digital life, which can be said to be well-deserved and exemplary.
This is based on the in-depth insight and understanding of the needs of the family car, and strives to create a "safe and mobile home". It has a rare all-round product power in the same class, and truly realizes the multi-function of one car, which can not only give the whole family thoughtful safety protection, but also the freedom of driving and control of off-road vehicles and performance cars, and also have the luxury and comfort comparable to that of million-level MPV; It is not only a "driver's car", but also a family sedan that can better meet the needs of the whole family to travel, enjoy and have a rich cockpit experience on the basis of safety and performance.
It is worth noting that Lynk & Co 09EM-P emphasizes safety in all fields and places it in the soul of the product, so that users can rest assured and become a symbol of product reliability, which is not only the safety of the whole vehicle, but also extends to the trust of worry-free travel. NOA driver assistance features with safety as the first premise make driving easier and safer. In addition, there are also three "0" healthy cockpit and battery safety system, which truly realizes the global safety guarantee of structural safety, design safety, material safety, and three-electric safety.
Judging from various performance data, it is not an exaggeration that the Lynk & Co 09EM-P is recognized as one of the new energy models with the "optimal solution". Equipped with EM-P, the world's strongest electric hybrid solution, the super performance has been improved again. From the perspective of power, it is stronger than ordinary hybrids, longer than pure electric models, more energy-efficient than ordinary range extensions, and has a maximum range of more than 1,400 kilometers. The maximum output of the power system is 408kW, the maximum output torque is 844N·m, and the core strength is always the best. The fuel engine and electric motor can directly drive the vehicle, providing comfortable propulsion power at all times, and it only takes 49s。There is really no charging anxiety, no winter anxiety and no mileage anxiety.
In terms of cockpit experience, it provides more space variability, more functional configurations and options, especially in intelligent luxury comfort, providing a new "enjoyment" method of home, spanning the love of time. It has become a new highlight in the all-round advancement, reflecting the best performance of Lynk & Co in the new energy era for medium and large flagship SUVs, and it is no accident that it has become the most optimistic new energy model this year.
Some people say that Lynk & Co 09EM-P is a good car with "five highs" (high appearance, high performance, high technology, high safety, and ** value), and it is also one of the most mature high-end models of Lynk & Co, and it is the most competitive representative model after 06EM-P and 08EM-P. From the user's point of view, this is one of the current exciting models, in layman's terms, there is basically no "pain point" of product and use, there is a sense of luxury and luxury, not inferior to BBA. Five years ago, someone had done **, Lynk & Co is the most likely domestic independent brand to catch up with or match BBA. In fact, the investigation and analysis from all parties show that the popularity and awareness and reputation of today's Lynk & Co brand have caught up, and the gap with BBA has long been shortened.
For the current automotive consumer market, Lynk & Co is a brand that is no stranger, especially in the high-end brand, no one doubts that it has a place. Since its birth, it has occupied the commanding heights of the transformation of the times with the aura of "born global, open and interconnected", and has achieved cumulative sales of more than one million vehicles in less than 7 years, which is called "the fastest Chinese high-end automobile brand to achieve this goal, and also one of the representative brands with the fastest development speed and the highest development quality among domestic brands".
If the greatest significance of Lynk & Co's success is to pry the changes in the automobile consumption pattern, arouse people's love for independent brands, and change the perception of domestic cars, then the influence of the Lynk & Co effect is not only reflected in product value, but also in brand spillover and social identity, which has greatly boosted cultural self-confidence, especially market performance, has become a landscape, representing the dignity of China's high-end brands. For example, in 2023, Lynk & Co's sales will exceed 220,000 units, a year-on-year increase of 223%, of which the proportion of new energy has maintained growth for six consecutive months, reaching 55 percent of the overall sales volume in January and February3% 。
An era has a mission of an era. Lynk & Co is born at the right time, with an excellent product image in Europe, subverting the perception and consumption concept of traditional automobiles, favored by young people, regarded as a new car in the era of intelligent interconnection, and building a new ecology of automobile consumption in the form of Lynk & Co club. Similarly, in China, the brand spillover effect generated by the Lynk & Co Car Club and the Co Passenger Territory has increased the "cultural competition" advantage of the product image in the same level of competing products. In the eyes of market observers, whether Lynk & Co is making products or brands, they are fulfilling the promise of "Lynk & Co is more than a car", bringing us young and upward strength, sharing the power of the times - love for life.
Therefore, the positioning of Lynk & Co 09EM-P as a "safe and mobile home" is not accidental, but the inevitable development of the Lynk & Co brand towards maturity and low-key. We see that the lifestyle it provides is the real demand for automobile consumption into the post-modern era, which is different from other models in the past and at present, but the cognition of life has entered the transformation from the outside to the inside, and the low-key and quality and style have risen to the pursuit of elegance and temperament, indicating the return to the essence of the family car. In this sense, the "safe and mobile home" is an extension of the intelligent and connected lifestyle, representing the times, and the interpretation and presentation of Lynk & Co with a new product category once again proves that Lynk & Co is not just a car, but a new way of life.
Comments. If the greatest significance of Lynk & Co's success is to pry the changes in the automobile consumption pattern, arouse people's love for independent brands, and change the perception of domestic cars, then the influence of the Lynk & Co effect is not only reflected in product value, but also in brand spillover and social identity, which has greatly boosted cultural self-confidence, especially market performance, has become a landscape, representing the dignity of China's high-end brands.
This article is the original of "Heyan Reading Cars", and it is not allowed to be unauthorized **).