[Observer].
With the advent of the Year of the Dragon, the design of the main dragon elements has appeared, and the Chinese zodiac culture has burst into new vitality. Whether it is the "cultural dragon" with a long history, the "art dragon" with whimsical ideas, or the "national tide dragon" at the forefront of fashion, or the "folk dragon" that is popular with the news, they all give the traditional imagery a new vitality and sense of interest, and set off the cultural atmosphere of the Lunar New Year. Once launched, several design products with a strong New Year's flavor have become "Internet celebrities" sought after by consumers and users.
Tracing the generation path of this "Internet celebrity" phenomenon, it is not difficult to find that a group of outstanding young designers have played an important role in it. They are ingenious, deeply integrating the image of the traditional "dragon" with literature and art, national fashion design, pop culture, and historical classics, and making excellent folk culture truly "break the circle" through creative artistic expression and processing.
Young designers draw and create the image of the Chinese dragon, which is a kind of cultural consciousness based on humanistic feelings. They not only have a deep understanding of the historical origin of traditional folk culture, but also have a strong identification with the spirit represented by the dragon, and can actively seek its convergence and connection with modern life, deeply excavate and interpret the value of the times of China's excellent traditional culture, so as to highlight the modern charm of ancient imagery.
It is under the influence of a group of outstanding young designers that these dragon images have been derived and integrated into many fields such as cultural tourism, film and television, clothing, finance, etc., and are even expected to form an industrial chain, bringing more imagination and inspiration to consumption in the Year of the Dragon. In the field of film and television culture, the classic animation "Zodiac", "Journey to the West" and "Mulan" created with the classic animation "Zodiac", "Journey to the West" and "Mulan" as the material have a large number of loyal fans. In the field of clothing design, the cute ** dragon and the lifelike embroidered dragon are integrated into the new Chinese style, and the sales of horse-faced skirts, cheongsams and other special clothing are considerable, which can be described as the "New Year's robe" in the limelight; In the field of postal collections, "Tianlong Xingjian" and "Chenlong Xianrui" as the representative of the stamps are hard to find, relying on the image of the dragon design of commemorative coins, ** jewelry are also sought after ......The wide application and consumption practice of dragon elements and dragon images show that the organic combination of traditional folk cultural values and modern market demand with profound cultural consciousness can inject new vitality into the excellent traditional Chinese culture, let the traditional cultural elements penetrate into daily life, and create more possibilities in the market and cultural fields.
The popularity of the dragon element is rising in the year, which seems to be unexpected, but in fact it is inevitable, and its traffic password is the creative transformation of China's excellent traditional culture in the process of integrity and innovation. Although the image of the dragon created by the young designer is very different in posture and expression, it is the same, and the source can be found in history from the image to the connotation, such as the unpredictable nature of Shang and Zhou Dragons, the brave and diligent progress of Qin and Han Dragons, the free and easy elegance of Wei and Jin Dragons, and the grace and luxury of Sui and Tang Dragons. The auspiciousness, beauty, perseverance, and many other spiritual qualities represented by the dragon have been condensed into a broad social consensus. This also shows that only by being good at inheritance can we innovate better. On the basis of adhering to the subjectivity of the Chinese culture, the majority of young people may wish to explore the essence of the ideas contained in it and carry out contemporary thinking, focus on the expectations and cultural needs of the people, and continue to give traditional culture more vivid vitality with the help of professional knowledge.
At present, the demand for various cultures is increasing, and the design field has broad prospects, but at the same time, the field is facing the challenge of rapid iterative upgrading of the supply and demand of new formats and models. In the process of devoting themselves to creation, young designers should not only have the confidence to refine and display the essence of Chinese civilization, but also have the courage to give it a new connotation of the times and a carrier of communication.
Focusing on the continuation of Chinese culture and promoting the creative transformation and innovative development of China's excellent traditional culture - this is the direction of continuous progress for young people who are interested in cultural creation. We have reason to believe that the majority of young people will be able to keep the cultural and spiritual identity of the Chinese nation, more keenly grasp the future development trend of the cultural market, revitalize historical and cultural resources with new technologies, and promote the expansion of design innovation to more industries and fields. At the same time, we insist on transformation in inheritance, innovation in integrity, and better integrity in innovation, so that Chinese traditional culture will radiate more vigor and have a more sustainable "flow".
Author: Chang Cheng is a young teacher at the School of Public Administration of Jilin University and a researcher at the Data Governance Research Center of Tsinghua University
Topic selection support in this issue: Su Yan).