It's a big deal.
On February 3, local time, the 52nd MIDO Milan International Optical Fair (MIDO), hosted by the Milan Faire Group in Italy, opened at the Milan International Exhibition Center for a period of 3 days.
As the world's most influential professional eyewear exhibition, MIDO has become a "barometer" reflecting the global eyewear market trend and a "weather vane" leading the fashion consumption trend. This year's MIDO welcomed more than 1,200 exhibitors from 45 countries, an increase of 25% compared to last year, and a net exhibition area of 25,000.
Giovanni Vitaloni, President of MIDO, said: "Since its inception in 1970, after more than 50 years of development, each MIDO has a considerable volume and turnover, and is a high-standard, high-standard and high-impact industry event that gathers industry resources, promotes industrial development, and enhances international exchanges and cooperation. MIDO 2024 showcases are rich in content and diverse in the exhibition format, not only gathering the elite of the eyewear industry from all over the world, but also attracting a large number of celebrities from the fields of culture, lifestyle, current affairs and fashion. ”
Be more open.
Chinese enterprises jointly participate in the exhibition to expand the market.
More than 400 Chinese eyewear companies from Wenzhou, Taizhou, Danyang, Xiamen, Shenzhen and other places are actively exploring overseas markets, and the exhibition area has increased compared with 2019, with product categories including frames, lenses, sunglasses, presbyopia lenses and equipment.
During the exhibition, Jiang Bo, vice chairman of the China Optical Association, and Kang Ying, deputy secretary general of the China Optical Association, visited a number of Chinese exhibitors of different categories, and had in-depth exchanges with the person in charge of the enterprise to understand the display, negotiation and transaction of the enterprise, and encouraged enterprises to use the platform of the international exhibition to absorb and learn from foreign advanced design concepts and technologies, continuously improve R&D and innovation capabilities, enhance quality and brand awareness, and let Chinese eyewear products enter the field of vision of more international consumers.
More diverse.
7 exhibition areas show international influence
MIDO 2024 features gold as the main color, which not only highlights the prosperity and splendor of the eyewear industry, but also heralds the infinite possibilities of the future. In this era, we will encounter elegance and innovation, and witness the wonderful changes in the world of eyewear.
This year, MIDO has a total of 7 exhibition halls and 8 areas: international brands collectively appeared in the fashion zone to release new trends in eyewear fashion; Mido Tech focuses on the display of machines, raw materials, parts and precision tools; The Optical Lens Zone gathers internationally renowned manufacturers to bring the latest lens technology and material technology; The Design Zone promotes the development of eyewear technology and the transformation of innovation models; The college district becomes an incubator for creativity and invention, highlighting the future direction of the eyewear industry; Start-Up is set up for small emerging eyewear companies to build a bridge of communication and development; Fair East is open to Asian exhibitors and is an ideal location for Far Eastern companies to access Western markets.
More along the way.
The internationalization theme conference was wonderful.
A number of seminars, forums and roundtables staged in the OTTICLUB space in Hall 1 have always been an area of importance to MIDO, and this year it has been comprehensively upgraded with many highlights, covering topics such as optics, digital marketing, sustainable development, etc., presenting the latest market demand in the fields of eyewear design, manufacturing, optical technology and other fields.
The newly launched MIDO Midday Talks invited Francosco Morace, a sociologist from the Future Concept Lab, to conduct interdisciplinary and multi-dimensional exchanges with many internationally renowned guests from the fields of design, art, architecture, etc., so as to make scientific and technological innovation more warm. The first results of the impressive 'Empowering Women in Leadership' programme were unveiled at the show, which aims to encourage women leaders to develop in the optometry industry; At the Market Watch Seminar, Francesco Tomasello, Vice President of Global Sales and Marketing at Pantone, explained the latest eyewear industry trends and the "Sunglasses and Optical Eyewear Buying Drivers" research report; The "How To" session was set up for the day-to-day operations of eyewear retailers, and Silvia Buta, Founder and CEO of Orbita Milano, shared the importance of social channels and digital marketing with renowned designer Valentina Ventrelli.
More environmentally friendly.
Continuously help the upgrading of the glasses industry
In addition to technological and digital innovations, MIDO is also highly responsible in terms of its impact on the environment, and actively practices environmental protection and sustainable development. The Stand Up for Green Award has been held for three times to recognise exhibitors who have designed and built their booths with sustainability in mind. The Sustainable Eyewear Certification (CSE) Award is co-certified by MIDO, ANFAO and Certottica, and is awarded to brands that demonstrate an environmental spirit in the sunglasses, optical eyewear and eyeglass case categories.