On February 24, the Chinese New Year's Day, DPCA launched the live broadcast of the new season of "the whole network is looking for old French car owners". During the live broadcast, Li Yang, Secretary of the Marketing Party Committee and General Manager of the Marketing Center of Dongfeng Citroen Automobile and Dongfeng Peugeot, announced that Dongfeng Citroen and Dongfeng Peugeot will continue to "look for old French car owners on the whole network", and give back to more bosom car owners. The "Whole Network Looking for Old French Car Owners" Bosom Friend New Season Activity will end on March 10, please like Dongfeng Citroen Versailles C5 X and Dongfeng Peugeot 408X old car owners to seize the time to participate.
Li Yang, Secretary of the Party Committee of DPCA Marketing and General Manager of the Marketing Center.
Since New Year's Day this year, the state and local governments have introduced policies to promote consumption of automobiles to boost consumer confidence. Recently, the fourth meeting of the ** Financial Committee pointed out that traditional consumer goods such as automobiles and home appliances should be encouraged to trade in the old and new, and large-scale recycling should be promoted. DPCA actively responds to the national policy, accelerates the implementation of the commitment of "Five Hearts Guarding the Bosom Friend", gives back the "Bosom Friend Iron Fans" who have always supported and trusted Dongfeng Citroen and Dongfeng Peugeot, and launched the "Whole Network Looking for Old French Car Owners" Bosom Friend New Season, this product replaces Versailles C5 X and 408X, up to 850,000 yuan subsidy and other courtesies make old customers happy to change cars.
The whole network is looking for old French car owners, and the highest is 8The subsidy of 50,000 yuan makes customers happy to change cars
Since its launch on February 14, the Bosom Friend has seen an unprecedented increase in fan campaigns, with a limited edition of 1,314 Versailles C5 X and 520 408X units basically booked. On the day of the Chinese New Year Festival on February 24, Dongfeng Citroen and Dongfeng Peugeot continue to look for old French car owners on the whole network and send benefits to everyone!
Before March 10, Dongfeng Citroen and Dongfeng Peugeot (including imports) old users can not only enjoy a basic replacement subsidy of 10,000 yuan + an additional subsidy of 3,000 yuan for the age of the old car for 1 year, up to 850,000 yuan replacement subsidy, you can also enjoy 20% down payment low-interest financial products and 5-year or 150,000 kilometers vehicle warranty; Coupled with the professional second-hand car residual value valuation, the old car of the old French car owner is really "exchanged" for the real "value".
Taking a 10-year-old French car as an example, participating in this event can enjoy a basic replacement subsidy of 10,000 yuan + an additional subsidy of 30,000 yuan for 10 years. After that, the residual value of the old car will be assessed by a professional second-hand car appraiser, and the residual value of the old car and the subsidy of 4000000 yuan can be directly deducted from the purchase price, allowing you to easily start a new French car life.
Adhere to the "five hearts to guard the companion bosom friend", and serve every customer to the extreme
Since 1998, the first DPCA Fukang has more than 6.37 million bosom friend customer base, the "whole network looking for old French car owners" bosom friend rejuvenation season activity, not only Dongfeng Citroen, Dongfeng Peugeot Thanksgiving feedback "one into the French system for life" bosom friend fan welfare, but also a positive response to the national policy of encouraging car trade-in.
He Yong, general manager of Dongfeng Automobile Brand Development Center and press spokesperson.
Today's DPCA no longer blindly pursues the scale of sales, but pursues more customer service to the extreme. For example, actively fulfill the promise of "Five Hearts Guardian Companion Bosom Friend", in the "Five Hearts Guardian Action 2."0" and "happy car change" on the basis of further increase, accelerate the after-sales service of DPCA from "customer satisfaction", "customer trust", to "customer touch".
Global quality, "Shenlong made global sales" highlights the essence of the brand
As the original "global car" models, Dongfeng Citroen Versailles C5 X and Dongfeng Peugeot 408X have "made by Dongfeng Citroen and sold globally" Dongfeng Citroen Automobile Chengdu plant strictly adheres to quality control; With the blessing of the three halos of "global factory, global standard, and global first", it has laid its innate high-quality attributes in vehicle safety, environmental protection and driving, and is welcomed by young consumers.
Among them, the Versailles C5 X, as Citroen's new flagship model, has achieved 12 high-end configurations in mainstream B-class cars at the beginning of its launch. The bold and innovative design of "more than a sedan" integrates the elegance and dynamism of a sedan, the stability and passability of an SUV and the practicality of a station wagon, which perfectly interprets "inspired by you". The Versailles C5 X2023 model is a +1 yuan full range of configurations, whether it is optimistic design, leading comfort and smart technology, it shows the essence of the Citroen brand.
As a "new crossover species" with both aesthetics, dynamics and texture, the 408X has a unique "Peugeot aesthetic", a 3D i-cockpit cockpit centered on "me" and uncompromising excellent quality, which perfectly interprets the dynamic and fashionable French charm of the Peugeot brand.
Not only that, the Versailles C5 X and 408X, the two "global cars", also implement the "reverse double standard" in terms of price, and the domestic price is only less than half of the overseas price, and the configuration is higher than that overseas, which is the real "conscience car conscience price".
This year marks the 60th anniversary of the establishment of diplomatic relations between China and France, and as one of the earliest and largest joint venture automobile enterprises between China and France, Dongfeng Peugeot and Dongfeng Citroen, Dongfeng Peugeot and Dongfeng Citroen, will take the 60th anniversary of the establishment of diplomatic relations between China and France as an opportunity to promote a series of celebration actions from multiple dimensions such as brand, product and customer experience in combination with the Sino-French Year of Culture and Tourism and the Paris Olympic Games. As one of the series of activities for the 60th anniversary of the establishment of diplomatic relations between China and France, the "Whole Network Looking for Old French Car Owners" Bosom Friend New Season brings more services and benefits to customers, and enters the hearts of customers with a momentum like a bamboo, so that more bosom friends can feel the French charm of personality, fashion and elegance.