Cherries 50 yuan 2 catties", "sugar oranges 10 yuan 3 catties", "autumn clothes and autumn pants price sale" ......Approaching the Chinese New Year, the reporter found in the Changying Daji outside the East Fifth Ring Road in Beijing that there were many people who came to buy daily necessities and buy New Year's goods. In the bustling crowd, there is no shortage of young people. In the face of more modern shopping malls and more and more convenient online shopping, why are young people still willing to catch up with the big market? Recently, the Social Survey Center of China Youth Daily jointly responded to the questionnaire network (wenjuancom) released a survey with 1,333 young people participating, and the rich variety of products and fresh ingredients were the main reasons that attracted the surveyed young people to the big market, 882% of the young people surveyed felt that catching up with the big market made their lives more grounded.
When I was a child, I often rushed to the market, and I had a complex for the market".
Hongqi Daji is located in Hongqi Manchu Town, Bayuquan District, Yingkou City, Liaoning Province, with a history of more than 300 years, it is very famous in Yingkou. Song Yaqi, a post-00 girl in Yingkou, Liaoning Province, introduced the local Red Flag Daji to reporters, "Because the bazaar is far away from the city, in order to facilitate everyone to catch up with the market, a shuttle bus has now been opened, and it is very convenient to go back and forth from the city to Daji for 20 yuan." ”
According to the survey, 840% of the young people surveyed have experienced catching up with the big gathering. Cross-analysis found that the proportion of post-80s respondents who rushed through the big set was even higher, at 875%。
I grew up in a southern county, and when I was a child, I often went to the market, and I had a complex for the market. Shi Ruoyun, a post-80s generation who now lives in Beijing, rushed to the Shahe Daji with his family some time ago, "the atmosphere is very good."
Shi Ruoyun remembers that when he was a child, the market in the county town was once every three days, and every time the market was rushed, people from nearby villages and towns would come over to sell special products, which was very lively. She feels that the experience of catching up with the big market is completely different from going to the mall for shopping and online shopping, "the big market has a more festive atmosphere and is very fireworks."
When I was a child, my grandmother's family lived in the township, and I went to the market with my family. After work, I am busy, and there are not many opportunities to catch the market. Zhao Jing, a post-00s who lives in Yinchuan, saw a blogger recommending the local Jingui Market some time ago, so he took his parents with him on the weekend. Zhao Jing introduced that the location of Jingui Market is on the outskirts, and you will see farmland and greenhouses on the way to drive past. After arriving at the market, she found that there were all kinds of fruits and vegetables, "the goods were more fair, and the food was more clean and hygienic." ”
In rural areas, there are not so many large shopping malls and not many entertainment activities, so catching up with the market is an important way to relax and relax. Zhang Xiaoyu, a post-00s from Qingdao, Shandong Province, said that many of the food in the market is freshly made and sold, which tastes better than online shopping and buying in shopping malls.
Why is the big set popular with young people? According to the survey, 525% of the young people surveyed said that it was because of the rich product range of Daji, 518% of the young people surveyed felt that the fruits and vegetables were fresh, 455% of the young people surveyed believe that the product is the most affordable.
Beijing's post-95 Liu Sijia has visited the Shahe Grand Market, where there are fruits, vegetables, beef and mutton, etc., with a relatively complete range of categories, and the best fruits and vegetables are cheaper than supermarkets. "For me, in addition to wanting to buy high-quality and low-cost goods in Daji, the most important thing is to feel the fireworks of Beijing. ”
In addition, 449% of the young people surveyed believe that they can shop around for the market, 449% of the young people surveyed felt that there were fireworks, 41Three percent of the young people surveyed do it for leisure. Other reasons are: to experience the lively atmosphere (341%), easy to take photos and punch in (271%), with a sense of festival ritual (240%), a way to socialize (22.).8%), etc.
The fireworks in the world are the most soothing to the hearts of mortals.
Song Yaqi feels that compared with online shopping, offline bazaars are faster and more convenient, "Now the bazaars are getting bigger and bigger, the products are richer, and the experience of catching up with the bazaars is better." I don't think online shopping, no matter how developed it is, it won't replace the market."
Song Yaqi said that the current Daji is not only a place to buy and sell things, but also incorporates new elements. For example, the Red Flag Rally holds some performances, and there are stall owners selling goods while live broadcasting, people are tired, they can watch the stall owners' live broadcasts on the side, and they can also chat with them, which is not experienced by visiting shopping malls, more interesting and happier. Song Yaqi mentioned that when she was visiting the market, she also met an old woman who pulled her to introduce her to someone, which made her feel very interesting, "When I mention visiting the market in the future, I will think of this incident, which is a very unforgettable memory."
Zhang Xiaoyu said that experiencing the atmosphere of the bazaar in person will feel very fulfilling. "The people in the market are very welcoming, even if you don't know the aunts and uncles, as long as you call them, they will respond, and the experience of offline communication is very good. Zhang Xiaoyu felt that catching up with the big set also improved his life skills, and he would shop around before buying things, and he also learned to bargain. "Before I went to buy star anise, I first went to the supermarket to see the **, and then asked the price on the market, and found the cheapest ** in several stalls, which was very fulfilling. ”
The survey showed that 882% of the young people surveyed felt that catching up with the big market made their lives more grounded. The cross-analysis found that the proportion of post-00 respondents who agreed was even higher, at 928%, then post-80s (89.)4%）。In terms of location, the surveyed youth in rural areas were more likely to agree with this at 933%, followed by first-tier cities (91.).9%）。
It was a heartwarming experience to visit the market with your family and talk about the market. Zhao Jing posted the experience of catching the market on social platforms, and some netizens left messages asking about the location of the market, and by the way, they found a partner who rushed to the market together, "The market gradually has social attributes and functions."
The fireworks in the world are the most soothing to the hearts of mortals. Zhao Jing said that when she saw the hot steam, dazzling goods and lively crowds on the market food stalls, this kind of picture made her feel very **.
Among the respondents who participated in the survey, 15 were post-00s7%, and the post-95 generation accounted for 246%, and the post-90s generation accounted for 359%, 85 accounted for 142%, and the post-80s generation accounts for 96%。231%, and 37 in second-tier cities8%, and 28 in third- and fourth-tier cities7%, and 8 in counties or towns1% and 2% in rural areas3%。
At the request of the interviewee, Shi Ruoyun and Liu Sijia are pseudonyms).
China Youth Daily, China Youth Network reporter Wang Zhiwei **China Youth Daily.
*: China Youth Daily.