Globalization and internationalization are the inevitable trends of the current market, and in line with the development trend of the times, Botanical Doctor, as a leader in the field of single-brand stores in national cosmetics, continues to promote the international layout of the brand and contributes to the rise of the national cosmetics industry.
Plant Doctor Shinsaibashi 2nd store in Osaka, Japan.
As a representative of national cosmetics enterprises, Botanical Doctor has been deeply involved in the skin care industry for nearly 30 years, and has always been the main position of Botanical Doctor by insisting on product R&D investment and brand culture construction. In the face of the more severe overseas market situation and greater competitive pressure, Botanical Doctor deeply understands that good products are the last word, and only by constantly creating safer and more natural skin care products and ensuring the excellence of quality can the brand stand tall in the face of various difficulties and obstacles. Therefore, Botanical Doctor and Kunming Institute of Botany, Chinese Academy of Sciences have reached a strategic cooperation to jointly establish the "Zhongke Kunzhi Botanical Doctor R&D Center" to unlock more unique skin beautifying functions of alpine plants together with national scientific research forces. At the same time, Botanical Doctor will also invest 10% of the annual corporate revenue in product research and development, and continue to explore the skin care value of various alpine plants with scientific and technological strength.
Plant Doctor Zhongke Kunzhi Plant Doctor R&D Center.
On April 28, 2019, Dr. Botanical opened its first overseas single-brand physical store in Shinsaibashi Commercial Center in Osaka, Japan, becoming the first Chinese cosmetics brand to enter Osaka, starting the journey of brand internationalization. Immediately after that, Dr. Botanical Doctor Hong Kong, China*** officially opened in Sai Ya Street, Mong Kok, Hong Kong, following Japan, once again successfully opened up another international beauty market, highlighting the brand's international strength. In March 2020, Botanical Doctor's second store in Hong Kong entered the trial operation stage, starting a new chapter in the internationalization of the brand. In September 2023, the plant doctor single-brand store officially landed in Jakarta, Indonesia. This is the first Chinese cosmetics store in Indonesia, and it is also another historic leap in the journey of Botanical Doctor to go overseas.
Plant Doctor Indonesia Store.
As the pioneer of alpine plant skin care products in China, Botanical Doctor has continuously demonstrated excellent product quality and brand strength. In the future, Botanical Doctor will continue to make every effort to open up the road of brand internationalization, build the long-term competitiveness of domestic products, and achieve high-quality development of the brand.