Fast food, in the eyes of the previous generation, often represents cheap, foolish, and "not good at eating". Now, however, fast food is becoming a high-frequency demand for many young people.
When you bite into the office with a convenience store bun, start thinking about what to order before noon, and make an appointment with a colleague for a McDonald's meal after work in the evening, this seems to be the most normal day, and the fast food index has been pulled to the fullest.
According to the authors' findings,Nearly 6** people who have to eat fast food several times a week, or even eat fast food every day, and occasionally eat one meal are less than 1 6。In other words, it may be as common for people today to eat fast food as it is for your mother to call you home for dinner when you were a child.
So, today, let's take a look at which Chinese fast food is strong, and who is the top 1 fast food in your heart?
no.1 Anhui hometown chicken
Anhui hometown chicken,The C position of Chinese fast food can be called a banner of the domestic fast food industry。Currently stores nationwideMore than 1200, covering Anhui, Jiangsu, Hubei, Shanghai and Shenzhen.
According to the latest data, in 2020, 2021, and from 2022 to the first half of 2023, Laoxiang Chicken achieved an operating income of 345.3 billion yuan, 439.2 billion yuan, 4.5 billion yuan, 2.6 billion yuan, and the net profit was 10.5 billion yuan, 13.4 billion yuan, 2400 million yuan, 200 million yuan.
In the three years of the epidemic, the vast majority of catering companies have been under great pressure and challenges, especially in 2020, when the same industry has suffered varying degrees of declineThe revenue of hometown chickens increased by 20 percent year-on-year8%By 2021, Laoxiang Chicken will have 1,073 stores, a year-on-year increase of 206%, this growth rate is much faster than that of peers such as Country Base, Yang Guofu, KFC, Pizza Hut, etc.
The main reason why the hometown chicken can develop so rapidly is that it is mainly due toIt is beneficial to the enterprise characteristic of "soil".Each chicken is raised by itself (contracted farmer breeding + self-built breeding base), determined to be the protector of Anhui children
In addition,Hometown Chicken invites customers to eat for free every happy event, properly treat customers as family and friends.
On July 26, 2018, to celebrate the acquisition of Wuhan Yonghe,The countryman chicken feasted the whole city
On October 19, 2019, in order to celebrate the hometown chicken topped the national list of Chinese fast foodThe countryman chicken feasts all over the country, and lunch is free. Nearly a million people lined up on the day and received the certificate of "Chinese fast food brand with the largest number of free diners" issued by the World Records Certification Agency (WRCA).
On November 8, 2019, the number of Laoxiang Chicken Wuhan direct stores exceeded 100, in order to thank the people of Wuhan for their supportThe countryman chicken feasted the whole city of Wuhan
In 2022, Lao Xiang Chicken will exceed 100 stores in ShanghaiFree banquet for 100,000 Shanghai customers
On October 8, 2023, the chairman of Laoxiang Chicken announced that he would be in Laoxiang ChickenMore than 1,000 stores across the country invite customers to eat for free
Free banquet is the consistent traditional virtue of the hometown chicken, just like the chairman of the hometown chicken said in the **, "We Chinese have a good custom, that is, if there is a happy event in the family, we must invite relatives and friends to come to the house for a meal, lively and lively." ”
no.2 Chongqing Rural Base
When it comes to fast food in front of Chongqing people, Village Base is definitely a brand that is difficult for everyone to avoid. In the era when takeaway catering was not popular, every meal, no matter which village base, was basically crowded with people, and it was extremely popular. Over the years, the village base has also won a lot of honors, including:"Top 10 Popular Brands Affecting Chongqing in the Past 10 Years", "Forbes China Potential Enterprise Award".Wait a minute.
Anyway, in Chongqing, the status of the village base has caught up with McDonald's and KFC as early as 2010Based on the New York Stock Exchange, Village was successfully listed on the New York Stock Exchange and became the first Chinese fast food stock on the New York Stock Exchange
According to the internationally renowned certification body Frost & Sullivan certification, the village base group (which has two major brands, country base and Mr. Rice).There are more than 1,000 directly operated storesYesChina's largest directly operated Chinese fast food group。Among them, Chongqing has more than 330 directly-operated stores and more than 200 directly-operated stores in Chengdu. For many consumers in the Sichuan-Chongqing region, Village-based is the fast-food brand of choice for eating and drinking on weekdays.
The biggest highlight of the rural base is that it is cheapThe per capita Sichuan-style stir-fry in the mall is 30, and the portion is still very large。The rural base can be said to be 30 yuan to eat and 50 yuan to eat well, which can not only meet the public's imagination of freshly fried Sichuan cuisine, but also allow consumers to eat enough and eat less burden. It can be said that it is very much in line with the current popular "extreme cost-effective" consumption trend.
The one that can hit consumers the most is probably the most conspicuous"Refuse to reheat and stir-fry freshly"., now fried, is the purpose of the village base.
no.3 Shandong Chao Yixing
Super Yixing,Jinan fast food Bodhisattva,Many non-Shandong people have never heard of it. It is a Chinese rice fast food chain brand founded in 1993, with Shandong as its main market. TronThe founding family is Jinan time-honored brand Zhengtaiheng, Chaoyixing has developed to the present, which can be called a five-generation inheritance.
As the head fast food brand in Shandong, Chaoyixing focuses on Jinan's special food, coveringRice, pastries, charcuterie and all kinds of home-cooked dishesThe signature rice dry rice, pork and free corn porridge are favored by many consumers.
In addition, cheap and full is also a major feature of the brand, which is called "people's canteen" by many customers14 yuan to eat to last, 8 yuan to put the meat, sell 50,000 yuan a day, and the free corn paste is infinitely renewed.
At present, Chao Yixing is intensively opened in Shandong600 directly operated stores, of which there are more than 400 in Jinan.
no.4 Shanghai auspicious wontons
Shanghai auspicious wonton,A bowl of wontons on fire for 24 years, a large variety of flowers (1 3 larger than ordinary wontons),Family portrait in a bowl of 5 flavorsto meet the requirements of customers to taste multiple flavors.
Since 1999, Jixiang Wonton opened its first store in Shanghai, and after 24 years of development, it has developed into a covering 100 cities across the country, with 4 ** factories and 20+ offices2500+ stores1 chain restaurant giant with a digital factory under construction
From the beginning of the business, a single store sold 1,000 bowls a day, to todayThe annual revenue exceeds 1.5 billion yuanThe rise of auspicious wontons is not accidental.
The success of auspicious wontons is inseparable from the city of Shanghai. If it weren't for the fact that Shanghainese love the category of wontons, Jixiang wontons would not have come to this day. When Shanghainese choose fast food, they will consider wontons as one of their options.
In order to try out which SKUs are suitable for appearing on the menu, the product library of Jixiang Wonton over the years is hereThere are 200 products at the peak, abalone ravioli, sea cucumber ravioli, cabbage ravioli, bacon ravioli, ......Almost all the ingredients that can be seen in the market are wrapped in wontons. The advantage of this is that there has never been a shortage of explosive products in the past 24 yearsNow Wonton retains 20 classic products
no.5 King Yonghe, Taiwan
King Yonghe, Taiwan,The first person to be young in fast food, the takeaway packaging is on the national trend, the restaurant puts jazz, and the new logo is chosen by customers.
In 1995, Yonghe Dawang opened its first restaurant in Shanghai, selling Chinese breakfast soy milk and fried dough sticks, and began to develop and innovate. By 2023, King Yonghe is already thereMore than 460 restaurants are opened in 56 cities across the countryIt is mainly distributed in Central China, North China and Central South China.
It is understood that since 1995, Yonghe King opened its first store in ShanghaiMore than 700 million cups of soy milk have been sold。In the past two years, it has been launched one after another with high-frequency innovationsPoplar manna soy milk, soy milk ice cream, raw coconut ice soy milk, barley mung bean paste ice soy milk, probiotic ice soy milkand other new soybean milk products, once launched, also sold out. So much so that whenever soy milk is mentioned, many consumers immediately think of Yonghe Dawang.
In particular, the probiotic ice soy milk, which doubles its health, has become a new product loved by consumers as soon as it is launched. According to relevant statistics, probiotic ice soy milk is on the marketThe sales of single products in a month have reached 400,000+ cups, the highest sales volume in a single day is 150,000+ cups, driving the sales of beverage categories to increase by 30%+, becoming a new hit of Yonghe Dawang's innovative products.
no.6 Guangdong real kung fu
Guangdong real kung fu, the original Chinese fast food faucet, steamed vegetablesThe trademark looks like Bruce Lee。In the 90s, True Kung Fu imitated McDonald's, established a first-class kitchen and "automation + standardization" store process, and developed a computer-programme-controlled integrated steaming cabinetThe restaurant does not need a chef and takes food in 80 seconds, overcoming the problem of "standardization of Chinese food".
As of 2014, the number of real kung fu stores has reached570In the case of McCann International and other masters, it has become the only local brand among the three major fast food chain enterprises in China.
Unfortunately, due to the taste limitations of steamed food, the product itself lacks innovation, andCaught in the turmoil of the real kung fu family infighting and the trademark doorCoupled with the intensifying competition in China's fast food industry, the once No. 1 Chinese chain brand has long since lost its former glory due to internal and external troubles.
no.7 Beijing Nancheng incense
Beijing Nancheng Xiang,Poor ghost ** leaderBuffet breakfast is 3 yuan, fruits, side dishes free buffet, such as fresh fruits and pickles with rice, these "accessories", every year to send 20 million yuan to customers to eat, are all white flowers.
also specializes in the takeaway brother, directly rushed to the first place in the country for takeaways, and the store also has discounts for takeaways6% off all year round
Currently, Nancheng Xiang hasMore than 180 stores, 1 factory, 3,000 employees, only a dozen headquarters management personnel, annual revenue of more than 1 billion, no financing, no listing, no joining.
In the three years of the epidemic, its stores have doubled against the trend70 to 140The average daily turnover of a single store has reached 30,000+, which is 5 times the average turnover of fast food restaurants in China, and has become a representative brand of "community catering" in one fell swoop.
At present, the store of Nancheng Xiang hasThere are more than 180 of them, but it has not yet reached the expansion target of 400 500 stores in Beijing, which was founded by Wang Guoyu.
February** Dynamic Incentive Program